BUSINESS PLAN May 2014

SUMMARY

OCEAN BANGKOK, THE ORIGINAL CONCEPT ORIGINAL CONCEPT FEEDBACK

Positives points Challenges

OCEAN NEW CONCEPT OCEAN BRANDING OCEAN ENTERTAINEMENT PLAN OCEAN MARKET MIX MARKETING PLAN COMPETITORS OPERATION TIMELINE FINANCIAL PLAN & FORECAST

OCEAN ORIGINAL CONCEPT

Ocean Bangkok brings a chic and stylish beach lifestyle concept to the bustling heart of Bangkok. This unique urban resort is the locale in which to indulge yourself in a welcoming world of relaxation, chill to the scintillating sounds of world-class DJs and soak up the aura of cool. It is a hip, sophisticated and funky. An urban oasis of iconic style that pulsates to a smooth state of mind beat all-day and long into the night.

ORIGINAL CONCEPT FEED BACK

POSITIVE POINTS Overall concept is well received

A quite unique concept in the city with big potential

Ocean Bangkok is now well known in Bangkok and has a great image

The pool lounge is one of the nicest in town

Room occupancy is high

Successful of big potential of private events

location in central Sukhumvit

Huge number of followers on social media

ORIGINAL CONCEPT FEED BACK

CHALLENGES BREAKEVEN at 2.2 M Baht. Overall cost is too high

Inside part of the bar not completed, giving a bad first feeling to the incoming guests

Noise complain from neighborhood

No real “Ocean” ambiance or atmosphere

Can’t run business by the pool at night time

Heat, rain, mosquitos…

Guests rooms look tired compare to

the Ocean lounge

OCEAN REVISED CONCEPT

OCEAN BANGKOK to become the only pool & Entertainment club in Bangkok, and will provide 24 hrs entertainment service with hotel rooms, Massage, Restaurant, Bar and of course the only lively pool & night club in Bangkok.

OCEAN BRANDING:

THE OCEAN BEACH GIRLS:

Ocean is going to focus his branding on a small team of bikini girls having fun by the pool

OCEAN ENTERTAINMENT PLAN:

Aim to become the only Night club by the pool in Bangkok

Like a real & lively Beach Club in the heart of Bangkok

DJ by the pool every nightDaily entertainment theme (ladies

night..)Bikini Hostesses by the pool Huge pool parties every week end

OCEAN MARKET MIX

OCEAN CUSTOMER TARGET

High end lively tourist (40%)

Expats (40 %)

Thai (20%)

SOI 33 WALKING-IN GUESTS

(JAPANESE) 10%

BIKINI LADIES

Commission on drinks

Daily bikini competition & rewards

VIP cards

MARKETING PLANTOURIST MARKET: TAXI COMMISSION: to become the only club in town to give a commission to taxi

during the afternoon time CONCIERGE COMMISSION ENTERTAINMENT WEBSITE

EXPATS MARKET: Social media marketing VIP CARDS Weekly private events

THAI LADIES:

Ladies relationship management

Database management Rewards Commission Free drinks Bikini competition

MARKETING PLAN

SOCIAL MEDIA:

Songkran pool party advertising campaign

reached 80.000 peoples living in

bangkok in less than 48 hours…

ADVERTISING

Aggressive visuals…

COMPETITORS ANALYSIS

Even if there is new Beach clubs opening every months in Samui, Phuket and Pattaya…No competitors are yet

established in Bangkok.

OPERATION PLAN

COVER THE POOL AREA WITH A ROOF

ELECTRIC PLAN TO BE REVIEWED: extra aircon, light&sound…

AIRCON AROUND THE POOL

LIGHTING EFFECT BY THE POOL

ANTI SLIPPERY FLOOR AT THE BAR

EXTRA DECORATION AT THE MAIN BAR

ROOMS TO BE REFRESHED

ENTRANCE SIGN

OPERATION PLAN

POOL ENCLOSURE LEAN TO THE WALL Temperature control

No rain

Noise control

24 hrs usage of the pool…

TIMELINE

OCEAN to be closed during 2 months for the roof set up:

August & September

Soft re-opening in September

Grand opening early October

FINANCIAL PLAN

INVESTMENT NEEDED: 6 to 10 M B ROOF: 3 to 5 M B

ELECTRIC:250.000 B

AIRCON: 600.000B

BAR: 400.000B

CASH FLOW: 1 MB

ROOMS:250.000B

Marketing & Entertainment: 500.000 B

OTHER: 500.000 B

FINANCIAL FORECAST

MONTHLY EXPENSES

Breakeven at 1.7 M

MONTHLY REVENUE

Rooms:500.000

Night club: 200.000

SPA: 50.000

RESTAURANT:300.000

Bar:: 600.000

Week end parties: 1M

Financial docs available• Actual P&L 2015• Forecast after renovation

PROFIT OBJECTIVE: 1 M per Month

PIMP POOL PARTY at OCEAN. 200 Bikini models…

Sunday Escape at Ocean every Sunday afternoon

Saturday Bikini Pool Party – February 2014

Full Moon Party

March 2015

SONGKRAN foam and pool

party week end

April 2014

BMW private party

March 2014

SONGKRAN foam and pool party week end

April 2014

BMW private partyMarch 2014

SONGKRAN foam and pool

party week end

April 2014

Videos: http://www.youtube.com/watch?v=GVCL_1L8lQ4http://www.youtube.com/watch?v=-QYQ0PLGZsg&feature=youtu.be

Thank you for considering the Ocean Bangkok project

FRANCK DELENfranck@Oceanbangkok.com

088 595 2002