Building!your brand!with a blog!@chrislema!

The brand !was what !they said !it was.!

Building your Brand with a Blog - @chrislema!

In those!days, it was!all about the!money.!

Building your Brand with a Blog - @chrislema!

Today, a brand!is what we say!it is.!!Because of!the web &!social media.!

Building your Brand with a Blog - @chrislema!

This requires!a completely!new strategy.!!Content !Marketing.!!

Building your Brand with a Blog - @chrislema!

We’re going to look at building !your brand, with a blog.!

Building your Brand with a Blog - @chrislema!

Fame is a result, not an action. !!Brands work the same way.!

Audience!Needs !Answers!Content!Tone!Sharing!

Building your Brand with a Blog - @chrislema!

Audience:!!Start narrow!And grow.!

Building your Brand with a Blog - @chrislema!

Needs:!!Collect the !questions !you hear.!

Building your Brand with a Blog - @chrislema!

Answers:!!Have an !opinion.!!It’s what !makes!you unique.!

Building your Brand with a Blog - @chrislema!

Content:!!Consistency!is critical.!!But so is !variety.!

Building your Brand with a Blog - @chrislema!

Tone:!!Finding your!voice takes!time. !

Building your Brand with a Blog - @chrislema!

Sharing:!!Use every !channel where!you’ll find your!(growing) !audience.!

Building your Brand with a Blog - @chrislema!

My Blogging Results!Generosity Series!

< 90 views / day! > 5600 views / day!

Gradual Growth!

My Twitter Results!

There are no spikes.!

Grind!

Chris Lema!!Daily blogger!chrislema.com!!CTO & Chief Strategist!Crowd Favorite!