4-Pronged Strategy to Scarcity

Ali Anani, PhD

Ali Anani, PhD

Scarcity is problematic for businesses

Scarcity of talents

Scarcity of loyal and profitable customers---and the trend is growing

Scarcity of talents and purposefully-daring disrupting minds

Fast disruptive technologies and rapidly changing business environments

Desert plants serve as good metaphor for businesses thirsty for success in the heated sun of competition…

And the sinking sand below their feet

Desert plants use 4p-ronged approach realizing water is their critical survival factor

Desert Plants

Strategy

Collect Water

Conserve collected

water

Structure adaptatio

n

Behavior adaptatio

n

The four strategy approaches work together and not in isolation- they integrate and harmonize to reduce the problem of water scarcity

Desert Plants

Strategy

Collect Water

Conserve collected

water

Structure adaptation

Behavior adaptation

Collect Water

Desert plants collect water through their massive roots whether in shallow or deep depths

Desert plants replaced leaves with thorns or spines to reduce water evaporation

Conserve collected

water

Structure adaptationTaking the

shape of a ball allows collected water to flow down near the roots to be collected by them

Behavior adaptation

Plants may go dormant for long periods underground to conserve water. They only become active once their roots senses the rainfall

Businesses may consider using a 4-pronged strategies in emulation of plants.