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Presented By
Amar, Arabinda, Padmanav, Shweta & Soumya
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Business Strategy of Bumrungrad HospitalTargeted foreign patients (During-south east Asian
currency crisis) Establishing excellence in specialist areas
Modern medical equipment & 600 physicians
International management team lead by American
professionals Shifting Govt. Hospitals (where health care services
are free or at low cost.)
Jack welchApproach to make biggest market
share during down markets. Applied for ISO 9002 & received
Use of Internet- An information & marketingmedium for promotion
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Contd.
Website www.bumrungrad.com Find a Doctor Section Choose & booking appointment among 600
doctors
View medical records International Road show organized by Export
promotion dept. of Thailand commerceministry
Health tourism package Assistance to foreigners Procuring VisasMake travel arrangements Providing cost estimates
Sales representative Offces for creatingawareness & promotion
http://www.bumrungrad.com/http://www.bumrungrad.com/8/14/2019 Bumrungrad Hospital Malaysia
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Contd.
Tied up with travel agencies in Thailand forJapanese
Tied up with Thai Airways International to runhealth care packages to Thailand
Advertisements & catalog information inMagazines of Thai Airways & Royal OrchidHoliday Brochures
Tied up with UK Healthcare enterprise
Instant & Affordable package inclusiveairfare, medical charges, accommodation &entire costs
Targeting countries where healthcare cost is
high & Insurance net is low
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contd.
Customized services for Middle East &IslamicCountries Patients Sensitivity training on fundamental of Islam
(1300)
HalalKitchen opened in the hospital certified byIslamic committee Islamic prayer room & 7 Arabic interpreters Each room had a prayer rug
Advertising campaign in Arabic newspaper
Opened International Patients Care(IPC) Procuring visas Language translation Insurance transport Interaction with doctors
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Contd.
New subsidiary BH Internationals Offer consultancy service Build a major hospital in Myanmar
Tied up with Mandara Spa
Relaxation programmeTargeted at Japanese patients Natural Treatment
Word of mouth publicity Good Infrastructure
Feel at home BH cyber comers Internet cafes Hospital 2000 Medical Information system Deluxe rooms & VIP suits
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Price is most compelling factor
Year 2000 Dragon Baby campaigntargeted at pregnant women
Kids Village Pediatric centre
Kid Zone
New features International Patients
E- greetings to loved ones
Virtual Nursery Overcome language Barriers
Service apartments of relative of patients
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THANKYOU
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