Building Your Personal Brand - Jobing Career Services/Outplacing.com
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21-Sep-2014 -
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Transcript of Building Your Personal Brand - Jobing Career Services/Outplacing.com
Agenda
What is a Brand?Your Personal BrandPersonal Brand InventoryBuilding a Strong Personal BrandYour Personal Brand & Social MediaPersonal Brand Review
What is a Brand?
Name, Logo, Visual Elements/SymbolsPerceived Quality
Your perception of the brand
Brands We Know
Why do we buy certain brands? Competitive Advantage
Do you have a different perception of the brands? Loyalty?What is the risk of buying a certain brand versus another?Strong Brand = Strong $ales
How do you feel about a particular brand?
Your Personal Brand
So… you’re not Coke… what is in your brand?Your personal brand is a combination of:
YOU/your attitude, personality, skills, experience, etc.+ YOUR PACKAGING
including your personal presence, your bio, networking skills, a cover letter, resume, interview skills
+ YOUR SOCIAL MEDIA PRESENCEfacebook, twitter, Linkedin profilesOnline Job Board study in 2008 showed 22% of employers had searched for online profiles of their candidates and used them to influence their decisions, compared with 11% in 2006, with an additional 9% indicating that they planned to do so in the future.
Personal Brand Inventory
AttitudeHow do you approach…
PersonalityHow would peers (really) describe you?
SkillsWhat are you most frequently relied on to do or produce?
ExperienceWhat is your perceived level of expertise?
AppearanceWould your last employer use you as an example of how to present oneself professionally?
Visit: Google, Twitter, Linkedin & facebook
Building a Strong Personal Brand
Attitude is everythingClass, manners – Why they matterGeneration X and YOpportunity v. expectations – The value of being positive
Value addsInternships, apprenticeships, volunteeringWho you know… networking, professional associationsWork experience
Building a Strong Personal Brand
Know the needs of othersResearch is key
Why should an employer hire you or Why would someone want to do business with you?
What’s in for them?Givers Gain Philosophy
Network AppropriatelyTake cards ONLY from people that are relevant to youThink before connecting people
Your 30-Second CommercialYour 30-Second Commercial
Who are you?What qualities do you bring to the table?This is what I want to do?
Market Your Brand
Make contact with the people through:Personal introductions
Linkedin, facebook, twitter
PhoneEmail
Keep track of contactsBe respectful of peoples timeUnsolicited RecommendationsRemember when…
Receiving mail was excitingThere is power in a handwritten note
Go Jobing | Jobing.com 12
Web 2.o & Branding
Go Jobing | Jobing.com 13
Don’ts
Cyberstalk; contacts, clients, ex-girlfriendsUse it as traditional media/marketing
SpamFail to achieve buy inQuality, not quantity
Be afraid to engage
Your Brand & Social Media
Cisco Fatty TwitterCisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.
facebook Firings
What Message Does this Send?
Social Media Is Great!
The lines of business and personal are blurred, crossed, don’t exist anymore?Just be smart when using it
Do we need to know everything your doing?
Know your audienceAre you connected with people you work with?People you would like to work with?Clients?Your mom?
Go Jobing | Jobing.com 17
Respond to and Answer Questions
Go Jobing | Jobing.com 18
Ask Questions
Your Brand
So… you’re not Coke… what is in your brand?How do people perceive me?
Your personal brand is a combination of:YOU/your attitude, personality, skills, experience, etc.+ YOUR PACKAGING
including your personal presence, your bio, networking skills, a cover letter, resume, interview skills
+ YOUR SOCIAL MEDIA PRESENCEfacebook, twitter, Linkedin
Final Thoughts
Take control of your brand.Attitude, good or bad, is everything!Create or React
Perception is realityGivers GainUnderstand the needs of othersBe Organized
Send thank you notes and thank you tweetsand thank you comments on facebookWrite recommendations on Linkedin
Social Media is Great!Know your audience
Questions?
Thank you!Holly Schor, [email protected] Austin, [email protected]