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BOOMERS, MEDIA MOMS, AND POLARIZED CONSUMERS#

BABY BOOMERSTHE MOST VALUABLE GENERATION#C360#

BABY BOOMER GENERATION

80MILLION19461964#C360#3

BIG & GETTING BIGGER

50+100MTODAY:20 years:50+18-49+34%+12%#C360#4

THE BOOMER WAVE

#C360#5

IN 5 YEARS

$15T