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BAYERISCHE MOTOREN

WERKE COMPANY OFIDEAS

PRESENTE

D

BY

RAJAGOPAL

M

DINESH B

KRITHIKA V

BARGHAVIT

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INTRODUCTION

COMPANY OF IDEAS The newpromotional

campaign.

Targeting e!on" the Y#ppie$.

Attracting the Creati%e Cla$$.

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BMW LOGO

&o#n"el.

Pa$t Sentiment ' Aircra(t man#(act#ring.

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HISTORY OF BMW

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)*+

)

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VISION OF BMW

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THE ULTIMATE DRIVING

MACHINE ,hat come$ to !o#r min" when !o# thin- ao#t

M, /

0o! in Dri%ing. 1Fre#"e am Fahren2

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BMW PRODUCT LINE

Co#pe$.

Con%ertile$.

Se"an$.

Sport$ ,agon.

Sport Acti%it! 3ehicle.

&oa"$ter.

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COUPES

4*5)6)

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CONVERTIBLES

775)6+

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SEDANS

77589

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SPORTS WAGON

79599

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SPORT ACTIVITY VEHICLE

975*9

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ROADSTER

:959)

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MARKET SEGMENTATION

Segmentation o( M,. A#tomoile$.

i-e$.

Finance.

A#to !-e$ ;nance

6 gloal pre$ence

Strong ran" pre$ence

e#$Strength$> $trong a"%erti$ement$

DiHerent target gro#p ' 795 :6 !ear$

A#"i

Strength$> $trong online promotionInno%ati%e p#licit! 5 conte$t$

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BMW IN INDIA

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CONCLUSION

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