Brandvertisor - Founder Institute Demo Day - 30 March
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Transcript of Brandvertisor - Founder Institute Demo Day - 30 March
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Nedko M. [email protected]
Brandvertisor is the first marketplaceto match advertisers with specific publishers
through detailed and complete profiles.
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Transparency: Ad networks hide traffic sources.
How to place ads on specific/premium website?
Programmatic & RTB advertising barriers.
ProblemProblem
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SolutionSolution
Marketplace where users can place ads on specific website to:
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ProductProduct
Search & Filters >
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ProductProduct
Premium Publishers>
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ProductProduct
Browse Profile > Start Advertising!
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ProductProduct
Real & Targeted Traffic!
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Market ValidationMarket Validation
64, 615 Advertising Agencies in US$50B Revenue /yeareMarketer.com
76 % MarketersUsed paid advertising in 2015MarketingLand.com
B2BAdvertising AgenciesCorporate Brands
B2CEnd Media BuyersSmall Business
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Market SizeMarket Size
US Display Traffic
$27 B – 2015$37.5 B – 2017
24 % growth /year
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Market PenetrationMarket Penetration
0.1%0.1%
Market Penetration
$37M
Revenue /year
$3.4M
Profit /year
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Business ModelBusiness Model
Marketplace CAC $208 < LTV $290 Churn: 40 % ARPPU: $82 breakeven: 80 p users/m
Commission based. Fixed 10 % per transaction.
Customer Acquisition Channels:
Google SEO Traffic B2B Mailing
Forum Campaigns Direct Sales
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Competitive AdvantagesCompetitive Advantages
Advertiser segment:Advertiser segment:
Publisher segment:Publisher segment:
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TractionTraction
MVP Demo
Startups advertising campaign: 800 opt ins
Direct Sales: $350
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FundingFunding
Seeking: € 75 k Equity: 7 %
Develop Marketplace
Filters & Profiles content
Integrate ad network to deliver ads
Marketing & Sales Traction
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TeamTeam
Nedko Nedkov, CEO
Founder in PPC NetworkMarketingSEO
Petar Telbiyski, CTO
Front-EndSenior DeveloperNode.js
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Thank YouThank You
Publishers
Advertisers
B2CB2B