Brand Blogging with More Success: SEM and Social-Media for Bloggers
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Brand Blogging with More Success*. Workshop I: SEM and Social- Media for Bloggers. * a n d s e x a p p e a l ; - )
description
Blogging does not mean to get read. Learn more about SEM and Social-Media for Bloggers. About the Author : Sebastian is digital think tank, economist and futurist. He helps brands to maximise the effects of emerging media on the convergence of marketing, communications, and publishing at Mandel Consulting. You can write him a mail to [email protected].
Transcript of Brand Blogging with More Success: SEM and Social-Media for Bloggers
Brand Blogging with More Success*. Workshop I: SEM and Social- Media for Bloggers.
* and sex appeal ;-)
Blogging does not mean Reading. Unfortunately, only a few people will find and read your content after publishing, unless...
Step I: Research and Writing.
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Keyword-Density. Onsite Optimization for Bloggers.
http://www.google.de/trends
Writing online. Keeping simple things of search engines in mind, will help them and you to understand the content.
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Search Engine Marketing for Bloggers. Onsite and Offsite-Optimization.
Onsite
Offsite
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Search Engine Marketing for Bloggers. Onsite and Offsite-Optimization.
Onsite
Offsite
Content-Structure
Keyword-Density
URL
...
Backlinks
Quality
Link Exchanges
...
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Content-Structure. Onsite Optimization for Bloggers.
Content
Finding Intersting Content Trends - What are people looking for?
Headlines: H1, H2,... H6KeywordsRule: The more important the word the more it has to be upfront
Images/File: Name, Titles
Links: Name, Titles, Source (External or Internal)
Keyword-Density
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Keyword-Density. Onsite Optimization for Bloggers.
https://adwords.google.com/select/KeywordToolExternal
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Keyword-Density. Onsite Optimization for Bloggers.
Structuring Content for SEM
H1 – Most Important
H2 – Medium Important
H3 – Less Important
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Keyword-Density. Onsite Optimization for Bloggers.
Keywords
Describing the Content
Example
Focus on 5 words
Use them in your text
Reach a Keyword density between: 3-5%
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Keyword-Density. Onsite Optimization for Bloggers.
http://www.express-submit.de/keyworddichte/keyworddichte.cgi
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URL Design. Onsite Optimization for Bloggers.
Wrong
www.domain.se/index.asp?id=2992849248&page=3892
Better
www.domain.se/headline-with-keywords
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Search Engine Marketing for Bloggers. Onsite and Offsite-Optimization.
Onsite
Offsite
Content-Structure
Keyword-Density
URL
Backlinks
Quality
Link Exchanges
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Content-Structure. Offsite Optimization for Bloggers.
Backlinks
The more the better?
Quality
Content Fitting !!
Personal Impression
Traffic
Example Quality Indicator: Google Page Rank
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Content-Structure. Offsite Optimization for Bloggers.
PageRank
Googles own indicator to compare websites
Score: From 1 to 10
1 Bad, 10 Very Good
Only a few pages with 10 (Facebook, YouTube)
Objective: Reach PR between 4 and 6
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Keyword-Density. Onsite Optimization for Bloggers.
http://www.prchecker.info
Step II: Promotion.
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Promoting Content after Publishing. Social-Media-Marketing.
Forums and Guides
Google your topic‘s keywords and check discussions about it.
Take those with the highest traffic and PageRank fitting to your content.
Promoting your Content:
Register new accounts. Don‘t use your brands name!
Be absolutley sure that your content is of value for others.
Stay neutral and write as if a friend were recommending helpful content.
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Keyword-Density. Onsite Optimization for Bloggers.
http://www.prchecker.info
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Promoting Content after Publishing. Social-Media-Marketing.
Social-Media Bookmarkting Sites
Idea: Users can upload there Bookmarks
The more interesting the bookmark, the higher it get‘s ranked
Higher rank = more traffic for you.
100ds of Bookmarking Sites, but Choose important AND relevant to news topic: Technology, SEO, Fashion, Design, Sports….
Important as well: Listings and back links in search engines.
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Keyword-Density. Onsite Optimization for Bloggers.
http://www.digg.com
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Keyword-Density. Onsite Optimization for Bloggers.
http://www.stumbleupon.com/
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Promoting Content after Publishing . Social-Media Bookmarkting Sites
Most important international Sites:
http://www.delicious.com/
www.digg.com
http://www.stumbleupon.com
...
Most important German Sites:
Mr Wong, Yigg.com, http://www.webnews.de/ , http://www.shortnews.de/, …
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Use this in combination with clients
Step III: Facebook, Twitter, Youtube... BANG IT!
Thats all you need. Unless you would like to add something to it ;-)
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About the Author Team
Sebastian Scheuer Online Strategy Consultant
Sebastian is digital think tank, economist and futurist. He helps brands to maximise the effects of emerging media on the convergence of marketing, communications, and publishing at Mandel Consulting.
Write him a mail via [email protected]
Get his daily industry news as they happen on Twitter or Facebook us.
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Company: MANDEL offers Marketing and Media Services & Consulting for Brands, Products and Ideas in all Europe & Scandinavia.
Mandel is a team of dedicated Marketing and PR Consultants, professional Media workers and thorough Strategists. Team of 6 in Stockholm and 2 in Munich.
Focus: Our team loves Sports. We are working in close cooperation with all relevant institutions, companies and retail in this area.
We are specialized on the German speaking markets. 70% of our team are Germans, living in Stockholm, Munich and Köln.
MANDEL – Company and Roots. Loving Brands & the Communication of their Story.
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MANDEL Offices Scandinavia & Europe.
MANDEL Marketing & Strategy ConsultingWallingatan 12SE-111 60 StockholmPhone / Fax +46 (0) 8 222 022 E-mail [email protected]: www.mandel-consulting.com
Get daily industry news as they happen on Twitter or Facebook us.
MANDEL CommunicationOrleansstraße 43 / Rgb.D-81667 MünchenPhone +49 (0) 89 - 24 20 51 63Fax +49 (0) 89 - 24 20 51 37E-mail [email protected]: www.mandel-communication.com
