Build Your Business Facebook Page
description
Transcript of Build Your Business Facebook Page
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building afacebook
sculpt
(for your business)
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we are sculpt.
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#SculptFB
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so…
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why facebook? humanize your brand engage/reach your fans* serve as a digital touchpoint promote offline events, campaigns
*customers/community
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page vs. profile
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page vs. profile
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page vs. profile
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1) transfer existing admin roles
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how to convert
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conversion2) download data
a) click the settings cog account settingsb) click general + download copy
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c) start my archive
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conversion
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consolidation
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consolidation1) start on the page with most Likes2) edit page at the top3) update info4) left side bar; click resources5) merge duplicate pages
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ready to get started
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setup
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setup
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pages: what typecommunity pages
business pages
location pages
hobbies, activities, interests, non-biz
brand or company
store front? claim this for your business!
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setup
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setup
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setup
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setup
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setup
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setup
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setup
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now what?
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find your first fans
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social touchpoints
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what to createcontent that builds trustcontent that convertsother people's contentcontent that educatesuser-generated content
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what to createvisuallikeableshareablesnackableaction-oriented
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what to createvisual
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what to create
likeable
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what to create
shareable
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what to create
snackable
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what to create
action-oriented
LIKESHARE
COMMENTCLICK
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MEASURE
LEARN
BUILD
iteration process
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graph search
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resources
Jon LoomerMari Smith
Mashable Sculpt
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thanks
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(707) SCULPT-0