Build a Better Blogging Brand:

Bret Love @GreenGlobalTrvl

How a Unique Identity is Key to Blogging Success

Today’s Key Take-Aways:

• What is Branding/Rebranding?

• Understanding the Power of Branding & How it Benefits your Business.

• 10 Actionable Items for the Branding/Rebranding Process.

The Power of Branding: Case Study

• Branding is crucial to developing a long term sustainable business.

• Branding is just as important, if not more important than traffic and social media followers.

• Branding can build traffic and social media followers, but social media and traffic can not build Branding.

Branding Theory

SURVEY• 56% worked with Bloggers more than once a

month.

• 83% will work with Bloggers more in 2015.

• 77% use Word-of-Mouth to find Bloggers. More than Google or Professional Organizations.

@GreenGlobalTrvl

What Companies Want in BloggersTangible Statistics

External Freelance Outlets and Demographics are equally as important as site traffic and social media followers.

Most Important Intangibles

• 91% said Content Quality

• 73% said Professionalism

• 60% said Brand Alignment

Which do you prefer to work with:

A general interest blogger with broad audience reach, or a less popular blogger whose well-defined brand

matches your target demo?

• 63% said Well-Defined Brand

• 32% said it Depends on Client

• 5% said Broad Audience Reach @GreenGlobalTrvl

“It is never too late to be what you could have been.” – George Eliot

“It is never too late to be what you could have been.” – George Eliot

What is Branding?

• It defines your unique identity.

• It provides structure for building (or rebuilding) your business.

• It provides the blueprint for every decision you make.

Content

Services

Products

Letterhead Content

Logo Photos

Email

Advertising

Newsletter

Videos

Social Networks

PromotionsPartnerships

Interviews

Presentations

YOUR

BRAND

When to Rebrand?

• New Company or New Product

• Revitalize your Brand

• Changing your Brand’s Name and/or Identity

Why You Need A Brand Identity

• Provides a tangible way for people to understand & recognize your brand

• Differentiates you from other brands

• To communicate your ideas effectively

• To distill all the elements of your vision into an easily digestible whole

10 Ways to Communicate Your Brand Identity

• Mission Statement• Name• Tagline• Logo• Site Design

• Content• Social Media• PR Outreach• Advertising• Freelance Work

Mission Statement

Your Mission Statement defines your purpose for existing, spelling out your goals and guiding decisions.

@GreenGlobalTrvl

Business Name

Choosing a name is less about being creative and more about telling your story and helping you stand out.

Things to consider:

• How it Sounds • Ease of Pronunciation• SEO Research• Trademark Availability

Choosing a Tagline

• Short• Different• Unique• Easy to Remember• Captures Brand Essence

5 Logo Types

Wordmarks

Letterforms

Emblems

Pictorial Marks

Abstract Marks

Website Design

Things to consider:

• Graphic Design Style• Imagery That Reinforces Branding• Typography• Ease of Navigability• Mobile Responsiveness• Color Palettes

Reinforcing Brand with Content

• Impactful Stories: Why Should They Care?

• Diversify: Appeal to Different Readers

• Engage Readers in Conversation

• Be Transparent

• Avoid Too Much Self-Promotion

• Make Sure Guest Posts Match Mission

•

PR Outreach

• List Brands You Align With

• Research Their PR/Marketing Reps

• Create Spreadsheet of Contact Info

• Send Press Releases Re: Major Milestones

• Update List Regularly

Native Advertising

• Fits Seamlessly With Other Content

• Services Readers, Not Just Advertiser

• Reinforces Your Brand Identity

• Advertiser Not Necessarily Focus of Story

• Aligned Brands Trying To Reach Your Audience, Not Game SEO

Freelance Work

• More Outlets = More Press Trips & Partnerships

• Pursue Outlets Where You Can Reinforce Your Brand Identity

• Balance Broad / Niche Audience Reach

• Consider Opportunity Cost of Every Decision

Today’s Key Take-Aways:

• What is Branding/Rebranding?

• Understanding the Power of Branding & How it Benefits your Business.

• 10 Actionable Items for the Branding/Rebranding Process.

info@greenglobaltravel.com