BR AND GUIDELINE SNOVEMBER 2019

THE BR AND E XPERIENCEWHAT IS THE “BRAND EXPERIENCE?” IT’S MORE THAN YOU MAY THINK.

Any time a person interacts with CRST, in any way — from receiving a business card, to

reading a brochure, to speaking to us on the phone — they experience the CRST brand.

They come away with a gut feeling about who we are and what it is like to work with

us. That experience can appear focused and professional, or scattered and confusing.

That’s why we have put together this brand style guide — to help all of us who represent

CRST present a clear, consistent brand for our company. By using these guidelines,

you’ll help protect the integrity of our brand, make a clear distinction with our compe-

tition and help us communicate that our services are among the best available.

THE CRST INTERN ATION AL LOGO

Our logo is one of the most important tools we have to visually convey our

brand name and identity. It should be used in all communications we produce.

Our logo is our “public face” and must be used in a consistent way. Please

use the standards that follow when using it.

THE CRST INTERN ATION AL LOGO

MINIMUM SIZEWhen sizing our logo in printed materials, a general rule is to

be sure it isn’t so small that it looks too weak or so large that it

is too dominant, stealing visual power from the text or photos.

The minimum size of 1.5 inches is the smallest the logo should

be reproduced.

1.5 inches

1.5 inches.75 inches

THE CRST INTERN ATION AL LOGO

EXCLUSION AREATo ensure that the logo is not compromised, an area of clear

space has been established. No text, photography or other

imagery is to appear within this area. The minimum area of

clear space around the logo is equal to the height of the

“CRST” mark as shown below.

THE CRST INTERN ATION AL LOGO

PRIMARY LOGOFor the majority of applications, the below examples should

be used. It is preferred that the “Primary Inline” logo be used.

PRIMARY INLINE

PRIMARY SOLID

SECONDARY INLINE

SECONDARY SOLID

THE CRST INTERN ATION AL LOGO

LOGO LIBRARYFor flexibility, a library of logos have been created and are

available for download at: CRSTgoldnet

PRIMARY BLACK INLINE

PRIMARY BLACK SOLID

SECONDARY BLACK INLINE

SECONDARY BLACK SOLID

PRIMARY GOLD INLINE

PRIMARY GOLD SOLID

SECONDARY GOLD INLINE

SECONDARY GOLD SOLID

THE CRST INTERN ATION AL LOGO

DARK BACKGROUND OPTIONS For use on dark backgrounds, these variations should be used. Placing these

logos should never be used over photography and graphics.

PRIMARY GOLD + WHITE INLINE

PRIMARY GOLD + BLACK INLINE

SECONDARY GOLD INLINE

SECONDARY GOLD SOLID

PRIMARY KO + GOLD INLINE

PRIMARY KO + BLACK INLINE

SECONDARY KO INLINE

SECONDARY KO SOLID

THE CRST INTERN ATION AL LOGO

INCORRECT USAGEBelow are a few examples of how not to use the logo. Official colors

should never be changed. The position of “DELIVERING PROMISES

AND DRIVING SUCCESS” and ”THE TRANSPORTATION SOLUTION”

must never be manipulated or rearranged.

NEVER DISTORT LOGO NEVER DISTORT LOGO

NEVER CHANGE THE OFFICIAL COLORSNEVER CHANGE THE OFFICIAL COLORS

NEVER PLACE LOGO OVER PHOTOGRAPHY

THE CRST COLOR PALE T TE

COLOR USAGEBelow are the official colors to be used in all applications. In future

versions of these guidelines, we will add a secondary palette, but for

now, please use these.

BLACK

GOLD

C : 0 Y : 0 M : 0 K : 100

R : 0 G : 0 B : 0

PMS : BLACK

C : 31 Y : 35 M : 6 K : 100

R : 175 G : 152 B : 110

PMS : 872 metallic