Business Innovation Framework

Pilot ProgramSupported by

Fife Council Economic Development

There is now an

unprecedented opportunity

for businesses to improve

efficiency, generate new

revenue and transform

their business operations

using modern mobile & web

technologies

Enabled by:

1.4Bn Smartphones – in the

world today and 6Bn mobiles

Tablets - will be come the

primary computing device by

2016

Business Applications –

now accepted essential

working tools

Cloud Computing – making

IT infrastructure more

affordable and scalable

The average Smartphone has

more computing power

than NASA had during the

Moon Missions

You can do much more with a

Smartphone than play:

Functions can be combined to create powerful services

based on: Movement Tracking, Locations, Image

Recognition, Content Distribution

Social Media sites use user

information and Data Analysis to

generate revenue.

There is no reason that conventional

businesses cannot do the same –

but even more effectively!

Joining all of that up –

conventional businesses can

use modern technology and IT

to implement innovative

new business models.

Here are some Examples

Real Example – REALRIDERHypothetical Example 1 – Accounting Firm

Hypothetical Example 2 – Home Care Provider

Formerly a motorcycle

safety training video

company supplying video &

information to road safety

organisations & local

authorities

Limited market – reaches

saturation quickly

But lots of knowledge and

good industry connections

Realised that there was an

opportunity to connect

motorcyclists (strong

common interest group) in a

social network

environment.

Created a demonstrator &

generated direct

commitments from

Manufacturers, Insurance

Companies, Accessories &

After Market parts

manufacturers.

Created the

REALRIDER

Service

REALRIDER Routes

Automatic route tracking using

Smartphone GPS. Capture points

of interest & hazards – location &

image.

Generate advertising revenue.

The REALRIDER Garage

Share what bike you have, what

you used to have and what you

want next! - Rev if you like it!

Consumer aspiration Data

Reports for motorcycle brands.

REALRIDER Safety

Smartphone

application tracks

rider and detects

crash events using

GPS motion and tilt

sensors - alerts

emergency services

automatically.

Automatic

transmission of

incident location,

severity & personal

medical data.

Launched Feb2013 at London Motorcycle Trade Show

Mass e-mail sign up to over 600K users - 3 new

registrations per minute. Country launch requests from

USA, Australia & Japan

Here are some Examples

Real Example – REALRIDERHypothetical Example 1 – Accounting Firm

Hypothetical Example 2 – Home Care Provider

Client saves up a whole

years worth of receipts

and posts them to their

Accountant

This is not the only

Client that has left it

until 1 week before

year end!

Quick manual correction -

allocation to correct

expense category. Add

mileage calculation.

Reconcile VAT.

Location/time/mileage.

Client Benefits

Easy expense claims & reports

Easy quarterly VAT calculation

Easy millage calculation

Principle Benefits

Productivity increases

Acquire more clients

Monthly subscription revenue

Secondary Benefits

SaaS to other Accountants – UK, Worldwide (turn competitors into customers)

In App advertising revenue

Third party product sales – business travel insurance

Here are some Examples

Real Example – REALRIDERHypothetical Example 1 – Accounting Firm

Hypothetical Example 2 – Home Care Provider

With our ageing

population its not easy to

ensure that elderly people

with diverse needs get

the full care and attention

that they need.

Care providers are under

intense pressure to

provide high quality care

at home within tight

budgets.

Client Benefits

Standards of care

Principle Benefits

Time stamped photographic evidence

On the job support and training

Capture info & notes

Customer satisfaction

Secondary Benefits

SaaS to other Care Providers

Data for analysis of care provision & service design

Can Your Business Take Advantage of this Opportunity?

We are looking for 3 Fife

businesses to participate

in a Pilot Program of

Business Innovation.

Participants will take part

in a series of Workshops

to define and test the

feasibility of a new

Service – based on the

approaches presented

here.

Participation will be subject to selection criteria based on

downstream ability and commitment to participate fully

in the Program. The outcome will be a blueprint for a

new Service implementation including:

New Service Overview – market opportunity, business

model, revenue potential and key functions & features

Feasibility Report – technical/commercial risk,

implementation recommendations & funding options

If you would like to participate in the pilot or find out more please contact:

Joe Henry (Planys Cloud Ltd)www.planyscloud.comemail: joe@planys.commobile: 07970578266