“I’ve been dealing with Burden Bros ever-since they started their businessand have found their after-sales service to be extremely good. “I recentlybought the John Deere 5100GF fruit tractor because I wanted somethingthat was heavy enough for roadwork – pulling a ten ton trailer and, it neededto be small enough to work in our orchards. “It’s a little tractor with a bigtractor attitude and it works just fine for us. “The company has a lot of loyaltyto its customers and that’s something you don’t find every day. “I’d definitelyrecommend Burden Bros Agri to other growers and producers. “They are agood local firm that you can rely on, and that’s just what we need.”

The companythat eats, sleepsand talks farmmachinery,till the cowscome home!

GROUP

When John Deere waslooking to appoint a maindealer for its product lines in

Kent, Surrey and Sussex, they choseBurden Bros Agri Ltd., essentiallybecause of the breadth of experiencethe business group had establishedwithin the agricultural marketplace.Stemming from a highly productivefarming enterprise and agriculturalcontracting business, coupled with amajor second-hand farm equipmenttrading business that operates on theinternational marketplace, the groupunderstands every aspect of farmers’needs.

The farming industry demandsstability and reliability from acompany that serves their seasonalproduction demands and BurdenBros Agri Ltd., provides total sales,service and parts back-up from a

dedicated team of highly trainedprofessionals. With two major dealerpremises based in Stockbury, Kent(near the M2/A249) and Framfield,Sussex, farmer customers have easyaccess to all ‘after-sales’ needs,especially through busy harvestperiods. On-farm servicing coveringJohn Deere equipment and all otherleading brands of farm machinery,including Pottinger, Bunning, Merlo,Cook Trailers and Sumo, ensures thatfarmers can rely on Burden BrosAgri Ltd., to keep their equipment intip-top condition. And when it’s timeto trade-up to the very latestmachinery, you can be sure that thesales team at Burden Bros Agri Ltd.,will make skilful recommendationson machine performance andsuitability, making for the bestinvestment and long-term pay-back.

“We’ve been selectively adding high quality teammembers to our staff in order to keep our business aheadof customer demand” exclaimed Dale Burden, ManagingDirector. “As our business has grown and more customerscome to us for parts, service and new or used machines, sowe have invested in people and premises to give ourcustomers a better buying experience.”

Four brothers run the grouptoday; John who is responsiblefor the Contracting and farmingenterprise; Guy who has built andis still expanding the usedmachinery business; Alex who hasestablished a very successfulcatering and hotel venue; andDale who steers the success of theagricultural machinery dealership.

The Burden family group haveestablished significant core valuesthat will see their foundationgrow and strengthen through theevolution of their businesses.Family is at the heart ofeverything they do and you canfeel their passion for doing whatis right, for, together and witheach other. Quality ranks

alongside, because they believe inexceeding the needs of theircustomers and this can only beachieved by having their eyesfocussed on their number onegoal, quality of service. They takePride in everything they do and itshows in the quality of their workand the dedication to their cause.Consistency sets the scene, setsthe belief, because withoutconsistency, there is no quality,

there is no substance. And lastbut not least, Commitmentbecause it reflects the personalresponsibility that each memberof the family has towardsmeeting their goals, fulfillingcustomer expectations, workingalongside business partners andstaff to bring about a meaningfulaccomplishment.

Continued overleaf >>>

In-stock, on-time and nextday deliveries, reflectimproved Parts service

As an overview, approaching two-thirds oftractors sold in Kent today are from John Deere.One might claim that it would be relatively easy

to sell ‘the’ market leading product, but the truth isthat farmers wouldn’t buy the best unless it had theproper after-sales back-up. And after-sales is toppriority at Burden Bros Agri Ltd. A team ofdedicated parts personnel who have all undergone

thorough product andparts managementtraining, can be foundat both depots in thegroup. Expansion offacilities is already welladvanced at theStockbury depot andwill be fully operational

before harvest to increase stock levels, parts lines andfill rates. But in the rare event of a common part notbeing available, there is always emergency supplyfrom John Deere for next morning delivery.

‘There’s nothing worse than having a machinestood idle in the middle of harvest or when drillingconditions are just right, purely because a simplecomponent is unavailable,’ said Dale Burden. ‘We arefarmers too, so we know how important it is to havethe proper after-sales parts back-up to minimise anydowntime. Most machines will, at some time or otherhave a breakdown, and it’s our job and ourcommitment to make sure we fulfil the needs of ourcustomer and ensure we can provide the right back-up when it’s needed.”

Although the mainfranchise is John Deere,the parts department atboth Stockbury andFramfield carrycomponents for the fullrange of ancillaryequipment and spareparts for most other common makes of tractors,including oil filters, belts and special oils. It’s truly a‘one-stop-shop.’ If you are unable to get what youwant at your usual supplier, it’s quite likely thatBurden Bros Agri will have the right components toget you going again – so, if you haven’t already, youmight consider giving them a try.

Machine breakdowngets fast response fromhighly-trained technicians

Some farmers like to carry out their ownintermediate servicing, but when it comesdown to repairs of technical components, it’s

usually left to fully trained technicians – theprofessionals. Farm equipment today is unlike thosemachines of yesteryear, there are far more technicaladvancements and electronic gadgetry behindmuch of the operating systems today – and unlessyou are fully trained or qualified, it’s not for thefeint-hearted.

The service facilities at Burden Bros Agri Ltdare manned by fully trained and qualifiedprofessionals many of whom are qualified to LTA(Land-based Technician Accreditation) standard –the highest level in the industry. They have ayoung company, a young team of enthusiastic andvery capable technicians, with specialist skills tofocus on individual machine groups. For examplethere’s combine specialists, self-propelled forageharvester specialists, technicians for sprayers, smalltractors, large tractors and also for the latestprecision-farming systems using AMS. Astechnological advances continue to strive forward,product today is becoming less serviceable on thefarm therefore much investment has to go intotraining technicians to deal with these newtechnologies. Although machinery today is morecomplicated in construction, it’s actually becomingeasier to identify and diagnose faults or errorsbecause these technicians use the latest diagnosticequipment to access operating and error codedata.

As through the rest of the organisation, BurdenBros Agri are investing heavily in new service staff,to expand their servicing capabilities and to meetcustomer demands, especially through the peakperiods. Every time you visit their facilities, it’s likelyyou will meet new team members and this reflectsthe massive amount of investment the company ismaking in staff and facilities for the long – termcommitment to customer satisfaction and the bestcustomer experience.

VISIT OUR SOCIALNETWORK SITES

AND FIND OUTMORE ABOUT

NATIONAL FARMER

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Visit our website for the latest pictures and details of our product range www.cherryproducts.co.uk

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TEL 01608 678 197 FAX 01608 677 778 EMAIL ENQUIRIES@CHERRYPRODUCTS.CO.UK

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The service facilities at BurdenBros Agri Ltd are manned byfully trained and qualifiedprofessionals many of whomare qualified to LTA (Land-based Technician Accreditation)standard – the highest level inthe industry.

FARMS/CONTRACTORS

Ask anyone about the attention todetail and commitment that theBurden Bros group apply to theirfarming and contract farmingbusiness and they’ll tell you that it’ssecond to none. The Burdens farmsome 1600Ha of their own, rentedand contract farming sites growingrotations of Wheat, OSR, Maize, Grassand Oats. In fact they are one of the largest Maizeproducers in the UK at 640Ha. They produce all theirown feed for a 1000 head suckler unit withfollowers, which are all grazed on 2000Ha ofconservation grass. Their operation attractsnumerous farmer group visits from the UK andEurope and also from local schools – they representmodern farming at the cutting edge. In fact,currently, they are the only farming enterprise in theUK, trialling variable nutrient application with a new,cutting-edge technology from Fritzmeier ofGermany.

Their contracting business serves the entire South-east of England where they specialise in drilling,cultivating, spraying, fertiliser spreading, forageharvesting, combine harvesting, straw baling, andmuck spreading, to name but a few. Every prime

mover in their fleet is geared-up withJohn Deere’s ‘AutoTrac’ for theultimate in precision farmingtechniques. The John Deere 7450iSelf-propelled forage harvesterboasts the latest ‘HarvestLab’analyser which enables eachcustomer to receive an accurateprint-out of factual crop data for

proper alignment to production techniques. This isan important service to their customers as theyforage harvest around 1600Ha of crop every year.

Working in co-operation with Agrovista, theBurden Bros enterprise is the only farm hosting OSRtrials in the UK, other than at agricultural colleges,and so they receive many farmers and growersthroughout the South of England at three annualopen days.

Like with all the other sectors in the Burden Brosgroup, much attention is given to expanding theteam of professional operators, who are trained toget the best out of their high output machines. Atthe end of the day, the company’s goal is maximisingcustomer satisfaction. They have an ethos that states– a good job done today, secures the work fortomorrow.

Cutting-edge farming, benefits landowners and growers

Farmers always buy from areliable, trusted source

When farmers purchase their new machineryfrom Burden Bros Agri Ltd, theyinvariably trade-in used equipment surplus

to requirements. Some of the equipment is retailedback into the area where customers are looking forgood used equipment, but for 30 years now, BurdenBros Machinery has been developing markets acrossthe UK and Ireland as well as on the internationalstage, to supply used equipment to discerningcustomers. Used machinery undergoes a carefulassessment of condition and performance capabilitiesto ensure satisfied customers, be they in Tonbridgeor Timbuktu.

They not only handle used equipment from theStockbury and Framfield depots but also deal withfarm machinery dealers across the UK. Dealing withwhole-good machines of every make and colour and,breaking equipment for good spare parts, the exportbusiness for the company is enormous and it has

become one of the UKs largest used machinery andspare parts businesses.

“We are currently breaking over two hundredcombines , eighty tractors, tele-handlers and balersat the moment” said Guy Burden “ so there is lots ofchoice for our customers in the worldwide market. “Itravel the UK quite a lot, looking for good qualitysecond-hand farm equipment to fill the needs of mycustomers in the UK and countries all around theworld.”

Having a good outlet resource for used equipmentis essential for successful machinery dealers andBurden Bros Machinery has proven instrumental inmaintaining a good flow of equipment to strongsecond-hand markets in North and South America,Europe, Africa, Middle East, India and Australasia.Their reputation precedes them and manyestablished dealers throughout the UK have come torely on the specialist capabilities of Burden BrosMachinery, for fair prices and reliable transactions.

MACHINERY

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Likewise, farmer customers looking for areliable source of ‘good’ used equipment,have found the company to be their firstchoice, based on previous dealings andrecommendations from neighbouring farmers.

Joe Forknall, Pleasant Acre Farm“I’ve been dealing with Burden Bros Agri because of the productline and the relationship I have with one of their salesmen. Theirservice is very good from the men on the ground to the support Iget over the phone. The technicians knowledge is excellent andI’m very happy with the after-sales service. I would recommendanyone to consider using Burden Bros Agri.”Joe Forknall has purchased a John Deere 6930 Premium, two 7530Premiums a 6330 Premium and a new 7450i Self-propelled forageharvester from Burden Bros Agri.

Fred French, Clements Reach Farm“The relationship I have with the sales team has been key tothe purchases I have made through Burden Bros Agri. Duringthe busy times of the year the service and parts departmentshave always provided the support I need, especially onemergency call-outs. Burden Bros Agri are the most proactivedealer in the area. The reliability on the S690i and 7530Premium has been excellent and I really enjoy the simplicityand accuracy of the GreenStar system and the way it providescontinuity between machines.”Fred French’s purchases have included four John Deere S690icombine harvesters, 7530 Premium and 6930 Premium tractors.

David Goodworth, Wrotham Water Farm“I’d recommend Burden Bros Agri to any progressive farmerbecause of the all-round package you get of premium productand great back-up staff. “Call-out service has been excellentand the current John Deere line-up works very well for us.“The sprayer is a fantastic bit of kit and the ‘I’ package makesspraying a relative pleasure. “I’ve been dealing with BurdenBros Agri since they first opened as a John Deere dealerbecause I already had an established professional relationshipwith their sales team and I wanted to continue using apremium product and know that I could rely upon them to bethere for me.”David Goodworth has purchased machinery including JohnDeere 6920 and 6930 Premium, C670i Combine Harvester and732i Sprayer.

Robert Hinge, Ham Green Farm“I’ve been dealing with Burden Bros ever-since they startedtheir business and have found their after-sales service to beextremely good. “I recently bought the John Deere 5100GFfruit tractor because I wanted something that was heavyenough for roadwork – pulling a ten ton trailer and, it neededto be small enough to work in our orchards. “It’s a little tractorwith a big tractor attitude and it works just fine for us. “Thecompany has a lot of loyalty to its customers and that’ssomething you don’t find every day. “I’d definitely recommendBurden Bros Agri to other growers and producers. “They are agood local firm that you can rely on, and that’s just what weneed.”Robert Hinge has purchased machinery including John Deere7930 and 7530 for his arable operations.

It’s all very well considering what you do or don’thave for now, but what of the future? We’vealready seen tremendous strides of innovation in

growing techniques and farm machineryspecification, but what does this all mean to thefarmer of tomorrow?

“Without sustainability, we have nothing” saidDale Burden. “Our ambition is to be here not onlyfor tomorrow, but for years to come, so that ourcustomers will always have high quality back-up.“We are building an enterprise that is long-lasting,something that is based on quality, that always givesthe best customer experience.”

Already going through planning stages are new,expanded facilities at the Stockbury branch, which initself will considerably increase workshop and partsfacilities. Someone once wisely said that ‘ thesalesman makes the first sale, but for subsequentsales, the parts and service departments hold thekey.’ That is not to suggest anything more thanwithout after-sales back-up of the highest level,customers will not return and invest in moreequipment. Sales, Parts and Service work together asan integrated team, providing the right choice ofmachinery for the progressive farmer, backing it upthrough the parts department with consumables andthe service department being there if there happensto be a breakdown or component failure.

New facilities will improve efficiency all round.

Better customer experience will mean more customersand greater demands on services. It’s an ever-changing cycle that needs to be planned, strategisedand managed on a regular basis. What worked wellyesterday, doesn’t necessarily mean that it will worktomorrow and so the company must grow and evolvewith the demands of the marketplace.

“We are fortunate in as much as being a family,with companies that span most of the farmingindustry” commented Dale Burden (pictured above)“ we are living and breathing the changes that areoccurring, and that helps us to see the future clearer.“Our farming and contracting business is alreadyinvolved with technologies that are under trials andtests and we can pass on that experience to ourcustomer users. “The used machinery business isgaining direct market feedback on a global basis,which means we can react faster to buyers indifferent markets. “But back here in the Kent, Surreyand Sussex area, Burden Bros Agri can pull on theexperiences of our family businesses, John Deere andall of our high-quality suppliers to ensure thatwhatever we sell, back-up, service and trade, thatthe ultimate goal has to be around customersatisfaction, after-sales service and the best customerexperience.”

Farmingthe FUTUREbecomesa reality

www.burdenbros.co.ukOffice Telephone: 01795 880224

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