[Business Plan] PT Artoncode Indonesia May 2016
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Transcript of [Business Plan] PT Artoncode Indonesia May 2016
BUSINESS PLAN2016
HELLO!
I am Indra GunawanYou can find me at [email protected]
Our greatest glory is not in never falling, but in rising every time we fall
- Confucius
Q2.2012Faunia Rancher Released
Q4.2012Artoncode Established
Q3.2012Faunia Rancher Win INAICTA
Q1.2013Faunia Paw Release
Q2.2013Faunia Paw won Best Mobile GameVandaria International Established by Artoncode and Ami Raditya
Q2.2014EMTEK invested in Artoncode
Q3.2014Harmoni ReleasedCollaboration with Ace Edventure on Chemcaper | ReInventing Education
Q3.2015Platinum Patner of Bandai NamcoWinterflame funded on Kickstarter
Q4.2015Asian Poker Released
Q1.2016Collaboration with Gambitious GoGame & Fingerprint
MILESTONE
Faunia RancherGenre Pet and Ranch SimulationPlatform MobileRelease 2012Over 50,000 downloadsAchievements• Apps Store top 20 simulation• Apps Store top 94 apps• Winner INAICTA 2012• Winner Sparx Up 2012Faunia Rancher Game Trailer
ARTONCODE PRODUCTS
Asian Poker : Capsa Banting
Genre Multiplayer Online Poker Game
Platform MobileRelease 2014Over 30,000 downloads
Asian Poker Game Trailer
ARTONCODE PRODUCTS
HarmoniGenre Sing-a-long Applications Platform MobileRelease 2014Over 50,000 downloads
Achievements• Winner of APICTA 2013 and 2014• Indonesia Game Dev
Representation at TGS 2014
Harmoni TrailerHarmoni iTunes Google Play
ARTONCODE PRODUCTS
JKT48 Puzzle StageGenre Match-3 PuzzlePlatform MobileRelease 17 March 2016Project of
Over 50,000 download
ARTONCODE PRODUCTS
Point Blank X (US) |Gun Bullet X (JP /
CHN)Genre ShootingPlatform ArcadeRelease 2016
ARTONCODE PRODUCTS
ChemCaperGenre RPG Chemistry EdugamePlatform MobileRelease March 2016
Co-Production PartnersACE Edventures (Malaysia)Artoncode (Indonesia)
AchievementsFeatured at Google IOExhibitioned at GDC and GameCon
Google IO TrailerChem Caper Trailer Art Book Trailer
ARTONCODE PRODUCTS
fingerprint
Winterflame : The Other Side
Genre Puzzle PlatformerPlatform PCRelease Q4 2016
AchievementsFunded at Kickstarter $ 71K CADGreenlit by SteamMost Promising - IGS 2014Most Promising – GDG 2015Winterflame Trailer
ARTONCODE PRODUCTS
GAMBITIOUS
FUZE
ASPYR
HEAD UP
NETWORK
SouthPeak GamesVideo game company (Missing Link)SouthPeak Games is a video game publisher of titles including STRONGHOLD3 and VELVET ASSASSIN in Europe and North America.
Nintendo Co., Ltd. is a Japanese multinational consumer electronics company headquartered in Kyoto, Japan. Nintendo is the world's largest video game company by revenue
goGame PTE. LTD.Singapore-headquartered mobile games publisher.goGame’s one-stop-shop service handles customer support, marketing, analytics, payment, user acquisition and other time-consuming processes into a single platform .
Bandai Namco Entertainment Inc. is an arcade, mobile and home video game publisher, based in Japan. The company also publishes video, music and other entertainment products related to its video game IPs.
CORE BUSINESS
Provide full/partly services for game, animation and illustration related task
3. Service Contracting
Intellectual Property development, creating full
product from concept to production.
1. IP Development
Join development/production with other company
2. Co- Production
Co-P
roService
IP Dev
COMPANY OBJECTIVES
1. To complete IP development production (Winterflame: the other side)2. To nail co-production projects with global game companies3. To expand service contracting business unit4. To establish deeper collaboration with Agate Studio
SHORT TERM:
• To be an Indonesian character/IP databank • To be a master licensor for game developer- related software certification• To be a game related content provider for video broadcaster (online and TV)
LONG TERM
IP PRODUCTION-WINTERFLAME
1
Fuze Game Co.,Ltd Beijing internet entertainment company focus on TV game console product design, development and gaming operation.
Publishers looking forward to the game release:
Gambitious BV is the first global crowd-financing platform exclusively for games.
AspyrThe Greatest Mac publisher on Earth, ever.
Headup Games GmbH & Co. KG is a video game publisher company located in Düren, Germany. Headup Games has published games including LIMBO for several platforms. PC and Mac, as well as iOS and Android.
IP PRODUCTION-WINTERFLAME
1
CompletedDemo
Contract NegotiationWith Publishers
Part 1: ProductionPart 1: Release
Part 2: ProductionPart 2: Release
Part 3: ProductionPart 3: Release
June 2016 July 2016 Feb 2017 Nov 2017 Apr 2018
MORE CO-PRODUCTION
2Artoncode existing portfolio allows the company to explore bigger projects to following target companies:
2015 revenue from co-production:USD 250K with 30% profit margin
EXPAND SERVICES3
No Service Project Value Range (in USD)
1 Full game development 30K – 3M2 Art asset development 30K – 300K3 Animation development 30K – 50K4 Concept, design and game prototyping 30K - 1M 5 Localization 10K (per language)6 Game testing 10K – 50K7 Matte painting 5K – 30K8 Pre-production Up to 3M
Artoncode services:
COLLABORATION WITH AGATE4
Benefits from the collaboration:
1. Increase company value Agate adver-gaming business unit is rapidly growing in scale, Artoncode ‘s expertise will expand the business unit revenue even faster. 2. Increase target revenue and profit marginAgate average talent cost is lower than Artoncode, with twice the size of the team. Both will increase production capabilities.
No Project Target Revenue (in USD) Profit Margin1 Winterflame Production 250 K 2 Co-production 500 K3 Services 300 K
Total 1050 K 40%
FINANCIAL TARGETPeriod Revenue (in USD) Profit Margin
2015-2016 250 K 30%
ANNUAL CASHFLOW FORECAST
Year 1 Year 2 Year 3
Expenses Unit Amount (in USD) Months Total Unit Amount
(in USD) Months Total Unit Amount (in USD) Months Total
Human Resources 80% 35 1,000 12 420,000 45 1,000 12 540,000 45 1,000 12 540,000
Overhead 10% 52,500 77,142 77,142
Hardware 10% 52,500 - -
Sub-total 525,000 771,429 771,429
Taxes 12% 63,000 92,571 92,571
Total Expenses 588,000 864,000 864,000
Revenue Unit Amount (in USD) Months Total Unit Amount
(in USD) Months Total Unit Amount (in USD) Months Total
Average Rev/person
35 2,000 12 840,000 45 2,000 12 1,080,000 45 2,500 12 1,350,000
Total Revenues 840,000 1,080,000 1,350,000
Annual Cashflow 252,000 216,000 486,000Profit Margin 30% 20% 36%Accumulated
Cashflow252,000 486,000 954,000
ROADMAP
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2016 2017 2018
IP DevelopmentUSD 250,000
Service / Co-ProductionUSD 500,000
AAATriple A Colaboration
Service / Co-ProductionUSD 300,000
Service / Co-ProductionUSD 1,000,000
IP Dev /Co-ProductionGame with revenue of USD 100,000 / day
S.W.O.T analysisSTRENGTH Passionate Team Member Best TalentS in Indonesia Good Network with big Game
Publisher [Platinum Patner of Bandai
Namco]
WEAKNESSSlow transfer of knowledgeCapital Constraint
OPPORTUNITY Creating e-Sport with ICE,
CYBERIA, VIDIO.com CO-Production with Big Game
Publisher Artoncode not only good in
game industry, but also entertainment in general
THREAT Lack of interest from financial
investors No entry barrier for global
player’s foreign direct investments, causing local market exploitation
COMPANY POSITIONING
GameDeveloper Publisher Distributor Retailer End User
AnimatedTV series
E-sport
Pop CultureLocal Events
Toys
Education
Indonesia game development industry ecosystem is still growing, it does not have all the required role filled in. This means game developer often has to pro-actively fill in another role to achieve more.
OPPORTUNITIESTO BE EXPLORED
GameDeveloperPublisher Distributor Retailer End User
AnimatedTV Series
Film
Pop Culture Local Events
Toys
Education
Artoncode has the experience to develop IP/characters all the way from pre-production for short animation series development
End goal:To create IP/characters that can be translated to merchandise through animation, games and other story telling media
OPPORTUNITIESTO BE EXPLORED
GameDeveloperPublisher Distributor Retailer End User
Animated TV Series
Toys
Education
E-sport
Artoncode as content provider to enhance gaming tournament videos, and creating story packaging to promote both gamers and players
End Goal:Creating one-stop visual entertainment for local gamers and game enthusiasts
Pop Culture Local Events
DOTA | CS >> Hardcore e-Sport [150 million people in the worlds]Imagine the e-Sport with Midcore player. Artoncode may have the chance to create that kind of community with ICE, CYBERIA, & VIDIO.COM.
RULE INDONESIA, RULE THE WORLD
Imagine 1 IP with Series on TV, Game, Community, Place to Hang Out & Play, Streaming. The Grand Scale to get Indonesian Digital Market. Creating a lifestyle
IP developmentGame
development
Community &E-sport
community & social media
Acquisition &Lifestyle via TV
Series, Comic, Toys, Merchandise, etc
ROADStep by step planning to develop IP production ecosystem to
IP
IP ECOSYSTEMIP developer IP
publishingIP licensing Mass Production
Illustration Toys Designer Comic/Graphic
Novel Animation/Movie Game Other content
developers…
Licensing company Brands Merchandising Company
Consumer good products Merchandise Factory
IP channels Printing media Website TV Stations Game Platfom Other media and
network providers…
KEY SUCCESS FACTORS
90% revenue for IP is generated by merchandise mass-production
Ideally merchandise has to be ready on-the-same-day IP hits the market
An IP need to have at least 5 (five) products simultaneously on the market for at least 2 (two) years- (5 products: animation, comic, game, merchandise, toys etc.)
IP DEGREE OF ACCESS
Easiest
Hardest
Game
Video
Toys
Comic
Literature
Video (especially short animation series) is the fastest way to introduce IP to the audience. It does not take any effort to access it. People can simply watch and enjoy the story
As long as the toy is eye-candy to the market standard, it can easily attract people to buy
Sequential printed art is relatively cheap to produce and can be access easily for people who likes to read
Game considered harder to be accessed, because it required audience to be engaged then provide input to get full experience from the IP
Only for people who likes to read, and usually gets challenge to visualize IP against people imagination.
STEPS TO SUCESSFUL IPResearch and Development iteration process- develop series of mini-products and gather market
opinion. Iterate the product profile according to market feedback. E.g.: animation shorts, comic inserts, attractive toy designs release
1-6 months
Develop IPs with positive feed back, while gathering data and building fanbase. E.g.: more storyline, more variations of products. 1-6 months
Push 5 (five) products simultaneously to the market + offline events to build numbers and collect testimonials6-12 months
Collaborate with licensing company to manage IP merchandise distribution
Collaborate with brands through licensing company
Mass-produce merchandise for the IP
1-6 months
1-6 months
SAMPLE PLAYERSIP developer IP
publishingIP licensing Mass ProductionIP channels
Source: http://www.btha.co.uk/inventors/character-licensing-of-toys-2/
DATA FROM LOCAL EVENTS
ICC stands for Indonesia Comic Convention Popcon and ICC are two biggest conventions and exhibitions for local and international characters Booth revenue are survey result from local creators with IPs sold without publishing Indonesian buying capability and interest to IP/characters reach averagely Rp 300,000,-/person/day
Year 2014 2015Event Title PopCon ICC PopCon ICCNo of Visitor 24,000 5,081 37,000 20,515
Admission Ticket Price Rp 25,000 Rp 90,000 Rp 25,000 Rp 90,000
Days of Event 3 days 3 days 3 days 3 days
Total EO Revenue from Ticket Rp 1,8 bio Rp 1,3 bio Rp 2,7 bio Rp 5,5 bioNo of Exhibitor 116 57 167 140
Daily revenue/booth USD 750 USD 500 USD 1000 USD 1000
Total revenue from booth USD 261,000 USD 85,500 USD 501,000 USD 420,000
CHARACTER PUBLICATION
Collaboration:Cross marketing Harmoni series of edu-apps for children with Kebab Babarafi the biggest franchise chain from Indonesia
Harmoni provide characters for packaging-Kebab Babarafi print Harmoni characters and download code on kids meal packaging and distribute to all of its outlet
Additionally:The kebab packaging can be folded to paper craft
KEBAB BABARAFI
KRATOON CHANNEL
More than 4,000 total views, with average of 300 views per videos
3350 subscribers
THANKS!
Any questions?You can find me at [email protected]