Branding x inBOUnd MarKETing€¦ · Branding x inBOUnd MarKETing Understanding and applying...
Transcript of Branding x inBOUnd MarKETing€¦ · Branding x inBOUnd MarKETing Understanding and applying...
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Branding x inBOUnd MarKETingUnderstanding and applying branding theory
to maximize your inbound marketing efforts
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Our Mission: To help the good guys, to explore new frontiers, and to better the world through design.
We are a creative agency with a love for culture, branding, and design. Our multi-disciplinary design thinkers are passionate, curious, authentic, and driven by purpose.
Khalid MokhtarzadaCEO + Founder
PixelDreams.com
20% Investment: Research + design, personal + professional development, field trips, holistic activities
Design philosophy: It is right or degrees of wrong
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Assumptions
1. Your products & services are good (providing value to the world)
2. You prefer to be top-of-mind (the first choice)
3. Your reputation is important to you 4. You’d prefer not to have to pesuade or sell your products, services, or personality
@_khalidm
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Presentation guide
Introduction Brand Identity Communication Channels
Brand Vision Brand Assets Conclusion & QA
@_khalidm
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@_khalidm9Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Unlike any other area of marketing, brand development yields the highest level of appreciation over time.
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@_khalidm10Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
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@_khalidm11Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Brand Vision
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@_khalidm12Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Brand Vision
Brand Identity
Brand Assets
Communication Channels
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@_khalidm13Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Inbound marketing
Brand Assets
Communication Channels
Brand Vision
Brand Identity
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@_khalidm14Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Discover your brand vision
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@_khalidm15Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Why?
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@_khalidm16Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
“A well-conceived vision consists of two major components: core ideology and envisioned future. Core ideology, the yin in our scheme, defines what we stand for and why we exist. Yin is unchanging and complements yang, the envisioned future. The envisioned future is what we aspire to become, to achieve, to create -- something that will require significant change and progress to attain.”- Jim Collins & Jerry Porras
Discover your brand vision
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@_khalidm17Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Brand Vision = Core Ideology + Envisioned Future
Discover your brand visionYin & yang model
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@_khalidm18Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Discover your brand vision
Core Ideology
Envisioned Future
The modified Collins’ model
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@_khalidm19Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Core Ideology
Envisioned Future
Core Ideology
Deeper into the core
Discover your brand vision
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@_khalidm20Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Core ideology
“You do not create or set core ideology. You discover core ideology. You do not deduce it by looking at the external environment. You understand it by looking inside.”- Jim Collins & Jerry Porras
Discover your brand vision
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@_khalidm21Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Core Ideology =Core Values x Core Purpose
Discover your brand visionCore ideology
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@_khalidm22Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Core Ideology =
the WHY
Discover your brand visionCore ideology
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@_khalidm23Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
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@_khalidm24Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
“People don’t buy what you do. They buy why you do it. What you do simply serves as the proof of what you believe.”
“The goal is not to do business with people who need what you have. The goal is to do business with people who believe what you believe.”- Simen Sinek, How Great Leaders Inspire Action, TEDx
Discover your brand visionCore ideology > Simon Sinek’s golden circle
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@_khalidm25Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Core Ideology
Envisioned Future
Discover your brand visionEnvisioned Future
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@_khalidm26Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Discover your brand visionEnvisioned Future
“In addition to vision-level BHAGs, an envisioned future needs what we call vivid description -- that is, a vibrant, engaging, and specific description of what it will be like to achieve the BHAG.”
“Identifying core ideology is a discovery process, but setting the envisioned future is a creative process”- Jim Collins & Jerry Porras
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@_khalidm27Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Design your brand identity
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@_khalidm28Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Brand Vision
Brand Identity
Brand Assets
Communication Channels
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@_khalidm29Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Brand identitity
Your character, beliefs, voice, positioning, and the way you present yourself are all part of your brand identity.
Design your brand identity
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@_khalidm30Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Why?
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@_khalidm31Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Because people like pretty.
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@_khalidm32Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Because people like pretty. People don’t like ugly.
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@_khalidm33Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Case Study
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@_khalidm34Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Case Study
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Develop your brand assets
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@_khalidm36Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Brand Vision
Brand Identity
Brand Assets
Communication Channels
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@_khalidm37Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Definition:
Brand assets strengthen your brand and continue to provide value years after you have invested in them.
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@_khalidm38Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Definition:
Brand assets strengthen your brand and continue to provide value years after you have invested in them.
Your brand assets can include: a brand book and style guide, uniforms, process templates, email signatures, stationery (business cards, letterhead, USB keys), and content.
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@_khalidm39Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
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@_khalidm40Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
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@_khalidm41Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Content
Blog posts, videos, social media content, e-books, white papers, and podcasts are examples of Inbound Marketing assets.
From an inbound marketing perspective
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Build your communication channels
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@_khalidm43Introduction Brand Vision Brand Identity Brand Assets Communication Cs Conclusion
Brand Vision
Brand Identity
Brand Assets
Communication Channels
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@_khalidm44Introduction Brand Vision Brand Identity Brand Assets Communication Cs Conclusion
Definition:
Think of your communication channels as anything your brand communicates to your audience with.
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@_khalidm45Introduction Brand Vision Brand Identity Brand Assets Communication Cs Conclusion
Definition:
Think of your communication channels as anything your brand communicates to your audience with.
This includes: web properties, advertising, Store-front displays, sales-people, and call centers.
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@_khalidm46Introduction Brand Vision Brand Identity Brand Assets Communication Cs Conclusion
From an inbound marketing perspective
Communication channels
Website, landing-pages, blog, newsletter, and social media properties are some examples of inbound marketing communication channels.
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Conclusion & QA
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@_khalidm48Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Unlike any other area of marketing, brand development yields the highest level of appreciation over time.
Discovering your brand vision and designing your identity should be your first consideration, as all forms of strategy and
communication will be modeled after it.
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@_khalidm49Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Case Study
Wild Card
Event planningParties of 10 to 3,000Casino themedJack & JillsShow girlsRafflesHigh-end & luxurious
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@_khalidm50Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Wild Card
Event planningParties of 10 to 3,000Casino themedJack & JillsShow girlsRafflesHigh-end & luxurious
Case Study
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@_khalidm51Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
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@_khalidm52Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
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@_khalidm53Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
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@_khalidm54Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
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@_khalidm55Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
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@_khalidm56Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
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@_khalidm57Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
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@_khalidm58Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
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@_khalidm59Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
NavviaFormerly IT Optimizer
SaasEnterpriseITSMBPMInnovativeTechnology
Case Study
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@_khalidm60Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
NavviaFormerly IT Optimizer
SaasEnterpriseITSMBPMInnovativeTechnology
Case Study
![Page 61: Branding x inBOUnd MarKETing€¦ · Branding x inBOUnd MarKETing Understanding and applying branding theory to maximize your inbound marketing efforts. ... Your products & services](https://reader034.fdocuments.us/reader034/viewer/2022050414/5f8b117de531424ec20e5377/html5/thumbnails/61.jpg)
@_khalidm61Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
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@_khalidm62Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
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@_khalidm69Introduction Brand Vision Brand Identity Brand Assets C Channels Conclusion
Thank you.