8438 Cadbury Seasonal Presenter - Delicious Display/media/Delicious Display/CoUk... · “Cadbury...
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Helping You Sell More of What Sells at & , Helping You Sell More of What Sells at Halloween, Christmas & Easter Retailer Profile “Cadbury is known for its quality and great seasonal products, so I use the brand to help sign-post the seasons. Display is a priority when it comes to seasonal activity – it doesn’t matter how big or small the display is, as long as it is impactful it will help create additional sales. ” Raj Patel Brandon’s in Beckenham, Kent How it can work in your store How it can work in your store How it can work in your store • Ensure you have enough stock of the Best sellers for each season • NPD is key- but also make sure you have customer’s favourites! • A good range should include a mix of products for self-eat, gift giving and family sized treats • Cadbury has recommended core ranges that suit your store size The Right Range The Right Range The Right Range Selling Seasonal products is a great way to drive excitement in store and generate incremental confectionery sales. The three biggest seasons are the build up to Halloween (31st Oct), Christmas (25th Dec) and Easter (31st Mar). The Cadbury brand leads seasons with many No.1 SKUs across range segments.* Stocking the right range is key to helping Sell More of What Sells, and right display with branded POS highlights key products to your customers. Look out in Cash & Carry and the trade press for more information, or speak to your Sales Executive. Source: AC Nielsen Independent & Symbols, Total Impulse Novelties >£1k Halloween 2011, Christmas 2011, Easter 2012. *Cadbury brand No1 SKU in Advent, Selection, Tree Decs and Giving & Sharing. The Right Display The Right Display The Right Display • The key to helping Seasonal sales is making the core range products easy to buy • Branded point-of-sales materials give excitement and create a theme in store – and can generate sales across other categories too! • Cadbury offer full, quick & easy POS solutions – just speak to your Sales Executive Cadbury Field Cadbury Field Sales Support Sales Support Cadbury Field Sales Support Throughout the Seasons your Cadbury Sales Executive will be able to offer advice and support for stocking the right range and display – with exciting activities for best in class stores! Did you know almost 60% Did you know almost 60% of your Seasonal Impulse sales of your Seasonal Impulse sales are driven by the Top 10 SKUs? are driven by the Top 10 SKUs? Did you know almost 60% of your Seasonal Impulse sales are driven by the Top 10 SKUs? * & , C M Y CM MY CY CMY K 8438 Cadbury Seasonal Presenter.ai 1 11/07/2012 17:22 8438 Cadbury Seasonal Presenter.ai 1 11/07/2012 17:22
Transcript of 8438 Cadbury Seasonal Presenter - Delicious Display/media/Delicious Display/CoUk... · “Cadbury...
Helping You Sell More of What Sells at
&,Helping You Sell More of What Sells atHalloween, Christmas & Easter
Retailer Profile“Cadbury is known for its quality and great seasonal products, so I use the brand to help sign-post the seasons. Display is a priority whenit comes to seasonal activity – it doesn’t matter how big or small the display is, as long as it is impactful it will help create additional sales.”
Raj PatelBrandon’s in Beckenham, Kent
How it can work in your storeHow it can work in your storeHow it can work in your store
• Ensure you have enough stock of the Best sellers
for each season
• NPD is key- but also make sure you have
customer’s favourites!
• A good range should include a mix of products
for self-eat, gift giving and family sized treats
• Cadbury has recommended core ranges that suit
your store size
The Right RangeThe Right RangeThe Right Range
Selling Seasonal products is a great way to drive excitement in store andgenerate incremental confectionery sales. The three biggest seasons are thebuild up to Halloween (31st Oct), Christmas (25th Dec) and Easter (31st Mar).The Cadbury brand leads seasons with many No.1 SKUs across range segments.*
Stocking the right range is key to helping Sell More of What Sells, and right display with branded POS highlights key products to your customers. Look out in Cash & Carry and the trade press for more information, or speak to your Sales Executive.
Source: AC Nielsen Independent & Symbols, Total Impulse Novelties >£1k Halloween 2011, Christmas 2011, Easter 2012.*Cadbury brand No1 SKU in Advent, Selection, Tree Decs and Giving & Sharing.
The Right DisplayThe Right DisplayThe Right Display• The key to helping Seasonal sales is making the
core range products easy to buy
• Branded point-of-sales materials give
excitement and create a theme in store – and
can generate sales across other categories too!
• Cadbury offer full, quick & easy POS solutions –
just speak to your Sales Executive
Cadbury FieldCadbury FieldSales SupportSales SupportCadbury FieldSales Support
Throughout the Seasons your Cadbury Sales
Executive will be able to offer advice and
support for stocking the right range and display
– with exciting activities for best in class stores!
Did you know almost 60%Did you know almost 60%of your Seasonal Impulse salesof your Seasonal Impulse salesare driven by the Top 10 SKUs?are driven by the Top 10 SKUs?
Did you know almost 60% of your Seasonal Impulse sales are driven by the Top 10 SKUs?*
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8438 Cadbury Seasonal Presenter.ai 1 11/07/2012 17:228438 Cadbury Seasonal Presenter.ai 1 11/07/2012 17:22
Source: AC Nielsen, Independent & Symbols, Total Halloween Season 2011 AC Nielsen, Independent & Symbols, Total Christmas Season 2011 Source: AC Nielsen, Independent & Symbols, Total Easter Season 2012
1. Cadbury Screme Egg2. Cadbury Crunchy Spiders3. Cadbury Deadheads
1. Cadbury Créme Egg2. Cadbury Mini Eggs3. Cadbury Créme Egg Splats 4. Cadbury Caramel Egg 5. Cadbury Créme Egg Medium Shell Egg
Cadbury Screme Egg SKU drivesCadbury Screme Egg SKU drivesover 38% of Halloween impulse sales!over 38% of Halloween impulse sales!
Cadbury Screme Egg SKU drivesover 38% of Halloween impulse sales!
Cadbury brands are No.1 at Christmas with SKUs inCadbury brands are No.1 at Christmas with SKUs inAdvent, Selection, Tree Decs and Giving & SharingAdvent, Selection, Tree Decs and Giving & SharingCadbury brands are No.1 at Christmas with SKUs inAdvent, Selection, Tree Decs and Giving & Sharing
No.1 No.1 Cadbury Creme EggNoNo.2 Cadbury Mini Egg
Help incrementally grow your sales atHelp incrementally grow your sales atHelp incrementally grow your sales at Bring the magic to your store at Sell more of the leading products at
Sell More of What Sells!Sell More of What Sells!
Cadbury Wishes have the highestrepeat rate in the Novelties Category
Sell More of What Sells!Cadbury Créme Egg and Mini Eggs 100gCadbury Créme Egg and Mini Eggs 100g
alone are over one third of traditional Easter!alone are over one third of traditional Easter!Cadbury Créme Egg and Mini Eggs 100g
alone are over one third of traditional Easter!NEW & EXCITINGCrunchy Spider NPD
make your storelook greatwith spooky POS
35%Créme Egg& Mini Egg
100gAll other
Easter SKUs
Cadbury WishesCadbury CoinsMagical ElvesCadbury Snowbites
Cadbury Advent Calendar
Cadbury Medium SelectionCadbury Small Selection
Cadbury Roses CartonCadbury Heroes Carton
Bassetts Jelly BabiesBassetts Liquorice Allsorts 540g
Maynards Wine Gums 540g
Cadbury Milk Tray 200gTerry’s All Gold Dark 190gTerry’s Chocolate Orange Milk
Recommended range
Recommended range
Recommended range
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