Breaking bad email
-
Upload
barb-sawyers -
Category
Business
-
view
140 -
download
0
description
Transcript of Breaking bad email
![Page 1: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/1.jpg)
E mail
![Page 2: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/2.jpg)
MakingGood
![Page 3: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/3.jpg)
What makes bad email?
What makes good email?
What makes you read, remember and respond?
![Page 4: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/4.jpg)
What do you want your reader(s) to do?
![Page 5: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/5.jpg)
OpenRead the introRead throughRememberTake a specific actionThink a certain way
What do you want your reader(s) to do?
![Page 6: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/6.jpg)
Let’s create a good email template
![Page 7: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/7.jpg)
• Compelling subject line• Tiny social opening• Key message• Support for key message• Key message + call to action• Quick social close
Good email template
![Page 8: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/8.jpg)
What do heat maps suggest you should do?
![Page 9: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/9.jpg)
Lessons from heat maps1. Keep it short.2. Concentrate text on the left, with short
paragraphs and sentences.3. Help readers navigate with subheads,
bullets, numbers and other visual aids.
![Page 11: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/11.jpg)
Activity 1
Compose a good email based on the topic and people assigned to you from the Breaking Bad trailer.
![Page 12: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/12.jpg)
Activity 1
Join your group, based on the color assigned with your topic. Starting with 1, take turns retelling the story to each other. Discuss what worked. Pick a spokesperson for your group.
![Page 13: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/13.jpg)
Activity 1
What worked? Why?
![Page 14: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/14.jpg)
Activity 2
Write an email from the chair of a cross-functional project team to employees, outlining how the new system will change how they manage work flow.
![Page 15: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/15.jpg)
Activity 2
Read emails to the other members of your group. Discuss. Pick a new spokesperson.
![Page 16: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/16.jpg)
Activity 2
What worked? Why?
![Page 17: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/17.jpg)
What worst practices should you avoid?
![Page 18: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/18.jpg)
What good practices can you take back to work?
![Page 19: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/19.jpg)
E mail
![Page 20: Breaking bad email](https://reader036.fdocuments.us/reader036/viewer/2022082623/54690d2faf7959b6258b4bcf/html5/thumbnails/20.jpg)
MakingGood