Build Your Brand with Facebook, Twitter & MySpace

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1 ASD Conference Las Vegas 2010 Build Your Brand with Facebook, Twitter & MySpace

description

Build Your Brand with Facebook, Twitter & MySpace session at the ASD/IMA conference in Las Vegas March 1st 2010.Network Solutions offer a full range of Web-related services. In addition to domain name registration, we offer Web site design and hosting, e-commerce solutions, online security products, and search engine marketing and optimization.

Transcript of Build Your Brand with Facebook, Twitter & MySpace

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ASD Conference Las Vegas 2010

Build Your Brand with Facebook, Twitter & MySpace

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Build Your Brand with Facebook, Twitter & MySpace

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Check out these special offers for attendees of this session

Get a brand new domain w/ Network Solutions for $6.99! Use DOMSOCIAL1 to get it! | 

Web hosting is a necessity for any website:  | Use HOSTSOC001 to get 35% off hosting w/ Network Solutions!

It's easier to manage your domains when they're in 1 place! Transfer to Network Solutions for $6.99 using DOMSOCIAL3

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Once Upon a time …..

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And then the dreams came true ……

Social Media Swami for http://www.NetworkSolutions.com

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Communication is about human connections and conversations

Pony Express

Federal Express

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Technology always evolving

http://www.cartoonstock.com/newscartoons/cartoonists/mly/lowres/mlyn598l.jpg

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Communication methods are changing Send mail to PO BOX

Call us 1-800

Visit us at www.

Just Google us

Future: Geo Location : Its 12 noon and you may be hungry we are right round the corner 2 blocks from you

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Increased dependence on wisdom of strangers – Product Reviews, service discussions

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Content creation is democratized

Blogs

Media

Podcasts

Answers

Video

Pic courtesy Janis Krums : http://janiskrums.com/

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Traditional media usage is changing

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Community Media audience is growing

•Gartner : By 2014, social networking services will replace e-mail as the primary communications vehicle for 20 % of business users.

•With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now)

• LinkedIn Now 60 Million Strong

•Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites

• http://www.gartner.com/it/page.jsp?id=1293114 • http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

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See the full study at http://www.GrowSmartBusiness.com

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25% Small Business use social media presence – Doubled since last year

• Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com

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Once you have a web presence your business is global

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Case Studies

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Never used a computer – Yet his customers review him online

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Daycare principal does not use email – yet school has Latest web technology

• You can order your kids lunch online

• Document portal

• Parents portal

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Network Solutions Ecommerce customer - Having a business and taking care of a baby

17thandRiggs.com First order came from a Twitter conversation

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Ready to jump on the Social Media Bandwagon ?

Graphic credit : http://www.flickr.com/photos/matthamm/2945559128/

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Reasons why

Free (requires time commitment)

Flexible options

Help Your Search Engine Rankings 

Traffic to your website / business

Good Word of mouth

Leads

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Business Objectives

Connect with customers

Get ideas, trends, buzz

Find peers and network

Easy distribution of content

Greater reach

New Clients

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Become an expert

• You have to learn the tools• Spend your own time• Find other enthusiasts/partners in crime• Invest time in attending offline events

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3 step process

Integrate Social media into your marketing campaign

Make your existing marketing collateral social

Engage with your existing customers

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Use case : Email could be social too

Consolidate all your contact lists

Post news about your email offers on Twitter

Make your email available online

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Network Solutions Swami’s - 3 Word Mantra

Photo: courtesy: http://flickr.com/photos/metrojp/92038203/

LISTENPARTICIPATE

Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/

CONTRIBUTE

Photo Courtesy: http://flickr.com/photos/presta/129832836/

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Listen : Google Alerts

•Where are the discussions taking place

•Trends and competition

•Content ideas

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Participate

• Join Communities

• Comment on Blogs

• Answer Questions

• Thank reviewers of your business

• Show your expertise• Appear in search• Traffic back to your business

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Become a publisher – Create content

•Blogs•Microblogs•Guest posts•Articles•Forums •Communities

• Social Media Press Release

• Multi- Media

• Share your content• Link to other web sites

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Linkedin

Links to your website and appear in searches

for LinkedIn users

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Websites and Blogs

Call to Action to visit the company website

http://marketingroadhouse.com/

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Blogs

Call to action about the Business –Ordering prints

http://photos-by-amanda.blogspot.com/

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Twitter

Business Info here – Your conversations will lead

your connections to your page

http://twitter.com/ruizmcpherson

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Share your happy moments

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If chips can have their own page so can you!

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Facebook

•Add a newsletter sign up widget•Give special Facebook offers•Ask for feedback•Ask website visitors to become your Facebook fan• Encourage customers to join

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MySpace

http://www.myspace.com/theteaspot

•Establish your MySpace presence•Appear in searches•Reach the MySpace audience

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Videos : Tell your Story

Kodak Zi8 HD Pocket Video Camera 

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Podcasts & Your Own Radio Shows

Flickr photo by Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/

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Photos- Flickr

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Mobile strategy

The world has 1.4 Billion Tvs

2.5 billion cell phones

When people shop they don’t take their PC along

Desperate need to compare prices

Ask their social network for advice

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Your Social Media Plan

•Setup Alerts •Join and setup profiles in 3 social networks •15-20 minutes a day tracing the alerts and responding •Choose 3 blogs on your field to read and comment•Converse, don’t sell•Answer questions and become an expert in your niche on LinkedIn•2 hours a week - Learn and write about the products you promote•Measure your efforts

o How many times were you mentionedo How many people read your postso Inbounds linkso Are your customers evangelizing

•Attend one local event a month•Ask for help from the community if you need it

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Tactical Steps

•Claim your business on Yelp•Encourage customers to review you on social networking sites•Integrate Social Media components to your website•Thank reviewers•Special offers for Fans •Add social media to your marketing plan

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Future trends

•Location based searcho Example : Realtime results for "indian food"

near:"dc" within:15mi

•Geo taggingo Foursquare, Google latitude

•Mobile social networking•Niche Social networks

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Blogs to Follow

Small Business Trends http://www.smallbiztrends.com

Get Elastic http://www.getelastic.com/

SMART Ecommerce Blog ( Network Solutions ) http://www.smartecommerceblog.com

GrowSmartBusiness http://www.growsmartbusiness.com

This presentation will be on our Blog http://blog.networksolutions.com tomorrow

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Follow us on Twitter & Facebook

@netsolcares

@nsoffers ( Coupons and Offers )

@WgBiz

@GrowSmartBiz

@SMART_ecom_blog

Facebook : http://bit.ly/nsfb

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Domains• Find-a-domain

services− Certified Offer− Backorder− Premium Domains

• Domain Web Forwarding

• Private Registration

Domains• Find-a-domain

services− Certified Offer− Backorder− Premium Domains

• Domain Web Forwarding

• Private Registration

Communication• Business E-mail• Secure E-mail

Sell Online • E-commerce website

packages• E-commerce Tools

Merchant Account• Do It For Me E-

Commerce Website Design Service

Marketing • Search Engine

Optimization• Pay Per Click

Advertising• Optimized Press

Releases• Directory Services:

Monster Marketplace & ThinkLocal

• Enhanced Business Listings

• Link Building• Content Creation

Marketing • Search Engine

Optimization• Pay Per Click

Advertising• Optimized Press

Releases• Directory Services:

Monster Marketplace & ThinkLocal

• Enhanced Business Listings

• Link Building• Content Creation

Security• SSL Certificate• PC Security

Websites• Website Hosting• Statistics and Website

tools• Professional Website

Design Services• Professional Logo

Design Services• Mobile Websites

Network Solutions

PR Measurement SummitJune 200948

• We service over 3 million SMB customers and manage 7.5 million domain names.

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Questions ?

• Shashi Bellamkonda [email protected]• Twitter: @shashib• Small Business Success Index : http://www.GrowSmartBusiness.com• Network Solutions Blog : http://blog.networksolutions.com• Web Community Network : http://www.LinkTogether.com• Small Business Network : http://www.MySolutionSpot.com• Women Entrepreneurs : http://www.WomenGrowBusiness.com

•Other Media:o Technology & Social Media: http://www.shashi.nameo Digital Thoughts: http://readythoughts.blogspot.como Restaurant Reviews: http://www.carryoncurry.como Examiner Column : http://bit.ly/dcexaminer

Tech Cocktail Column: http://bit.ly/shashitechcocktailWhat I am reading: http://shashib.amplify.com