Brandvertisor #AdTech #startup pitch - #Advertising Marketplace to match #Advertiser with specific...
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Transcript of Brandvertisor #AdTech #startup pitch - #Advertising Marketplace to match #Advertiser with specific...
TeamTeam
Nedko Nedkov, CEONedko Nedkov, CEOMarketing.PR.B2B.Marketing.PR.B2B.
Petar Telbiyski, CTOPetar Telbiyski, CTODevelopment. Front End. Development. Front End.
I believe digital advertising should become more Transparent, easy accessible and to bring value where it appears.
Ad Networks hide traffic sources..
See your ads on THAT website!
How to start Programmatic & RTB advertising?
The Big WHY?The Big WHY?
Investor Pitch Deck OutlineSolutionSolution
Market: Market: US Display & Programmatic Ads US Display & Programmatic Ads
zzzBusiness ModelBusiness Model
Google SEO Traffic: 1% CTR CAC $36 < LTV $45
B2B Mailing: 1.8% convert CAC $18 < LTV $25
Forum Campaigns: 300 % ROI CAC $16 < LTV $20
Direct Sales: 400 % ROI CAC $138 < LTV $200
Beta Marketplace CAC $208 < LTV $290 Churn: 40 % ARPPU: $82 breakeven: 80 p users/m
Fixed 10 % Commission based
Secret SauceSecret Sauce
Advertisers Tools:Advertisers Tools:
Publishers Monetization:Publishers Monetization:
Thank YouThank You
Publishers
Advertisers
B2CB2B
Let’s build next advertising unicorn..Let’s build next advertising unicorn..
