Bootcamp Session 1
33
Presented by Debra Askanase, Community Organizer 2.0 FirstGiving Fundraising Bootcamp: Week 1
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Transcript of Bootcamp Session 1
Presented by Debra Askanase, Community Organizer 2.0
FirstGiving Fundraising Bootcamp:Week 1
How this webinar works
• A link to the slides and a recording will be sent after the webinar
• If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen
• Use the hashtag #fgwebinars to tweet about this webinar
FirstGiving: Online Fundraising Solutions
Personal Support for your nonprofit, donors, and fundraisersEasy, tested, and secure transaction processes for the donor
Peer-to-Peer Fundraising Pagesand Event Registrations Online Direct Donations
About the Presenter
Debra Askanase, @askdebraDigital Engagement StrategistCommunity Organizer 2.0http://[email protected]
Let’s get this bootcamp startedFundraising bootcamp: what’s it all about
- Four weeks of discussion, learning, and testing:- The donate now button- The fundraising landing page- Driving donors to the website- The plan for Giving Tuesday!
Plus…Answering your questionsPeer-supported Facebook Group: https://www.facebook.com/groups/337397103024397/Follow-up videos and content
Online Fundraising for Nonprofits: Facebook Group
Join the group!https://www.facebook.com/groups/337397103024397/
Purpose: discuss your challenges, share successes, ask questions online fundraising
8 questions about online fundraising practices223 respondentsMost definitive response: Yes, we have a donation button (88%)Most unknown response: I don’t know if we’ve tested the website button (29%)
Online Fundraising survey
Examples and ideas
Website Button Optimization
Survey: Donation button yes/no
Traditional “Donate Now”
Can you spot the pitfalls?
Survey: online donation mix
Survey: Tested & configured donation button
If yes, for what?
19/62 mentioned what they test it for- 9… “to see if it works”- 4… positioning, color, size, language and/or
utility- 6… complaints about the limitations of the
button customization
Survey: Number of clicks to donation button
Six ways to make your donate button rise to the top
• Color is crucial: 30% greater conversion with red than grey (Network for Good). Use color contrast.
• 2-second test: can visitors find it in 2 seconds?• Creative verbiage: go beyond “Donate Now”
with specific asks• Incorporate an image with the button• Test website positioning and button size• Is the button placed in a “distinguished area?”
What is Giving Tuesday and what is FirstGiving doing for it?How should we effectively drive donors to the website to donate?How do you optimize the donate button, page, and giving levels?How many times should you ask for donations?Is there a way to donate through Facebook?What is the best way to drive donors to make donations?
Most common questions from YOU
Facebook donation button: creates code and installs
GivingTuesday.org
Decide what you’ll do, and sign up to be a partner organization
FirstGiving is giving, too
If you fundraising through FirstGiving, we’re waiving our 5% fee on November 27th.
We’ll also have a Facebook cover photo for you to download and use on your nonprofit Facebook Page.
What will you do for #GivingTuesday?
• Donor matching gift• Encourage story sharing from cause
supporters• Who’s the most generous
city/chapter/fundraiser with largest single donation?
• Kick off your annual fundraiser• Partner with a company for shared cause
marketing and/or company donations
1. Decide on a Giving Tuesday campaign2. Install a donation button (if you don’t have one), and/or
optimize your donation button (if you have one)3. Post your biggest challenge within the Facebook group4. Answer someone else’s question within the Facebook group
Bootcamp Challenge!
How do you optimize the landing page, and giving levels?What types of giving levels, and types of giving options?How many times should you ask for donations?Follow-up from Facebook group conversationsCheck-in on meeting your bootcamp challenge
Next week: Optimizing Donation
Pages, and…
Facebook: facebook.com/firstgiving
Twitter: @FirstGiving
Online Fundraising blog: http://blog.firstgiving.com
Online Fundraising for Nonprofits Facebook Group:https://www.facebook.com/groups/337397103024397/
Connect with us through our social communities!
Interested in learning more about FirstGiving?
Contact: Chris Collins (Eastern Territory)Email: [email protected]
Telephone: 617-542-0010 x. 4
Contact: Laura Reino (Western Territory)Email: [email protected]
Telephone: 505-508-5635
Thank you!
