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1 I

BRANDING

PRESENTER NAME COMPANY NAME

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Advertising and promotion

Strategic planning

Market research

Marketing

Functionality

Identification

Social factors

Brand statement

BRANDING

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2 I

BRANDING

PRESENTER NAME COMPANY NAME

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3 I

BRANDING

PRESENTER NAME COMPANY NAME

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FUNCTIONALITY

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SOCIAL FACTORS & TARGET USERS

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MARKETING PLAN & ADVERTISING

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BRAND STATEMENT

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PRESENTER NAME COMPANY NAME 4 I

BRANDING

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5 I

BRANDING

PRESENTER NAME COMPANY NAME

Concept

Vision

Idea

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6 I

BRANDING

PRESENTER NAME COMPANY NAME

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7 I

BRANDING

PRESENTER NAME COMPANY NAME

Desire Identification

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Purchase

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• Which feeling is the customer searching for?

• Personal or practical?

• How does our product satisfy that desire?

• How is our product unique?

• Trust towards product and company?

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8 I

BRANDING

PRESENTER NAME COMPANY NAME

Value

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9 I

BRANDING

PRESENTER NAME COMPANY NAME

Outsourcing

Purchase

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Desire

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Identification

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User

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10 I

BRANDING

PRESENTER NAME COMPANY NAME

1 2 3

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11 I

BRANDING

PRESENTER NAME COMPANY NAME

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