Bulk SMS – A Faster and Effective Marketing Communication

Technology has made it possible for even a small business owner to communicate with its target consumers at cheap but effective manner. This is what bulk SMS services are meant for today. They are within the reach of all small, medium and large business enterprises, and can be bought in required shape and sizes. This is almost a magical system that can help you distribute any vital information of your business to multiple consumers instantly with a click. Therefore bulk SMS facilities can be used as an additional support to your marketing department. You can even decide to stop all other costly publications and rely only on SMS services to communicate with your consumers instantly to inform them of each and every product or service related development.

Some of the salient features that you can avail of SMS are:

Advertising & Marketing – You can run special marketing or advertising campaigns through bulk SMS services. There are advancements in this field which can help you distribute customized messages to every individual customers based on their pre-fixed criteria. This all can be done using web applications which are easily available online and often provided by the service provider too.

Event Publicity – In case you are promoting an event, sponsoring one, or just organizing one either to demonstrate your product or services, or just for any social cause, you can easily air its news instantly to any number of local or global audience with the use of this SMS technology. This is also very useful when you do not have enough time to inform everyone in person, and want to convey information at very short notice.

Data Transfer – There are multiple web applications and tools available which can be integrated with your in-house system and any data or updated information of the customers can be forwarded to them. For example, share brokers can use it for sending information about changing value of their inventory portfolio to their customers.

Inter-organization Communication Tools – There are organizations employing thousands of workers, spread across country. There are organizations which have most of their employees working out-door. Earlier memos were published to convey any message about change in company policy or any other thing to employees. But that is the thing of yore now. Today organizations are suing SMS facility to circulate any message among employees, regardless of their physical presence. This makes it a powerful inter-office communication tool.

This service is provided with HTTP or SMTP interfaces through specific web applications designed for the purpose. These applications can be run without help of any web browser, can be stored on your desktop and used when connectivity is available. You can create and keep list of categorized mobile numbers in your system and use them for forwarding messages as and when required. The best feature of instant bulk SMS service is that it has more possibility of getting read by the recipient than email or any other service. As mobiles are always handy with users, they do try to read each and every message that drops in.