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Presented By

Amar, Arabinda, Padmanav, Shweta & Soumya

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Business Strategy of Bumrungrad HospitalTargeted foreign patients (During-south east Asian

currency crisis) Establishing excellence in specialist areas

Modern medical equipment & 600 physicians

International management team lead by American

professionals Shifting Govt. Hospitals (where health care services

are free or at low cost.)

Jack welchApproach to make biggest market

share during down markets. Applied for ISO 9002 & received

Use of Internet- An information & marketingmedium for promotion

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Contd.

Website www.bumrungrad.com Find a Doctor Section Choose & booking appointment among 600

doctors

View medical records International Road show organized by Export

promotion dept. of Thailand commerceministry

Health tourism package Assistance to foreigners Procuring VisasMake travel arrangements Providing cost estimates

Sales representative Offces for creatingawareness & promotion

http://www.bumrungrad.com/http://www.bumrungrad.com/

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Contd.

Tied up with travel agencies in Thailand forJapanese

Tied up with Thai Airways International to runhealth care packages to Thailand

Advertisements & catalog information inMagazines of Thai Airways & Royal OrchidHoliday Brochures

Tied up with UK Healthcare enterprise

Instant & Affordable package inclusiveairfare, medical charges, accommodation &entire costs

Targeting countries where healthcare cost is

high & Insurance net is low

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contd.

Customized services for Middle East &IslamicCountries Patients Sensitivity training on fundamental of Islam

(1300)

HalalKitchen opened in the hospital certified byIslamic committee Islamic prayer room & 7 Arabic interpreters Each room had a prayer rug

Advertising campaign in Arabic newspaper

Opened International Patients Care(IPC) Procuring visas Language translation Insurance transport Interaction with doctors

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Contd.

New subsidiary BH Internationals Offer consultancy service Build a major hospital in Myanmar

Tied up with Mandara Spa

Relaxation programmeTargeted at Japanese patients Natural Treatment

Word of mouth publicity Good Infrastructure

Feel at home BH cyber comers Internet cafes Hospital 2000 Medical Information system Deluxe rooms & VIP suits

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Contd..

Price is most compelling factor

Year 2000 Dragon Baby campaigntargeted at pregnant women

Kids Village Pediatric centre

Kid Zone

New features International Patients

E- greetings to loved ones

Virtual Nursery Overcome language Barriers

Service apartments of relative of patients

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THANKYOU