1. Definition of the brand The marketing is a multidimensional achievement used by managers to add value to products or services to determine more clearly the value for the consumer. The limits of this achievement is first of all, the activities of the company and secondly public's taste. The brand becomes as the interface between these two. According to the American Marketing Association - AMA is a name, symbol, design or a combination of all that seeks to identify the goods or services of one seller or group of sellers in order to differentiate them from others to achieve greater competitiveness.

2. Definition of the brand Simon Anholt established the brand as follows: The brand has four meanings. A) May be indicated on the product name B) Can refer to identity, aka the packaging or logo C) Can be used to highlight the culture of the organization behind the product (living the brand) D) Can be used as a synonym of the term " image brand" to refer to the reputation of the producer or business generated in the minds of target 3. Branding The strategy whereby a company gives a name to a service or a product or making the appearance of products. Builds or creates a sense of entrepreneurial culture within the organization (the term is rarely used in this sense) The means by which the product acquires a reputation (the most problematic and perhaps incorrect sense in Anholt) Keywords: i) Awareness (brand awareness) ii) Commitment (brand engagement) iii) Force (brand strength) iv) Net book value (brand equity) v) Devotion (brand loyalty) 4. City Branding Is a strategy that works as a means to achieve competitive advantage , to increase inward investment and tourism , but also to achieve community development , strengthening local identity and identification of residents to the city . This is an industry that employs trustees of towns and researchers with a strong focus on the use of the internet and new technology applications. It is a strategic process that needs goals, plans, resources and especially human resources. For example, citizens, organizations and professionals in the area. 5. City Branding City branding (as in nation branding, country branding, region branding) is a subcategory of place branding program aimed at marketing a city and sub-domains thereof. Includes the development of a region or a place, not only in terms of recreation and tourism, but also in terms of attracting investment in its interior, enhancing existing amenities for citizens and welcome new residents, workers and skilled immigrants. It's not advertising nor marketing, first of all is a philosophy of human happiness and then creating an atmosphere that is loved. Philip Kotler defined city branding as followed: "No place can think of survival, mainly prosperity, if one doesn't know how to handle company's weapons. 6. Our team Charalambos Karanikolas Natalia Karkatseli Zoi Mavroeidakou Katerina Zamani Fotini Zanni 7. Our team Charalambos Karanikolas Natalia Karkatseli Zoi Mavroeidakou Katerina Zamani Fotini Zanni