BrandBook - GCX• Never use the logo without the tagline “Mounting Solutions” • Never use...

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BrandBook CORPORATE IDENTITY GUIDELINES

Transcript of BrandBook - GCX• Never use the logo without the tagline “Mounting Solutions” • Never use...

Page 1: BrandBook - GCX• Never use the logo without the tagline “Mounting Solutions” • Never use drop shadows under the logo. • Never apply any effects to the logo. • Never use

BrandBookC O R P O R AT E I D E N T I T Y G U I D E L I N E S

Page 2: BrandBook - GCX• Never use the logo without the tagline “Mounting Solutions” • Never use drop shadows under the logo. • Never apply any effects to the logo. • Never use

2 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

ContentsG C X B R A N D 3

L O G O S TA N D A R D S 4

Corporate Logo 5

Corporate Logo - Colors 6

Reseller Logos 7

Partner Logo 8

Web Address 9

V I S U A L I D E N T I T Y 1 0

Color 11

Color - Signature 12

Signature Images 13

Typography 14

Logotypes & Trademarks 15

Iconography 16

C O R P O R AT E T E M P L AT E S 1 7

Collateral Templates 18

Email Signature 19

Presentation Template 20

Stationary 21

E D I T O R I A L & L E G A L G U I D E L I N E S 2 2

Trademark Guidelines 23

Copyright Notice 24

Standard GCX Descriptions 25

Media / Press 26

A D D I T I O N A L R E S O U R C E S 2 7

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GCX Brand

BRAND POINTS OF D IFFERENCE• Standardization: established in healthcare.• The industry leaders in quality• Interchangeable and repurposed components• Pre-sale support, deployment services and post-sale support

GCX has spent more than 45 years creating fully configurable mounting solutions exclusively for the healthcare industry worldwide. GCX’s reliable, durable products provide adjustable positioning, accessibility, and security to accommodate the ergonomic needs of the end user.

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Logo StandardsThe GCX corporate logo is the most immediate representation of our company, our people, and our brand to the world. In keeping with our brand personality, our logo is straightforward and simple.

It is a valuable corporate asset that must be used consistently in the proper, approved forms.

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CORPORATE LOGOThe GCX corporate logo is the most immediate representation of our company, our people, and our brand to the world. In keeping with our brand personality, our logo is straightforward and simple.

SIZEThe minimum size of the logo is 0.4” in height.

POSITIONINGGCX logo is prominently positioned in any corner of a page or centered at the top or bottom. The margin is 2 times the x-height to the outside edge. The logo should always be used in a horizontal format unless used as a design element.

TAGLINEWhen the logo is placed on GCX products it is sometimes not possible to include the smaller letters of “Mounting Solutions”. In this case, the tagline may be omitted for this purpose only.

CLEAR SPACEThe minimum clear space for the GCX logo is based on the x-height of the GCX letters. The “x” unit is equal to the x-height of the letters in GCX logotype.

X HEIGHT

.4"

X HEIGHT

POSITION EXAMPLE BOTTOM RIGHT ALIGNGED

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6 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

CORPORATE LOGO - COLORSThe GCX corporate logo is the most immediate representation of our company, our people, and our brand to the world. In keeping with our brand personality, our logo is straightforward and simple.

INCORRECT USAGE• Never use the logo without the tagline “Mounting Solutions”• Never use drop shadows under the logo.• Never apply any effects to the logo.• Never use the logo in any color other than blue, white, or black.• Never put a frame around the logo.• Never stretch or otherwise change the shape of the logo.• Never typeset the logo; always use the logomark.• Never use the logo in a sentence.

LOGO COLORThe GCX logo is blue or white (reversed out). The logo should should always be blue on a light colored background.

If the logo is used in a solution piece, it can be reversed out (white) using the signature color.

Other acceptable, but not preferred, color is black.

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7 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

RESELLER LOGOSThe GCX certified reseller logo is for resellers to use in their marketing materials indicating ownership and endorsement. The GCX reseller logotype must be represented and displayed correctly. Never use the logo with out the Mounting Solutions tagline.

SIZEThe minimum size of the logo is 0.4” in height.

BOXED LOGOWhen the logo is placed on marketing materials next to the Reseller’s Company logo, the GCX reseller logo should be used in it’s “boxed” format to create separation.

POSITIONINGGCX reseller logo is prominently positioned in any corner of a page or centered at the top or bottom. The margin is 2 times the x-height to the outside edge. The logo should always be used in a horizontal format unless used as a design element.

CLEAR SPACEThe minimum clear space for the GCX logo is based on the x-height of the GCX letters. The “x” unit is equal to the x-height of the letters in GCX logotype.

X HEIGHT

.4" .4"

X HEIGHT

POSITION EXAMPLE BOTTOM RIGHT ALIGNGED

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PARTNER LOGOSCo-branded pieces may use a partner logo with the GCX logo. The partner logos should be one color and reversed out whenever possible. A single horizontal line should separate the two logos.

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9 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

WEB ADDRESSThe GCX web address should be present in all marketing materials.

It is a valuable corporate asset that must be USAGEThe preferred location of the web address is in the footer of a marketing piece. The English address should be used for global marketing. The regional addresses should be used on region specific pieces only.

STYLEThe web address should be typeset using corporate font Franklin Gothic Medium. There is no need for www. to proceed the address.

ADVERTISINGAlways use a unique marketing URL for print ads for tracking. It should be short and memoriable.

WEB LOGOThe GCX web logo is no longer used in marketing collateral because it competes with the GCX corporate logo.

gcx.com

de.gcx.com

cn.gcx.com

jp.gcx.com

fr.gcx.com

es.gcx.com

gcx.com/himss15

gcx.com/drawings

gcx.com/healthcarenews

ENGLISH ADDRESS

MARKETING URL EXAMPLES

GERMAN ADDRESS

CHINESE ADDRESS

JAPANESE ADDRESS

FRENCH ADDRESS

SPAINISH ADDRESS

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10 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

Visual IdentityThe purpose of a visual identity is to build familiarity and recognition of the brand beyond the logo. Customers will associate color palette, typography, and imagery with your brand.

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11 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

COLORColor plays a vital role in the GCX brand. Consistent use of the palette contributes to a lasting impression in a customer’s mind.

PRIMARY COLOR PALETTEWhite and Blue are the main colors used for any marketing collateral. Light blue and dark gray are supporting colors and should always play a minor role in establishing a first impression of the piece.

BRAND COLOR RATIO

GCX BLUE WHITE LIGHT BLUE DARK GRAY GRAY LIGHT GRAY SHADE GRAY

293

100 : 69 : 0 : 4

0, 88, 164

#0067b1

- - -

0 : 0 : 0 : 0

255, 255, 255

#ffffff

298

67 : 2 : 0 : 0

21, 190, 240

#67c8ef

COOL GRAY 11

44 : 34 : 22 : 77

52, 55, 65

#383838

COOL GRAY 9

30 : 22 : 17 : 57

95, 99, 105

#4f5355

COOL GRAY 7

20 : 14 : 12 : 40

135, 138, 143

#707579

COOL GRAY 1

4 : 2 : 4 : 8

223, 225, 223

#e0e2e4

PANTONE®

CMYK:

RGB:

WEB:

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COLOR - S IGNATUREColor plays a vital role in the GCX brand. Consistent use of the palette contributes to a lasting impression in a customer’s mind.

SOLUTIONS SIGNATURE COLORSWhite, Blue, and the signature color are the main colors used for any solution specific marketing. Light blue and dark gray are supporting colors and should always play a minor role in establishing a first impression of the piece.

VERTICAL SOLUTIONS HORIZONTAL SOLUTIONS

ON-SITE SERVICES ACCESSORIESOEM

SERVICESMEDICAL DEVICES

COMPUTER HARDWARE PERIOPERATIVE FETAL

MONITORING

TELEMETRY PATIENT ENGAGEMENT ENDOSCOPY PATIENT

MONITORING

293

100 : 69 : 0 : 4

0, 88, 164

#0067b1

293

100 : 69 : 0 : 4

0, 88, 164

#0067b1

2955

100 : 60 : 10 : 53

0, 54, 96

#003e69

377

50 : 1 : 100 : 20

116, 163, 20

#6e9934

158

0 : 62 : 95 : 0

245, 127, 41

#e96a24

2665

70 : 76 : 0 : 0

103, 86, 165

#6756a5

326

81 : 0 : 39 : 0

0, 181, 175

#00b5af

241

30 : 100 : 2 : 2

176, 28, 135

#932b6e

7409

0 : 31 : 100 : 0

253, 183, 20

#fdb515

7431

19 : 60 : 18 : 0

204, 126, 157

#cc7e9d

346

19 : 60 : 18 : 0

204, 126, 157

#cc7e9d

PANTONE®

CMYK:

RGB:

WEB:

PANTONE®

CMYK:

RGB:

WEB:

PANTONE®

CMYK:

RGB:

WEB:

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13 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

S IGNATURE IMAGESIn addition to color and typography, signature images works to create a lasting impression for the customer. It helps communicate the GCX offering by defining business solutions and putting GCX products in context.

GCX SOLUTIONSThe signature image and signature color should only be used when communicating the solution.

ON-SITE SERVICES PATIENT MONITORINGTELEMETRY CENTRAL STATIONS

OEM SERVICES MEDICAL DEVICES COMPUTER HARDWARE PERIOPERATIVE ENDOSCOPY

PATIENT ENGAGEMENTFETAL MONITORING

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14 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

TYPOGRAPHYConsistent typography plays a significant role in maintaining the GCX brand.

PRIMARY TYPEFACE - FRANKLIN GOTHICThe primary GCX typeface is Franklin Gothic. Franklin Gothic is used in all printed collateral, packaging, and other marketing materials. It should be used for all major headlines.

PURCHASE FONTSGCX cannot distribute the Franklin Gothic font. The font can be purchased from www.fontshop.com.

SECONDARY TYPEFACE - HELVETICA NEUEThe secondary GCX typeface, Helvetica or Helvetica Neue, is used for on-screen or electronic materials that require universal accessibility or editing or headlines when a thin typeface is needed in contrast with the primary typeface.

WEB FONT - LIBRE FRANKLINOur web font is Libre Franklin and is used only for body copy and some headlines on GCX websites. This font is available from fonts.google.com.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz01234567890=~!@#$%^&*()+[]\{}|:;’:”<>?,./

Franklin Gothic Medium

Franklin Gothic Book

Franklin Gothic Book Italic

Helvetica Neue Regular

Helvetica Neue Light

Helvetica Neue Thin

BODY TEXTDIAGRAM & CAPTIONS TEXT

ON-SCREEN TEXTLARGE HEADINGS

SUBHEADINGSDIAGRAM & CAPTIONS TEXT

LARGE SUBHEADINGS

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz01234567890=~!@#$%^&*()+[]\{}|:;’:”<>?,./

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz01234567890=~!@#$%^&*()+[]\{}|:;’:”<>?,./

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15 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

LOGOTYPES & TRADEMARKS

PRODUCT SERIESGCX has created a signature image for each solution. This helps put GCX products in context and make the solution memorable within the brand. Used with the solutions signature color.

SOLUTIONS LOCKUPFor use on solution based marketing pieces, the solutions lockup re-enforces “Mounting Solutions”.

VHMTM Series

VHCTM Series

Computer Hardware

OEM Services On-Site Services Fetal Monitoring

Medical Devices PerioperativeMOUNTING SOLUTIONS

MOUNTING SOLUTIONS MOUNTING SOLUTIONS MOUNTING SOLUTIONS

MOUNTING SOLUTIONS MOUNTING SOLUTIONS

VHRCTM Series

RC SeriesTM

M SeriesTM

E SeriesTM

VHRSTM Series

RS SeriesTM

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16 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

ICONOGRAPHYThe GCX brand uses small icons and images to create a visual hierarchy, highlight important information, or serve as a navigational element.

STYLEOne or two color, flat icons. Simple style... consistent with brand personality.

1 COLOR ICONS 2 COLOR ICONS

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17 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

Corporate TemplatesTo assist in communicating the brand through all customer touch points, the following corporate templates are available.

Page 18: BrandBook - GCX• Never use the logo without the tagline “Mounting Solutions” • Never use drop shadows under the logo. • Never apply any effects to the logo. • Never use

18 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

COLLATERAL TEMPLATES

SOLUTIONS BROCHUREIncludes range of products related to a specific target market.

PRODUCT DATASHEETTypically one page. Flexible content area.

CONFIGURATION CATALOG (ONLINE TOOL)• Automatically created on gcx.com• Ready for download• Can be paired with other collateral

CONFIGURATION SPEC SHEET (ONLINE TOOL)• Automatically created on gcx.com• Ready for download• Can be paired with other collateral

DIMENSIONAL DRAWINGSCan be paired with a datasheet.

A suite of solutions for tablet device integration.

FIXED AND VARIABLE HEIGHT SUPPORT ARMS

ARMS

If patient use of a tablet device is part of your institution’s patient experience strategy, GCX offers a suite of solutions for safe and effective tablet integration including an industry-first, medical-grade over-bed table with integrated tablet mount.

Tablet-mounting solutions for patient engagement help deliver the tools to better involve patients in their healthcare, and keep them connected with their physicians and families.

Successful integration of tablets is an important factor in the success of the patient experience program and can contribute to increased utilization by patients.

PUT INFORMATION AND CONTROL IN THE PATIENT’S HANDS.

LONG REACH PATIENT TABLET ARMS

PTA-45: 47.5" / 120.6 CMPTA-60: 62" / 157.5 CM

TABLE TOP COLOR OPTIONS

GLACIER WHITE CLOUD GREY LIGHT MAPLE

FIXED AND VARIABLE HEIGHT ROLL STANDS

ROLL STANDS

SPACE-NEUTRAL, MODULAR SOLUTIONS TO MEET A VARIETY OF TABLET CONFIGURATIONS

PATIENT ENGAGEMENT TABLE

RED OAK JAVA MAHOGANY

PRODUCT DATASHEET

FEATURES

Cable ManagementEnables easier cleaning, provides simple access for service, and creates a professional-looking installation.

• Up to eight (8) cables can be accommodated• 80 percent (approx.) of cabling is concealed• Covers can be easily removed and reinstalled

PrecisionThe arm moves smoothly into place at every point across its full range of motion for optimal positioning and viewing.

• Seamless, unibody construction• Swivel/tilt and pivot-tension adjustments and parallel

linkage for consistent viewing angle

Handle-Actuated Lock (Locking version only)For quick and safe vertical repositioning of the mounted device without interrupting workflow. The handle also facilitates one-handed positioning.

• Handle grip that initiates, and arrests, the arm’s gas spring-assisted vertical movement

Durability and CleanabilityWithstands constant use and cleaning regimens to outlast generations of devices. Easy to keep clean to fight the spread of infection.

• Medical-grade arm• Strong, seamless, chemical-resistant materials

including die-cast aluminum • Enclosed cables and pivot points

TECHNICAL SPECIFICATIONS• Vertical range: 16" / 40.6 cm total travel• Lateral range: +/- 90 degrees• Load range: 15 to 30 lb / 6.8 to 13.6 kg or 25

to 45 lb / 11.3 to 20.4 kg• Maximum weight for flat panel: 30 lb/13.6 kg• Available with 8” / 20.3 cm or 14” / 35.6 cm Extension

AVAILABLE ACCESSORIES• Cable Management Hooks• Down Post for Ancillary Devices• Module Housing Hanger• Locking and Non-locking Handles• Handle for VHM-P

Channel sold separately.

The industry’s leading adjustable mounting arm delivers unparalleled usability.

GCX quality management processes are ISO 13485 certified. GCX, PolyMount, and PolyQuip are registered trademarks, and VHRC, VHC, VHM, VHRS, PRC, M Series, and Stor-Locx are trademarks, of GCX Corporation. All

other brand names, product names, or trademarks belong to their respective holders. © Copyright 2017.

www.gcx.com

Updated 08-15-2017

VARIABLE HEIGHT ARM

VHM-P and VHM-PL with Extension

SEAMLESS, UNIBODY CONSTRUCTION

HANDLE-ACTUATED ARM LOCK

CABLE MANAGEMENT

ENCLOSED CABLES AND PIVOT POINTS

LOCKING HAND-ACTUATED HANDLE NON-LOCKING AVAILABLE

PRODUCT DIMENSIONAL DRAWINGS

Updated May 30, 2017 10:47 AM

www.gcx.com

VARIABLE HEIGHT ARM WITH LOCKING HANDLE AND REAR EXTENSIONVHM-PL with Extension

6.4" / 16.3 CM8.4" / 21.3 CM

3.8" / 9.7 CM

3.8" / 9.7 CM11.0" / 27.9 CM13.6" / 34.5 CM

5.3" / 13.5 CM 2.5" 6.3 CM

1.9" 4.8 CM

15˚TILT

FORWARD

5˚TILT

BACK

5.8" / 14.7 CM

50˚

90˚SWIVEL

90˚PIVOT180˚

PIVOT

180˚PIVOT90˚

SWIVEL90˚

PIVOT

50˚

5" / 12.7 CM

6.7" / 17 CM

1.4" / 3.6 CM8" / 14" 20.3 CM / 35.6 CM

GEHC CARESCAPE Monitor B850 F5 Bracket for PRN-50 Side by Side Application

GEHC CARESCAPE™ Monitor B850 F5 Bracket for PRN-50 Side by Side Application GEM-0013-90

GEHC CARESCAPE Monitor B850 F5 Pedestal Mount

GEHC CARESCAPE™ Monitor B850 F5 Pedestal Mount GEM-0013-40

GEHC CARESCAPE Monitor B850 F5/C1-CPU Counter Top Mount

GEHC CARESCAPE™ Monitor B850 F5/C1-CPU Horizontal Channel Mount / Counter Top Mount

GEM-0013-39

GEHC CARESCAPE Monitor B850 F5 Cable Management

GEHC CARESCAPE™ Monitor B850 F5 Cable Management GEM-0013-01

GEHC CARESCAPE Monitor B850 F5 12 x 12"/30.5 x 30.5 cm M Series Arm Cable Management

GEM-0013-02

C1 CPULighter text reflects additional configuration options

GEHC CARESCAPE B850 Base Unit/C1-CPU Flush Mount

GEHC C1 CPU Flush Mount GEM-0013-42

GE CARESCAPE Monitor B850 on VHM-P Variable Height Arm Channel Mount with Hanger and CPU

PRODUCT DETAILS

VHM-P (Non-Locking) Variable Height Arm with 8" / 20.3 cm Extension and Slide-In Mounting PlateWS-0012-23

Load Range: 15 to 30 lb / 6.8 to 13.6 kg

GEHC CARESCAPE™ Monitor B850 F5 HangerGEM-0013-96

GEHC CARESCAPE™ Monitor B850 F5 hanger9"/22.9 cm down post

GEHC C1 CPU Flush MountGEM-0013-42

GEHC Base Unit - C1 CPU Flush Mount

RECOMMENDED ACCESSORIES

19" / 48.3 cm ChannelWC-0002-05

Seismic channelIncludes mounting hardware and instructionsOSHPD Pre-Approval: WC-0002-03, -05, -07, -09, -11, and -15.

www.gcx.comGCX is an ISO 13485 registered company (TUV-USA). GCX, PolyMount, and PolyQuip are registered trademarks, and VHRC,

VHC, VHM, VHRS, PRC, M Series, and Stor-Locx are trademarks, of GCX Corporation. All other brand names, product names, or trademarks belong to their respective holders. © Copyright 2017.

Find this product at http://www.gcx.com/p/14452. Created on May 09, 2017

M SeriesTM Arms with Slide-In Mounting Plate

PRODUCT DATASHEET

Fixed-height arms offering tilt, swivel, pivot, and a variety of front-end device interfaces and back-end mounting interfaces.

• Offers a pivot point at the wall channel for lateral adjustability and swivel adjustment

• Features range of motion from flush to full extension, and cable management

• Tilt Mechanism Maximum Load: 30 lbs/13.6 kg

8" / 20.3 cm M Series Pivot Arm with Slide-In Mounting Plate WMM-0002-01• Product Weight: 3.0 lb / 1.4 kg• Total Arm Maximum Load: 60 lbs/27.2 kg• Maximum Device Weight: 30 lbs/13.6 kg

12" / 30.5 cm M Series Pivot Arm with Slide-In Mounting Plate WMM-0002-02• Product Weight: 3.3 lb / 1.5 kg• Total Arm Maximum Load: 60 lbs/27.2 kg• Maximum Device Weight: 30 lbs/13.6 kg

16" / 40.6 cm M Series Pivot Arm with Slide-In Mounting Plate WMM-0002-03• Product Weight: 3.6 lb / 1.6 kg• Total Arm Maximum Load: 50 lbs/22.7 kg• Maximum Device Weight: 30 lbs/13.6 kg

8 x 8" / 20.3 x 20.3 cm M Series Articulating Arm with Slide-In Mounting Plate WMM-0002-05• Product Weight: 4.5 lb / 2.0 kg• Total Arm Maximum Load: 30 lbs/13.6 kg

12 x 12" / 30.5 x 30.5 cm M Series Articulating Arm with Slide-In Mounting Plate WMM-0002-06• Product Weight: 4.7 lb / 2.1 kg• Total Arm Maximum Load: 30 lbs/13.6 kg

GCX quality management processes are ISO 13485:2003 certified. GCX, PolyMount, and PolyQuip are registered trademarks, and VHRC, VHC, VHM, VHRS, PRC, M Series, and Stor-Locx are trademarks, of GCX Corporation. All other brand names, product names, or

trademarks belong to their respective holders. © Copyright 2015.

www.gcx.com

Updated 09-26-2017

FIXED HEIGHT ARMS

8" / 20.3 CM PIVOT ARM

8 X 8" / 20.3 X 20.3 CM ARTICULATING ARM

12" / 30.5 CM PIVOT ARM 16" / 40.6 CM PIVOT ARM

12 X 12" / 30.5 X 30.5 CM ARTICULATING ARM

BACK-END MOUNTING INTERFACES

HORIZONTAL POSITIONED MOUNTING PLATELATERAL RANGE OF MOTION

VERTICAL POSITIONED MOUNTING PLATELATERAL RANGE OF MOTION

120°

+ .75" / 1.9 CM TO FRONT OF PLATEWHEN IN VERTICAL POSITION

2.0" / 5.1 CM

6" / 15.2 CM10" / 25.4 CM14" / 35.5 CM

2.5" / 6.4 CM

PRODUCT DIMENSIONAL DRAWINGS

Updated May 16, 2017 3:47 PM

www.gcx.com

+/- 90 DEGREES

+/- 180 DEGREES

25.6" / 65 CM CM

6" / 15.2 CM

2.4" / 6.1 CM

3.1" / 7.9 CM

2.9" / 7.4 CM

45 DEGREES

45 DEGREES20 DEGREES

20 DEGREES

+/- 90 DEGREES3.8" / 9.5 CM

VARIABLE HEIGHT ARMVHM-25

8.6" / 21.8 CM

2.3" / 5.7 CM3.8” / 9.5 CM

PRODUCT DIMENSIONAL DRAWINGS

Updated September 19, 2017 10:47 PM

www.gcx.com

VARIABLE HEIGHT ARM WITH SLIDE-IN MOUNTING PLATEVHM-PL

8.4" / 21.3 CM

6.9" / 17.5 CM

3.8" 9.7 CM

2.5" 6.3 CM

11.0" / 27.9 CM13.6" / 34.5 CM

5.3" / 13.5 CM 2.5" 6.3 CM

1.9" 4.8 CM

15˚TILT

FORWARD

5˚TILT

BACK

5.8" / 14.7 CM

50˚

90˚SWIVEL

90˚PIVOT

90˚SWIVEL

90˚PIVOT

50˚

5" / 12.7 CM

6.7" / 17 CM

6.3" / 16 CM

PRODUCT DATASHEET

GENERAL FEATURES

• Long reach allow easy patient access to tablet while in bed or sitting

• Pivot at channel plus swivel and tilt adjustments for optimizing tablet viewing angle

• Durable aluminum construction

• Available in two lengths: PTA-45: 45" / 114.3 cm, PTA-60: 60" / 152.4 cm

SPECIFICATIONS

• Rear pivot to mid-point of arm: PTA-45: 23" / 58.4 cm, PTA-60: 31" / 78.7 cm

• Mid-point to tablet mounting mid-point: PTA-45: 21" / 53.3 cm, PTA-60: 28.5" / 72.4 cm

• Tablet mounting plate (vertical span): 9" / 29.9 cm

• Maximum reach (from wall surface to tablet mounting mid-point): PTA-45: 47.5" / 120.6 cm, PTA-60: 62" / 157.5 cm

• Minimum reach: PTA-45: 18" / 45.7 cm, PTA-60: 20" / 50.8 cm

• Tablet swivel: +/- 90 degrees

• Tablet tilt: 9" / 22.9 cm arc

• Pivot (at Channel Slide): +/- 90 degrees

• Load range: PTA-45: 2.2 to 3.75 lbs / 1 to 1.7 kg, PTA-60: 2.6 to 4 lbs / 1.2 to 1.8 kg

• Device interface: 75mm VESA (through-hole)

Channel/Headwall interface sold separately. Customer is responsible for determining suitability of channel anchorage/headwall interface for the arm/application. Tablet/Enclosure shown for example only - not included.

PTA-45 and PTA-60 long-reach tablet arms for patient use to meet Patient Engagement objectives.

GCX quality management processes are ISO 13485:2003 certified. GCX, PolyMount, and PolyQuip are registered trademarks, and VHRC, VHC, VHM, VHRS, PRC, M Series, and Stor-Locx are trademarks, of GCX Corporation. All other brand names, product names, or trademarks belong to their respective holders. © Copyright 2016.

www.gcx.com

Updated 06-23-2016

Patient Tablet Arm

PTA-60: 62" / 157.5 CM

PTA-45: 47.5" / 120.6 CM

PRODUCT DATASHEET

Meet patient engagement objectives with a versatile solution that integrates technology and involves patients in their own care.

GCX quality management processes are ISO 13485-certified. GCX, PolyMount, and PolyQuip are registered trademarks, and VHRC, VHC, VHM, VHRS, PRC, M Series, and Stor-Locx are trademarks, of GCX Corporation. All

other brand names, product names, or trademarks belong to their respective holders. © Copyright 2016.

www.gcx.com

Updated 09-19-2016

Patient Engagement Table

UP / DOWN RELEASE

HANDLE USB CHARGING MODULE

(OPTIONAL)

UTILITY BIN (OPTIONAL)

GENERAL FEATURES• Low-profile, U-shaped base for bed clearance and ease of movement• Seamless, durable synthetic thermoplastic surface with recessed area to contain spills• Height adjustable via convenient, easy-to-use hand controls• Anodized aluminum construction for durability and ease of cleaning• Integrated, industry-standard GCX channel profile to facilitate IT hardware integration• Accessory track to integrate accessories (storage, USB charging module,

medical-grade power strip)• Handle for easy positioning with cradle for power cord

PACKAGE COMPONENTS• VHM-25 Variable Height Arm for tablet device with full motion adjustment

for easy positioning• Shown with optional tablet enclosure*

ACCESSORIESUtility Bin WM-0001-29 For patient or clinician storage; easily removed for cleaningMedical Grade Power Strip SR-0001-07 + RST-0007-26 Medical-grade four hospital-grade outlet power strip - 110V Only - UL1363A Approved - for OBT columnUSB Charging Modules Compatible with most tablets and mobile phones module with coil-type or straight hospital-grade cord set • OBT-0001-02 Column Mount 4-port USB Charging Module

with 5-8 ft / 1.5-2.4 m Coil-Type Hospital-Grade Extension Cord• OBT-0001-03 Column Mount 4-port USB Charging Module

with 12 ft / 3.6 m Hospital-Grade Extension Cord• USB-0001-03 Channel Mount 4-port USB Charging Module

with 5-8 ft / 1.5-2.4 m Coil-Type Hospital-Grade Extension Cord• USB-0001-04 Channel Mount 4-port USB Charging Module

with 12 ft / 3.6 m Hospital-Grade Extension CordFlip-Down Worksurface OBT-0002-27 For OBT Column Accessory Track -- 14” x 8”/35.6 x 20.3cm

TECHNICAL SPECIFICATIONS• Tabletop material: Thermofoil**• Tabletop dimensions, overall: 33 x 17” / 83.8 x 43.2 cm• Tabletop dimensions, recessed area: 29 x 16.4” / 73.7 x 41.7 cm• Height adjustment range: 17” / 43.2 cm• Tabletop height, minimum to maximum: 26.5 to 43.5” / 67.3 to 110.5 cm• Main column height: 48.25” / 122.6 cm• Base clearance height: 2” / 5.1 cm• Caster diameter: 1.4” / 3.6 cm

Five (5) year warrantyPatent Pending

* Tablet enclosure to secure and protect the tablet device - Sold separately** Table finish options available

GCX CHANNEL PROFILE

B850GCX MOUNTING SOLUTIONS

Worldwide leader in medical instrument and IT mounting solutionsGCX has more than 45 yearsʼ global experience creating fully configurable mounting solutions exclusively for the healthcare industry. GCX products are reliable, durable,

cleanable, and safe, with a modular design for easy, cost-effective upgrades and adjustable positioning for enhanced workflow and user comfort.

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19 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

EMAIL S IGNATUREThe corporate email signature is as important as any other part of the visual identity.

DESIGN & LAYOUT

HOW TO INSTALLVisit gcx.com/signature for detailed instructions on how to install and edit the email signature.

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PRESENTAT ION TEMPLATEPowerpoint presentations are critical for face-to-face meetings with prospects and communicating with key stakeholders. In this respect, they’re as important as any other marketing materials.

DESIGN & LAYOUTThe GCX Powerpoint template has generic and solutions designed slides.

All slide types are available in the POTX template.

SLIDE LIBRARYA library of pre designed slides are available to use as a starting point.

DOWNLOADThe GCX Corporate Presentation Template and Master Slide deck are avilable at \\gcx.local\shares\Sales Portal\Marketing Materials

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21 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

STAT IONARYThe main purpose of business stationery is to depict the company in a positive and professional manner and establishing trust.

PRINTTo request additional printed letterhead, envelopes, presentation folders, or business cards contact [email protected].

ELECTRONICA Microsoft Word version of GCX letterhead is available at: \\gcx.local\shares\Sales Portal\Marketing Materials

GCX Corporation3875 Cypress Drive

Petaluma, California 94954-5635An ISO 13485 Company

John M. KrugerPresident

DIRECT 707-781-1743MOBILE 415-760-9098EMAIL [email protected]

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22 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

Editorial & Legal GuidelinesAll GCX editorial content should reflect the brand’s core value proposition and thought leadership in medical manufacturing and healthcare IT hardware design.

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23 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

TRADEMARK GUIDEL INESEven though a trademark symbol is not required, always use the correct trademark symbol with your trademark. A properly used registration mark is viewed as a sign of professionalism and stability.

TRADEMARKS IN PRINTGCX® should be trademarked in the first mention in body copy. The trademark should always be superscripted. The trademark (logo) must always have a registered trademark.

TRADEMARK SYMBOLS ON THE WEBThey do not need to appear in the main title or heading of a page.They should appear in the first mention in body copy.They should be used on anything that might appear outside of the page (i.e. web banners)

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24 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

COPYRIGHT NOT ICEInclude a copyright notice and an attribution statement, which may appear in small, but still legible in print, when using any GCX trademarks in any published materials.

COPYRIGHT IN PRINTGCX is an ISO 13485:2003 and ISO 9001:2008 registered company (TUV-USA). GCX, PolyMount and PolyQuip are registered trademarks of GCX Corporation. VHRC, VHC, VHM, VHRS, PRC, M Series, and Stor-Locx are trademarks of GCX Corporation. © Copyright 2019

COPYRIGHT ON WEB© Copyright 2019

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25 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

STANDARD GCX DESCRIPT IONS25, 50, and 100 word blurbs.

25 WORDGCX Corporation – the leading provider of medical mounting solutions. We partner with you to create functional workspaces, enabling caregivers to deliver the highest quality of patient care.

50 WORDGCX Corporation – the leading provider of medical instrument and IT mounting solutions for the healthcare industry since 1971. We have a unique understanding of the interaction between medical devices, users and healthcare environments. We partner with you to create mounting products that enable caregivers to deliver the highest quality of patient care.

100 WORDGCX Corporation – the world’s leading provider of medical instrument and IT mounting solutions for the healthcare industry since 1971. We have a unique understanding of the interaction between medical devices, users, and healthcare environments. We partner with you to create mounting products that enable caregivers to deliver the highest quality of patient care.

In addition to our expertly engineered and customized products, we offer an array of internationally recognized off-the-shelf -medical equipment, customer service and support in order to provide you with the service you have come to expect – visit us today at www.gcx.com and see what GCX can do for you.

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26 GCX BRAND IDENTITY GUIDELINES | JULY 16, 2019 © 2019 GCX CORPORATION. ALL RIGHTS RESERVED.

MEDIA / PRESS

BOILERPLATE

About GCX CorporationSince 1971 GCX has provided durable instrument and IT mounting solutions for the healthcare industry through direct sales and original equipment manufacturers (OEM). Our medical-grade, ergonomically designed solutions are ISO 13485 compliant and can be customized to meet a facility’s unique equipment-access needs and encourage greater patient engagement.

TEMPLATES

AMERICAS

3875 Cypress Drive 26 Spur Drive Petaluma, California 94954 El Paso, Texas 79906 United States United States +1 800 228 2555 +1 915 881 1600 +1 707 773 1100 outside US +1 915 881 1777 fax +1 707 773 1180 fax

EMEA

Postbus 10462 5000 JL Tilburg The Netherlands +31 (0) 88 627 26 00 +31 (0) 88 627 26 09 fax

APAC

No.42, Wugong 5th Road Wugu District New Taipei City 248 Taiwan +886 2 2298 2842 +886 2 8990 3052 fax

MEDIA CONTACT Sarah Nicholas Public Relations Specialist Phone: 269-903-9167 Email: [email protected] GCX Launches Next-Generation Fetal Monitoring Workstation for Today’s Healthcare Environments The workstation combines fetal monitoring and EMR hardware to minimize tech footprint, improve workflow efficiency in patient rooms PETALUMA, CA (Nov. 16, 2017) – GCX Corp., the leading provider of medical instrument and IT mounting solutions, today launched its newest Fetal Monitoring Workstation, which combines fetal monitoring and electronic medical record (EMR) hardware in a single bedside cart. This newest generation in the GCX Modular Cart Series is designed to improve clinical workflows and integrate IT components and accessories into an efficient, safe workstation on wheels. “The initial feedback we’ve received from customers has been fantastic,” said Product Manager Colleen Scott. “We’ve heard it’s much easier to move around than wood carts – you can pull the module cart with one hand. People also seem to enjoy the lights, drawer dividers and wells to hold tokos/gels and pens. We even had some people tell us it’s ‘beautiful.’ Now how often does someone say that about a medical cart?’ The new Fetal Monitoring Workstation features a fully configurable, adjustable and ergonomic design with monitoring, displays, accessories and EMR hardware all integrated into a single module cart that supports multiple users. There’s more storage, with up to six fully extendable drawers for easier access to stowed items and additional space to store a CPU, UPS or isolation transformer. Additionally, the base comes in several prefabricated or custom finishes. Among the workstation’s benefits:

Improved accessibility: Monitoring and EMR hardware is positioned for greater mobility and easy viewing by both clinicians and patients. There’s also a versatile work surface for note-taking and charting.

Space-saving and mobile design: An integrated approach makes is easier to quickly move the workstation out of the way during emergencies.

Easy reconfiguration: Drawers, monitors, shelves and IT hardware can easily be removed or repositioned as needed.

Better cable management: Cables are arranged and concealed for greater access and safety More storage options: Wide, shallow drawers allow for ample storage space so supplies and

accessories can be quickly found or replenished. Flexible EMR hardware configurations: The cart’s flat panel and keyboard can be configured on

demand as a fully adjustable, ergonomic workstation when data entry is ongoing and then rotated to

PRINT

EMAIL

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Additional Resources

QUEST IONS?Contact marketing at [email protected]