Marketing Yourself on HAR.com, Internet Marketing and Social Media

*BRAND YOU!

* Tara Jordan- HAR Member Relations Manager

* TREC Requirements for MCE Approval:

Purpose of class:

Give REALTORS® an overview of how they can use free HAR Tools, the internet and social media to market themselves, generate exposure, leads, clients, greater listing presence, compete better in the market. Know

what resources they have available to them both through the web and through the resources afforded to them through their membership with the Houston Association of REALTORS®.

Length of Class: 3 Hours

Benefit to the REALTOR®/Member:

REALTOR®/Members that take the BRAND YOU! class will have a more in depth knowledge of the tools available to them through their membership to HAR. Additionally, the class provides a step-by-step guide and link to how

they can set up free HAR tools, use the tools, and implement them into their practice. The internet marketing portion of the class will allow the REALTOR®/Member to also have a basic knowledge of how to better market

themselves on the internet through their own website, other website, exposure and marketing their own website and e-mail address. The social media portion of BRAND YOU! is designed to give the REALTOR®/Member an

introduction to social media and how they can initially set up accounts and implement it into their real estate practice(s).

Benefit to the Consumer:

The consumer will benefit from a REALTOR®/Member taking BRAND YOU! as they will have more exposure as a seller online, through social media and free HAR tools. Additionally, the REALTOR®/Member will be able to serve

the consumer better using these additional tools and thereby passing them onto the consumer. A consumer may also be able to find and refer or use again their REALTOR® if they can find them more easily online or

perhaps the agent is now using social media channels, or they are marketing themselves to that the consumer is able to get in touch with them.

Timed Outline of Class:

1st Section: 45 Minutes- Marketing Yourself on HAR.com- w/10 Minutes Q&A-Followed by a 5 Minute Break

2nd Section:45 Minutes-Internet Marketing- w/10 Minutes Q&A- Followed by a 5 Minute Break

3rd Section: 45 Minutes- SocialMedia Marketing-w/15 Minutes Q&A

*Table of Contents:*Chapter I: Marketing Yourself on HAR.com

I. Have you set up your free HAR Web site?I. Manage your web site

II. Does your Member Web site have your photo and profile?

III. Did you know you can load a video on HAR.com promoting your services as a REALTOR®?

IV. Do you have a blog?I. Manage your blog

V. Are you displaying your rating on HAR.com?I. Manage Your Client Experience Rating

VI. Have you added the language you speak or culture you specialize in on your profile?

VII.Are you chatting online with your clients?

*Chapter II: Promoting Your ListingsI. Have you shot videos for your listings?

II. Have you set up your Social Networking Plug-in to promote your listings on social networking sites?

III. Do you include the listing distribution chart in your listing presentation?

IV. Do you know what IDX is and how you can benefit from it?

*Table of Contents:*Chapter III: Client Communications

I. Are you inviting your clients to participate in the Client Experience Rating program?

II. Are you sending the agent eNewsletter to your clients?

III. Are you sending a traffic report to your sellers?

IV. Have you used the Consumer Service Checklist?

V. Do you use the Consumer Survey for Buyers and Sellers?

*Chapter IV: Lead ChecklistI. Have you verified the e-mail where HAR is sending your leads?

II. Do you log in to the Members Only Portal to check your leads daily?

III. Have you enabled the LeadConnect feature?

IV. Have you verified the number where HAR is sending your leads?

V. Are you using the 713- REALTOR property Hotline?

VI. Do you know what the HAR Lead Generation System is and how consumers send leads to you?

*Table of Contents (2):

*Chapter V: Tools You Must KnowI. Do you know what My Home Finder is?

II. Do you know what My Neighborhood is?

III. Do you know what the Home Value tool is?

IV. Do you know what HAR blogs are?

V. Have you visited the HAR Blogosphere?

VI. Do you know how to use social media to make you money?

*New Members Only Portal- Dashboard

* Marketing Yourself on HAR.comI. Have

you set up your free HAR Web site?

*i.Manage Your Website

* II. Does your Member Web site have your photo and profile?

* III. Did you know you can load a video on HAR.com promoting your services as a REALTOR®?

*IV. Do you have a blog?

*IV. Manage your blog?

*IV. Are you displaying your rating on HAR.com?

*I. Manage Your Client Experience Rating

*Have you added the language you speak or culture you specialize in on your profile?

*Are you chatting online with your clients?

* Chapter II: Promoting Your ListingsHave you shot videos for your listings?

*Have you set up your Social Networking Plug-in to promote your listings on social networking sites?

*Do you include the listing distribution chart in your listing presentation?

*Do you know what IDX is and how you can benefit from it?

*Chapter III: Client

Communications

Are you inviting your clients to participate in the Client Experience Rating program?

* Are you sending the agent eNewsletter to your clients?

* Are you sending the agent eNewsletter to your clients?

*Are you sending a traffic report to your sellers?

*Have you used the Consumer Service Checklist?

*Chapter IV: Lead ChecklistHave you verified the e-mail where HAR is sending your leads?

*Do you log in to the Members Only Portal to check your leads daily?

* Have you enabled the LeadConnect feature?

* Have you enabled the LeadConnect feature?

Have you verified the number where HAR is sending your leads?

*Are you using the 713- REALTOR property Hotline?

*Do you know what the HAR Lead Generation System is and how consumers send leads to you?

*Chapter V: Tools You Must Know

Do you know what My Home Finder is?

* Do you know what My Neighborhood is?

* Do you know what the Home Value tool is?

* Do you know what HAR blogs are?

* Have you visited the HAR Blogosphere?

*Do you know how to use social media to make you money?

*Internet Marketing:

The current 2010 NAR Homebuyers Guide to Buyers and Sellers tells us that over 70% of consumers are shopping for property online. That said, you should make sure that you have internet presence. We will additionally incorporate some social media strategies and “must-do’s,” but there are other ways that you can generate internet presence and also BRAND YOU! How many of you have:

* Your own website?Whether you are using your free HAR website, or your broker

provides you a website, or you create another outside website...make sure you have your own website. As part of your

free HAR tools through your membership through HAR, you a free website that is easy to put together and includes templates and the ability to upload pictures, video, etc. Additionally, if you

have a non-HAR website, you have many tools and widgets available through HAR to add to your website. These steps are

included in this manual under “marketing yourself on HAR.com.

*Website Marketing through your own

domain name

* Your own website address? Where you are branding yourself?

*Do not market the association website as your main website. You can use the association site as your main site, just don’t market it. Instead, market yourself. Here is what I mean, I have a site through HAR.com: www.har.com/tarajordantallon. Instead of marketing this, I purchased www.taratallon.com and I have my site point to my HAR site. This way, I can market Tara Tallon.

* Purchase a marketable domain through a domain registry and forward that domain to the association site. Some domain registries are: www.GoDaddy.com, www.mydomain.com, www.internetcrusade.com, www.register.com, or www.networksolutions.com.

*Your own personalized e-mail address?

*The ability for your buyers to search from your website?

*Video?

*A blog?

*eNewsletter?

*Links and badges from your website to other sites, such as your social media sites.

*Are you doing this???

*Social Media To-Do List:

*Recently, a member walked into HAR with a brand new iPad and asked me, “can you please help me to practice real estate using this? How can I use my new iPad to improve my business and impress my clients? And, my goal is going to be for my clients to use my iPad while I’m with them showing property.” After sharing with him a few ideas and tips, I decided to write this article. I have found that many REALTORS® are interested in Social Media and technology and believe it can help them in their business, but don’t know exactly how, why or how to get started. Additionally, there seems to be a broad spectrum of knowledge about Social Media ranging from REALTORS® that may or may not have a Facebook page to expert bloggers. Wherever you are in the spectrum, there are always new ways to improve your real estate practice using Social Media.

* Facebook- www.facebook.com. Yf you don’t already have an account, set one up. You can very easily and very inexpensively reconnect with your sphere of influence and others as well. Remember: you can set your preferences and privacy settings so that only certain groups can see your posts, pictures, or information. If you already are already using Facebook, create a Facebook Fan page for business. http://www.facebook.com/pages/create.php. This will allow you to market properties through posting listing, sharing photos and videos, announcing open houses, and perhaps markets and articles. Be sure to also build Facebook into the marketing plan for your listings. Generally speaking, the more exposure they believe to be getting, the better and it shows you are use multiple outlets and are technology savvy.

*Did you know? There are more than 500 Billion active users on Facebook and more than 50% log on every day.

*Twitter-www.twitter.com. Set-up a Twitter account if you don’t already have one and use it to engage people, drive consumers to your website, market listings and create brand recognition just to name a few. Did you know?

Twitter's search engine receives

around 600 million search

queries per day.

*LinkedIn- www.linkedin.com. Make sure that you have set up a LinkedIn account. If you have an existing LinkedIn account, make sure that all of the information is updated and accurate to date. There are far too many inaccurate profiles on LinkedIn. Consider the following scenario: After meeting with new potential clients, they check your profile on LinkedIn only to find out that you are not with the same company or perhaps you are newer to the business and still show in the market for employment or working at your last job.

Marketing Yourself on HAR.com, Internet Marketing and Social Media

*BRAND YOU!

* Tara Jordan- HAR Member Relations Manager