Build a Story Factory for Inbound Marketing in Five Easy Steps

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How You Can Build a Story Factory in Five Easy Steps Sim Simeonov / @simeons

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Transcript of Build a Story Factory for Inbound Marketing in Five Easy Steps

Page 1: Build a Story Factory for Inbound Marketing in Five Easy Steps

How You Can Build aStory Factory

in Five Easy Steps

Sim Simeonov / @simeons

Page 2: Build a Story Factory for Inbound Marketing in Five Easy Steps

Founding. Funding.

Growing. Startups.

Shopximity

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Why stories?

unit of connection

unit of understanding

unit of sharing

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Why story factory?

low-cost, repeatable,

inbound marketing

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Page 6: Build a Story Factory for Inbound Marketing in Five Easy Steps
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1. Pick a theme

relevance + scarcity

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2. Create a template

simple + multi-channel

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3. Get the data

your data exhaust

external information

surveys

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4. Produce the story

humans + machines

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5. Distribute

share value

create heroes

Page 14: Build a Story Factory for Inbound Marketing in Five Easy Steps

@simeons

[email protected]


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