2-PRONGED APPROACH
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Transcript of 2-PRONGED APPROACH
2-PRONGED APPROACH:
• ONLINE MARKETING
• RECRUITING
Christians
Leads (Aspiring Missionaries)
Starts
Completes
Accepted
Arrival
BGU’S SECRET SAUCE TO ONLINE MARKETING
=
VALUE PROPOSITION
VALUE PROPOSITION
=
APPEAL + EXCLUSIVITY + CLARITY + CREDIBILITY
ONLINE MARKETING IS FOCUSED ON:
• TRAFFIC GENERATION
• LEAD GENERATION
• AUTOMATION & DIGITAL TOOLS
TRAFFIC GENERATION
Paid Ads
•Facebook Ads
•Instagram Ads
•Instagram Story Ads
•Pinterest Ads
•Google Ads
Content Marketing
Significant Google Rankings
Digital PR
Specific Content for Every
Stage of the Funnel
LEAD GENERATION
Direct Lead Capturing
Content Based
Lead Capturing
Content Based
Lead Capturing
AUTOMATION & DIGITAL TOOLS
1. Emails
2. Text Message
3. Direct Mail
4. Phone Calls
5. Google Display Ad Retargeting
6. Facebook/Instagram Ad Retargeting
7. YouTube Ad Retargeting
The Lead Gauntlet
Application Process
Direct Mail
RECRUITING
DATA DRIVEN
• BUSINESS RESULTS
• SALES OBJECTIVES
DATA DRIVEN
DATA DRIVEN
• BUSINESS RESULTS
• SALES OBJECTIVES
• SALES ACTIVITIES
CHALLENGER SALES MINDSET
• TEACH CUSTOMERS SOMETHING NEW AND VALUABLE
ABOUT HOW TO FULFILL THEIR CALLING.
• TAILOR THE VISION CASTING TO RESONATE WITH THE
DECISION-MAKERS BIGGEST NEEDS.
CHALLENGER SALES MINDSET
• TAKE CONTROL OF THE DISCUSSIONS AROUND:
• PRICING
• CUSTOMERS THINKING
• THE DECISION CYCLE
DECISION ROAD MAP
Initial Interest Vision CastingFork the Road
Yes No
Own the Vision Handling ObjectionsNext Steps Not a Good Fit
TEAM DEVELOPMENT:
5 DYSFUNCTIONS OF
A TEAM
