World Cup Race Week December 5 – 7, 2014

Long considered one of the world’s top

destination resorts, Beaver Creek, Vail’s sister resort, is host to the only

men’s World Cup ski race in the

United States. The Birds of Prey

course has long been deemed one of the

most challenging on the circuit .

3 days of competition and

surrounding festivities bring the

Vail Valley to life as fans from

around the world descend on Beaver Creek

for this annual event..

Top tier brands successfully showcase products and

services to this worldwide audience of ski racing

and outdoor lifestyle enthusiasts. We look

forward to helping your brand connect with this audience.

“The Birds of Prey World Cup is an amazing place to showcase our brand. The festival atmosphere is contagious and the crowds,

enthusiastic. We wouldn’t miss this outdoor celebration.”

-Todd Kennedy, KORBEL California Champagne

BY THE NUMBERS Spectators over 3 days: 22,000

Average Household Income: $175,000

Median Age: 35

Nations Represented: 19

International TV Viewers: 193 Million

1 Hour live coverage on NBC

2 Hours live coverage on NBC Sports Network

3 Hours of re-broadcasts on NBC Sports Network

Only men’s World Cup event in the United States

OUR AUDIENCE

Occupation:

Marketing Executives

Sales, Finance, Retail & Banking Executives

Ski & Snowboard Professionals

Retired or Self Employed

SCH

EDU

LE

Friday, December 5 Men’s Downhill

11am

Saturday, December 6 Men’s Super G

10:45am

Sunday, December 7 Men’s Giant Slalom 9:45am & 12:45pm

Birds of Prey World Cup 2014

Thursday, December 4 Welcome Party

7pm

Saturday, December 6 Public Bib Presentation & Party

6:30pm

TELEVISION COVERAGE

NBC – 1 hour Live Broadcast NBC Sports Network –

2 hours Live Broadcast NBC Sports Network –

3 hours Re-Broadcast Eurosport –

Live Broadcasts to 59 European Countries

Domestic Television Viewers –

5.8 million

International TV Viewers – 187 million

THE

STA

RS

Ted Ligety, USA World Cup Champion & Olympic Gold Medalist Media Powerhouse

Bode Miller, USA Most successful American ski racer in history Media Driver

BRAND ACTIVATION

BRAND ACTIVATION

VIP EXPERIENCE

The exclusive VIP hospitality area at Birds of Prey offers an

unparalleled race experience for 3,500 fans over three days.

The VIP tent offers live-streaming , a gourmet buffet and

complimentary beverage service.

VIP EXPERIENCE

COMPETITION INVENTORY (In TV View)

On-course Banners

Start House Placards

A-Net (Safety Fencing Along Course)

Stadium Branding (Bleachers)

Finish Corral Banners

Platinum Circle (Top 8” of Finish Corral)

Branded Inflatables

All sponsor packages are custom tailored to meet the

specific needs and budgets of partners.

SPONSOR BRANDING

NON-COMPETITION INVENTORY (Out of TV View)

Sponsor Village (10’x10’ branded expo tents)

Advertising on Race Shuttles (busses)

Branding/Exposure in Private VIP Hospitality Tent & VIP Area

Non-Competition Banners (Pedestrian walkways, backside of media fencing, backside of stadium, concessions area.)

All sponsor packages are custom tailored to meet

the specific needs and budgets of partners.

SPONSOR BRANDING

For a customized marketing and/or hospitality proposal, please contact:

Dave Dressman

Sponsorship Director Vail Valley Foundation

619.764.0940 ddressman@vvf.org