Breakfast & Brains, February 2012-Maria Cadbury
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Transcript of Breakfast & Brains, February 2012-Maria Cadbury
Technology Solutions
Content Solutions
Performance Solutions
Brand Solutions
Video Solutions
Brainient Breakfast & Brains
Making the most out
of an ad network
Maria Cadbury February, 2012
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The Evolution of Online Marketing
2 Time
1990 1995 1998 2011 onwards After 2000
Next Generation Key media distribution trends for 2011 onward n Brand enablement and hyper-
targetability n Display measurability & efficacy of
search n Real-time across media n Social grid optimisation n Video uptake n Mobility opportunity
Mobile, Social & Video Leveraging new platforms n Mobile web becoming
mainstream n Social networks as a major
medium of the web n Online video gaining traction
Search Used to be the leading form of online advertising n Ads are highly targeted n Significant reach n Performance-based
marketing model n SEO/SEM
Portals Official launching of various portals n Ability to buy and sell
products online n Increasing importance of
online marketing n Simplistic media buys
Official public face of internet n Web 1.0 era n Static webpages n eCommerce online
appearance n Start of display
advertising
Early Stage
No. of users
Source: Jefferies research (1) Based on Internetworldstats data
>2.1bn ~361m ~147m ~16m <250k # Users(1)
Web 1.0 Web 2.0 Web 3.0
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The Key Online Trends Media Marketing Companies need to be positioned to capitalize upon the key online trends through product offering and propritary technology platform
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CROSS-CHANNEL TARGETING Advertisers are seeking more and more integrated campaigns….Adobe acquires Ominture…Forester Marketing Suite
DATA IS THE NEW OIL However the refinement of this oil to turn it into fuel that can drive results is costly and reserved for an elite few. You need the infrastructure (capex) expertise (engineers) and the reach to act upon it.
02 BRANDS ARE MOVING ONLINE Traditionally online ad spend was fueled by performance (Affiliate, Search, Cost Per Lead). With the consumption of online video and social spend is increasing on brand.
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01
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Today there are over 2 Billion people connecting to the WORLD WIDE WEB
and unlike OFFLINE MEDIA Each individual web users can be identified, tracked, targeted and profiled at amazing granularity.
Global Audience
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Today there are over 2 Billion people connecting to the WORLD WIDE WEB
AGE 30 - 39
LOCATION London, England
KNOWN BEHAVIOURS Travel research, children’s clothing, summer fashion
WEBSITES VISITED Expedia.com, Bestdressedkids.com, Gap.com
ADS PREVIOUSLY INTERACTED
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Today there are over 2 Billion people connecting to the WORLD WIDE WEB
AGE 21 - 29
LOCATION New York, New York
KNOWN BEHAVIOURS Clubbing, sports clothing, heavy music downloader
WEBSITES VISITED eBay,.com, Ripcurl.com, Footlocker,com, iTunes.com
ADS PREVIOUSLY INTERACTED
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This audience connects to the www in many ways...
GLOBAL AUDIENCE
PC COMPUTER
MACINTOSH
iPAD
iPhone
PS3
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Audience consumes text or videos
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and spend time doing many different things on differnt sites...
GLOBAL AUDIENCE
READING CONTENT
READING EMAILS
SOCIALIZING
WATCHING TV
PLAYING GAMES
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Advertisers pay the publishers to target ads to a specific audience
GLOBAL AUDIENCE
BANNER ADS
EMAIL OFFERS
FACEBOOK ADS
VIDEO ADS
IN-GAMING / IN-APP ADS
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The Advertiser’s Challenge
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The Advertiser’s Challenge
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Adconion‘s propriety technology is a content distribution platform & ad server that delivers both advertising and content across all digital devices: Web, Mobile, iPad, IPTV, PS3
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Technology powers digital
NETWORK ARE A MANAGED SERVICE PARTNER
1. Proprietary technology
3. Data (owned and bought)
13 www.adconion.com
2. Inventory (and it’s sources)
4. Skilled people who make magic