School of Computing Science and Engineering · Introduction to User Research and its Importance,...

School of Computing Science and Engineering Department of Computer Science and Engineering

Document Reference Revision No. / Date Prepared By Approved By

SUN/SOCSE/COMP/UG/BAO/31/08/18 R0 / 31 August 2018

Bachelor of Design (User Experience Design)

Semester – III

CIA: Continuous Internal Assessment

L: Theory Lecture

P: Practical

S: Studio

TH: Theory Exam.

#: Internship for 15 days.

*: Oral Examination

UC: University Core

PC: Programme Core

PE: Programme Elective

Component Weightage Description

C1 20% Assignment

C2 20% Class Test

C3 20% Quiz

C4 40% External (Viva-voce)

TOTAL 100%

Sr.

No. Core

Course

Code Course Name

Teaching Scheme

(Hrs./Week)

Examination Scheme

Total Marks

L T P C

Formative

Assessment

Summativ

e

Assessmen

t

Course Lab Course Lab

1 PC YBX301 Ethnography and people design 2 -- 6 5 -- 60 -- 40 100

2 PC YBX302 Introduction to user research 1 2 -- 3 -- 60 -- 40 100

3 PC YBX303 Service design and task flow 2 -- 2 3 -- 60 -- 40 100

4 PC YBX304 Information Architecture 2 -- 6 5 -- 60 -- 40 100

5 PC YBX305 Introduction to User Interface

Design 1 -- 4 3 -- 60 -- 40 100

6 PC YBX306 Design thinking 1 -- 4 3 -- 60 -- 40 100

7 PC YBX307 Information and Data Study 1 -- 4 3 -- 60 -- 40 100

TOTAL 10 4 20 22 -- 420 -- 280 700




Year: Second Year Semester – III

Course: Ethnography and people design Course Code: YBX301

Teaching

Scheme

(Hrs. /Week)

Continuous Internal Assessment (CIA) End Semester

Examination Total

L T P C CIA-1 CIA-2 CIA-3 CIA-4 Lab Theory Lab

2 - 6 5 -- -- -- -- 60 -- 40 100

Max. Time, End Semester Exam (Theory) - 00 Hrs. End Semester Exam (Lab) – 0.5

Hrs.

Prerequisites:

Students should know to interact with people and understand their attitude..

Objectives:

The course will enables students to:-

1 To understand the users , people and culture

2 To understand the user’s interaction with the environment

3 To take part in different UX domains and societies

4 To understand research problems, data gathering techniques

5 To perform field study to understand people design

Unit

No Details Hours

1

Module 1: Introduction to Ethnography and its Importance in UX

History and Origin of Ethnography, How people think and feel, what motivates

them, People are social, form and features of Ethnographic research, Theory and

ethnography in modern anthropology of India 9

2

Module 2: Ethnography as method

Conducting ethnographic research, Understanding cognitive and organizational

psychology, evaluating ethnographic research data 9

3

Module 3: Introduction to semiotics

History and meaning of semiotics, Basics of semiotics, Understanding Symbol,

sign and Icon, difference between symbol, icon and sign, Signifier, signified and

signification. Applications in real time world in the form of storytelling

6

4

Module 4: Elective- Ethnography study on Globalization

Plutchiks wheel of emotion, K-pop culture effect on design, Bollywood

globalization, Study on how colonization changed the ethnography of regions,

Nation branding around the world.

15




5

Module 5: Representation of Ethnographic data

Pictorial representation of the study in the form of painting, installation, product,

etc 9

6

Module 6: Assignments for each module.

Assignments: Project in each unit 24

Outcomes:

On completion of the course, student will be able to–

1 Understanding of users

2 Understanding the user’s interaction with the environment, people and culture

3 Taking part in different UX domains and societies

4 Creating ethnography mood boards, user scenarios, storyboards

5 Understanding research problems, data gathering techniques Perform field study to

understand people design





Course: Service Design and Task Flow CourseCode: YBX303

Teaching

Scheme

(Hrs. /Week)


Examination Total


1 2 -- 3 -- -- -- -- 60 -- 40 100


Hrs.

Prerequisites:

Students should know how does task flow works

Objectives:


1 Understanding tasks, processes and systems

2 To be able to find and execute user touch points, ecosystem diagram, value proposition

map

3 To learn to use CJM to understand user flows

4 To understand task flows, creating task flows and systems engineering

5 Learning KPIs for efficiency in service design and systems engineering

6 Shortest path Service design in different domains

Unit

No Details Hours

1 Module 1: Introduction to service design

Introduction to Service design, History with case studies 3

2

Module 2: Basics of task flows

What are task flows, basics to create task flows, Implementing into simple

problems

9

3

Module3: Methodology of service design

Defining the users involved with analytical tools, define the requirements for the

service and its logical and organizational structure, Representation of the service

by means of techniques that illustrate all the components of the service, including

physical elements, interactions, logical links and temporal sequence, systems

engineering

9

4

Module 4:System Design for Public sector

Public services include public goods and governmental services such as the

military, police, infrastructure (public roads, bridges, tunnels, water supply,

sewers, electrical grids, telecommunications, etc.), public transit, public

education, along with health care and those working for the government itself,

such as elected officials.

9

5 Module 5:Project on System design for public sector

Project based 15




Outcomes:


1 Understanding tasks, processes and systems

2 Be able to find and execute user touch points, ecosystem diagram, value proposition map

3 Using CJM to understand user flows

4 Learning KPIs for efficiency in service design and systems engineering

5 Shortest path Service design in different domains

6 Understanding task flow for operators

Text Books

--





Course: Introduction to user research Course Code: YBX302

Teaching

Scheme (Hrs.

/Week)


Examination Total


1 -- 4 3 -- -- -- -- 60 -- 40 100

Max. Time, End Semester Exam (Theory) - 00 Hrs. End Semester Exam (Lab) – 0.5 Hrs.

Prerequisites:

Should understand what research is.

Objectives:


1 To understand the importance of User research

2 To understanding the different user research methodologies

3 To grasp hands-on experience of tools for user research

4 Understanding cognitive psychology and user behavior.

Unit

No Details Hours

1

Module 1: Introduction to User Research Introduction to User Research and its Importance, Understanding User interactions

3

2

Module2:User Research methodologies

Planning for a User Research User Segment, defining persona for research &

recruiting users, Preparing a Questionnaire for user research, Focus group

discussion - do and don'ts, Online surveys - tools, do and don'ts, Analysis

Interview Tips & Techniques

9

3

Module 3:Field study: Hands on practice of methodologies

Preparing and Conducting Stakeholder workshop, Preparing questionnaire for

Interviews, and Online surveys 12

4

Module4: Tools of Empathy and analysis

Tools of empathy like Persona, Empathy Map and User Journey Map,

Documenting Qualitative Research, Documenting Quantitative Research 12

5

Module 5: Research Project

Project Work User research

9

Outcomes:





1 Be able to understand the importance of User research

2 Understanding the different user research methodologies

3 Able to grasp hands-on experience of tools for user research

4 Understanding cognitive psychology and user behavior.

Text Books

--





Course: Information Architecture Course Code: YBX304

Teaching

Scheme (Hrs.

/Week)


Examination Total


2 - 6 5 -- -- -- -- 60 -- 40 100


Prerequisites:

Students should have the understanding of organization and structure

Objectives:


1 To uderstand Information architecture

2 To learn the tools and techniques of Information architecture

3 To have a hands on using excel as a tool for card sorting Creating IA for different industries,

Unit

No Details Hours

1

Module1:

Introduction to InformationArchitecture

What is Information architecture, Structure, hierarchy and types of Information

architecture, Principles and steps of Information Architecture 6

2

Module2:Tools and Techniques of Information architecture

Learning affinity mapping, Card sorting, Analysis of Information architecture,

Using excel as a tool for card sorting, Activity based. 12

3

Module3:Dreamhooks Understanding the meaning of dream hooks, Tools like how might we, Idea

generation tools and Methodology of dream hooks, Implementing dream hooks 12

4

Module 4:Implementing Dream hooks with Information architecture

9

5

Module 5:Project

Project submission on Dream hooks implemented with Information architecture on

any Industry 36

Outcomes:


1 Understanding Information architecture




2 Tools and techniques of Information architecture

3 Hands on using excel as a tool for card sorting

4 Creating IA for different industries,

Text Books

--





Course: Introduction to User Interface Design Course Code: YBX305

Teaching

Scheme (Hrs.

/Week)


Examination Total


1 -- 4 3 -- -- -- -- 60 -- 40 100


Prerequisites:

Should understand the basic understanding of user interface design

Objectives:


1 Learning UI design guidelines for different platforms and operating systems

2 Understanding the principles and fundamentals of UI Design.

3 To be able to learn and get hands on Iconography & typography for interface design

4 To fundamentals of screen design based on design guidelines and Cross platform screen

design.

Unit

No Details Hours

1

Module 1: Basic elements of UI design

Introduction to basic elements of visual design – detailed study of color, color

wheel, visual hierarchy, legibility and readability, grid, layout 3

2

Module 2: Typography

What is typography, Typefaces history and study, Types of fonts - serif and non-

serif, Font anatomy, Importance of Typography in modern age UI design, Usage of

type for print vs digital, Latest Trends in Typography

6

3

Module 3:Iconography

What is iconography, visualization of icons, industry standards and specifications

for iconography, designing for various form factors, trends in iconography, User

perception about iconography Unit 6

4

Module 4:Introduction to Visual Tools

Introduction to visual design tools including lab session on elements of visual

design and tools 3




5

Module 5:Project work

Project work in tools & elements of visual design 27

Outcomes:


1 Learning UI design guidelines for different platforms and operating systems .

2 Understanding the principles and fundamentals of UI Design.

3 To be able to learn and get hands on Iconography & typography for interface design.

4 To master with the practical training in UI design for digital screens.

Text Books

--

Reference Book

1. Graphic Design The New Basics - Ellen Lupton and Jennifer Cole Phillips

2. The Visual Miscellaneous - David Mc Candless





Course: Design thinking Course Code: YBX306

Teaching

Scheme

(Hrs. /Week)


Examination Total


1 - 4 3 -- -- -- -- 60 -- 40 100


Hrs.

Prerequisites:

Students should be able to think creatively

Objectives:


1 To know what design thinking and wicked problem is .

2 To learn to generate new ideas

3 To grasp the methods of the design thinking 5d process

4 To comprehend and effectively use the tools and techniques to solve wicked problems

5 To apprehend the application of design thinking with case studies

Unit

No Details Hours

1

Module 1: Introduction to Design thinking and Wicked problems

Learning the meaning of design thinking and how it has evolved to solve

wicked problems around the world, four pillars of wicked problems 3

2

Module 2: Design thinking process

Deep dive into the 5D process

12

3

Module 3: Case studies in Design thinking

Getting to know the real world applications and success stories of different

industries 6

4

Module 4: Tools and techniques in Design thinking

Learning the tools and getting hands on practice on each tool

9




5

Module 5: Project

Project on Design thinking

15

Outcomes:


1 To know what design thinking and wicked problem is

2 Learning to generate new ideas

3 To grasp the methods of the design thinking 5d process

4 To apprehend the application of design thinking with case studies

Text Books

--


Course: Information and Data Study Course Code: YBX307

Teaching

Scheme

(Hrs. /Week)


Examination Total


1 -- 4 3 -- -- -- -- 60 -- 40 100


Hrs.

Prerequisites:

Should understand the basic understanding of data and information.

Objectives:


1 To understand the need of information and data study

2 Discern the facts after dully analyzing the information received from the user

3 To learn how to define the problem on the basis of facts To grasp various ecosystems for

data

4 To practice various tools to comprehend root cause of the problem leading to correct data

study

Unit

No Details Hours




1

Module 1: Industry driven by data

Pharma- R&D driven by data, retail- shopping driven by data, E-commerce- what

to show driven data, Banking- Personal finance management 3

2

Module 2: Sources of Data Learn how to gain Google analytics, company internal data

3

3

Module 3: Defining Data driven UX

Learning how to define the data for the User experience, Case study on data driven

UX 6

4

Module 4: Basics of Data analysis and information

What is information, actionable input from data collection, process of data analysis,

parameters that UX designer can use (location, time, direction), data in the new

IOT world-connected device data, What is big data and its effect on users/ux design

6

5

Module 5: Defining parameters for UX

Parameter for UX ROI, Parameters that can be collected and used about user,

parameters about customer, how to define parameters 27

Text Books

--

School of Computing Science and Engineering · Introduction to User Research and its Importance,...

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