Bombard Them & They Will Come A multi-pronged approach to information literacy

Bombard Them & They Will ComeA multi-pronged approach to information literacy

Lee PasackowLoex 2010May 1, 2010

Creating Bridges to K nowledgeGoizueta Business LibraryGoizueta Business Library

Agenda• Intro to Emory• Evolution of the multi-pronged approach• Keys to success & challenges• Q&A


Emory University• Private university, 13K FTE• 5 business librarians * 1500 business

students * 4 programs• Librarians liaison with student

communities & academic areas• Undergraduate ranked #7 – BusinessWeek


Determine nature of information needed

Access information efficiently

Apply information to a specific issue

Evaluate information critically

Information Competency


Business Essentials• Series of classes to sharpen BBA

research skills• Motivation: Complete group projects

efficiently• Certification looks good on resume• Class credit increased attendance


6:60- 6 databases in 60 minutes Monday, Jan. 25

Bloomberg – service for investment professionals Tuesday, Feb. 2

Competitive Intelligence Tuesday, Feb. 9

Factiva – the Business Google Thursday, Feb. 11

Wall St. Analysis – SEC Filings Tuesday, Feb. 16

Marketing: Locate Your Target Market Thursday, Feb. 18

SimplyMap – create thematic maps using business & marketing data

Monday, Feb. 22

Market Your Product Internationally Friday, Feb. 26

Business Source Complete- precision article searching

Tuesday, March 16

Turbo Charge Your Career Research Thursday, March 18

Wall St. Analyst Reports & more Friday, March 19

Advanced Google Saturday, March 27


Student Quote“I had to go to 3 to get extra credit, but I

ended up going to 5…they are really good classes…not a waste of time”


Keys to Success• Reinvent content• Extensive marketing• Dedicated instructors• Continuous evaluation

Challenges• Assessment to measure

student progress• Perfecting teaching skills• Integration into curriculum• Engaging more students

Business Essentials





Business Essentials


Feedback Form


Feedback tied to Learning Outcome

• Interpret this search statement - what does it mean in plain English? (fedex and ups) and (atleast3 compet* or atleast3 rival*) and wc>500





Business Essentials


“We must focus on the student as a whole individual. This requires time and energy focused on addressing their needs beyond the time we see them during instruction sessions.”

Mary Francis, Dakota State University

Fulfillment of a higher order: Placing information literacy within Maslow’s hierarchy of needs. C&RL News, (2010, March).


Faculty

Business Essentials

Club Activities

Candy Bowl


Bombarding Them

Dunk Tank for Fundraiser Sponsor Jeopardy Case Competitions


Jeopardy


Case Competitions


Interactive Exercise• Delta is contemplating partnering with

Starbucks to sell special blend coffees on U.S. flights

• What kinds of information would you need to determine the profitability of this venture?

• Where would you find the information?


“The single most effective way to increase library use is for faculty to create assignments that require thoughtful use of library resources.”

Patricia Senn Breivik, Dean San Jose State University

(2005, March /April) 21st Century Learning and Information Literacy, Change


Assignment

In-class presentatio

n

Engage throughout semester

Grading

Feedback

Faculty Collaboration


Part of the Team

Before• Edit project

guidelines• Survey level of

research skills• Database tutorial

podcast

During• In-class session• Consultations• Train Teaching

Assistants• Grade first

deliverable

After• Observe

presentations• Research

Reflection


Research Reflection

“ …it takes time & willingness to learn to become good business researchers. Our previous research skills needed much improvement. However through this project, we were able to become better business researchers through asking questions, attending business research workshops, and practicing what we learned in the project. “ BBA08


Turkey


Challenges• Changing nature of the classroom due to

new technologies• Research component not integrated into

core classes• Recognition by faculty and administration

that Information Competency is an essential skill


Conclusion“Effective influencers drive change by

relying on several different sources of influence strategies at the same time.”

Joseph Grenny, et al

How to Have Influence. MIT Sloan Management Review, Fall 2008

Bombard Them & They Will Come A multi-pronged approach to information literacy

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