Brussels Briefing 44: Rosita Zilli, Deputy Secretary – General, Eurocoop – Supermarket sourcing...
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Transcript of Brussels Briefing 44: Rosita Zilli, Deputy Secretary – General, Eurocoop – Supermarket sourcing...
Promoting responsible value chains and sustainable sourcing through Fair Trade:A Consumer Co-operative’s Standpoint
Promoting responsible value chains and sustainable sourcing through Fair Trade – 22.06.2016
European Community of Consumer Co-operatives
Rosita Zilli Deputy Secretary-General
General Facts
European association of consumer co-operatives Members: national consumer co-operative
organizations in 19 countries Members’ main activity: retail
General Numbers
5,000 local consumer co-operatives 500,000 employees 36,000 points of sale 32 million consumer- members > € 76 billion annual retail turnover
Overview of Euro Coop
Promoting responsible value chains and sustainable sourcing through Fair Trade – 22.06.2016
Represent the members before theEU Institutions
Exchange of experiences, bestpractices, know-how
Providing information on key policyissues
Main goals
www.eurocoop.coop
Promoting responsible value chains and sustainable sourcing through Fair Trade – 22.06.2016
Different entrepreneurialmodel based on
values and principles
The Co-operative Difference (I)
VALUES →
Promoting responsible value chains and sustainable sourcing through Fair Trade – 22.06.2016
The Co-operative Difference (II)
PRINCIPLES:
1. Voluntary and Open Membership2. Democratic Member Control3. Member Economic Participation4. Autonomy and Independence5. Education, Training and Information6. Co-operation among Co-operatives7. Concern for Community
Promoting responsible value chains and sustainable sourcing through Fair Trade – 22.06.2016
Co-operatives and Sustainability
Because of their specific
entrepeneurial form based on values
and principles co-operatives are
generally considered as
inherently sustainable businesses
The concept of sustainability is rooted in the one of sustainable develpment,which we intend as indicated by the United Nations
“A mode of human development in which resource use aims to meet human needs while ensuring the sustainability of natural systems and the environment, so that these needs can be met not only in the present, but also for generations
to come”
(Report of the World Commission on Environment and Development."
United Nations General Assembly Resolution 42/187, 11 December 1987)
Responsible value chains & Sustainable sourcing through FT – Why?
Obliged option because of the
co-operative nature
Way to respond to consumers’ needs,
expectations
Fair Trade but not only, e.g. fair supply chains in Southern Italy for oranges and tomatoes
Way to address global challenges in an economically sound way
(e.g. climate change/poverty)
Chance to show more transparency to general public, NGOs, regulatoryenvironment
Responsible value chains & Sustainable sourcing through FT – How? (1/2)
Strenghtening relationships
w/ co-operatives in the South of the World
Creating long-lasting working relationships
Promoting goods that take environmental,
social aspects into specific consideration also
via public procurement
Key role of own brands
Responsible value chains & Sustainable sourcing through FT – How? (2/2)
Consumer-members information,
training, education
Increase availability/accessibility
of sustainably sourced goods
Make the “right” option (e.g. local, seasonal, Fair Trade etc.) the “easiest” option
Further co-operation and mutual understanding along the food supply chain
Some good examples (1/3)
The Co-operative Group (UK)
UK’s largest convenience seller of Fairtrade products
Worldwide first own brand product withFairtrade mark: sugar, tea, hot chocolate, roses, cotton wool
« Beyond fairtrade » programme supports farmers, co-operatives and producerassociations in ACP countries
Since 2009, 250000+ people benefitted from 16 projects
Fairtrade hub – Growing stories
Some good examples (2/3)
Coop Italia (IT)
First IT retailer to sell FT products in 1995 (coffee)
2003: creation of the own brand « Solidal » line
2015: « Solidal » turnover = 35 million €
Special focus during« EXPO Milan 2015 » with the meetings:« Travelling around food »
Some good examples (3/3)
Coop Denmark (DK)
Several FT branded products Coops Africa initiative → Focus on increased trade with
African countries to strengthentheir production, competitiveness (« The Best of Africa »)
Own brand line « Savannah » Coop suppliersabide by strict rules defending human and labour rights;cooperate with independent auditing
Coop Norway (NO)
Café Futuro→ FT own brand coffee sourced from 2001 from the Guatemalan Coop « Fedecocagua”
Mix 3% Café Futuro in standard own-brand coffee to increase use volumes
Thank you for your attention!
1844 1954
2024