BOOMERS, MEDIA MOMS, AND POLARIZED CONSUMERS
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BOOMERS, MEDIA MOMS, AND POLARIZED CONSUMERS. BABY BOOMERS THE MOST VALUABLE GENERATION. #C360. BABY BOOMER GENERATION. 1946–1964. 80 MILLION. #C360. BIG & GETTING BIGGER. 100M. TODAY:. 50+. 50+ 18-49. +34% +12%. 20 years:. #C360. THE BOOMER WAVE. #C360. IN 5 YEARS…. - PowerPoint PPT Presentation
Transcript of BOOMERS, MEDIA MOMS, AND POLARIZED CONSUMERS
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BOOMERS, MEDIA MOMS, AND POLARIZED CONSUMERS#
BABY BOOMERSTHE MOST VALUABLE GENERATION#C360#
BABY BOOMER GENERATION
80MILLION19461964#C360#3
BIG & GETTING BIGGER
50+100MTODAY:20 years:50+18-49+34%+12%#C360#4
THE BOOMER WAVE
#C360#5
IN 5 YEARS
$15T
