BUS40 User Research Introduction
35
1 USER RESEARCH Deck adapted from Donna Lichaw who is eight kinds of awesome
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A nice little overview of some fundamental ideas around User Research Readings: Don't Make Me Think!
Transcript of BUS40 User Research Introduction
1
USER RESEARCH
Deck adapted from Donna Lichaw who is eight kinds of awesome
2USER RESEARCH
WHY IS USER RESEARCH NECESSARY?
FREE YOUR MIND
http://www.nngroup.com/articles/iterative-design/
“Iterative development of user interfaces involves steady refinement of the design based on user testing and other evaluation methods.”
USER CENTERED DESIGN PROCESS
UCD Lean
USER RESEARCH
RESEARCH METHODS
EMAIL & ONLINE SURVEYS
https://qualaroo.com/
http://www.surveymonkey.com/
USER INTERVIEWS
9CARD SORTING
http://www.flickr.com/photos/tult/
10CONTEXTUAL INQUIRY, FIELD
STUDIES, & ETHNOGRAPHY
http://www.flickr.com/photos/halversongroup
A/B AND MULTIVARIATE TESTING
http://janrain.com http://visualwebsiteoptimizer.com
WHEN TO USE WHAT METHOD?
14USER RESEARCH
DIFFERENT APPROACHES
15IN-LAB
16
https://secure.flickr.com/photos/kvans/5087072690/sizes/l/in/photostream/
TWITTER NYC’S USABILITY LAB
REMOTE TESTING
http://blog.mailchimp.com/remote-usability-testing-on-mobile-devices/
GUERRILLA TESTING
19WHEN TO USE WHAT APPROACH?
$ is an Issue
$ is Not an Issue
NoTime
Guerrilla/Lean
Lots of Time
In-Lab
Remote
20USER RESEARCH
BEST PRACTICES
I WANT A FASTER HORSE!
http://www.flickr.com/photos/49024304@N00/4105700127
DON’T LEAD THE WITNESS
ACT LIKE A THERAPIST
WHAT DO YOU THINK THAT
BUTTON DOES?
LISTEN
SMILE. WITH YOUR EYES.
http://www.flickr.com/photos/sean-b/245744537
HOW MANY USERS TO TESTYou Only Need to Test 5 Users
TALK TO THE RIGHT PEOPLE
Are these potential users… or your Facebook friends?
FOLLOW A SCRIPT
http://www.indiana.edu/~audioweb/T284/krug_questions.html
Veer off-script, but stay on track.
RECORD EVERYTHING!
http://silverbackapp.com/
http://www.livescribe.com/smartpen/
DEBRIEF AFTER EACH INTERVIEW OR TEST
ANALYZE: AFFINITY MAPPING
ACTIVITY: Dive in
GROUPS
10 MINUTES
2.Pair
3.Each person interviews the other. Switch (I’ll call time!)
4.Take many notes!
OBJECTIVES
ACTIVITY: Dive in
GROUPS
30 MINUTES
1.Spend 3 minutes transcribing
2.Group items
3.Duplicates go on top of each other (signifes importance!)
4. note findings (six total!)
5.Each person makes on small drawing of a finding
OBJECTIVES
COME BACK READYAt 8:30!
35Q&A
HEADER
