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BAYERISCHE MOTOREN
WERKE COMPANY OFIDEAS
PRESENTE
D
BY
RAJAGOPAL
M
DINESH B
KRITHIKA V
BARGHAVIT
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INTRODUCTION
COMPANY OF IDEAS The newpromotional
campaign.
Targeting e!on" the Y#ppie$.
Attracting the Creati%e Cla$$.
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BMW LOGO
&o#n"el.
Pa$t Sentiment ' Aircra(t man#(act#ring.
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HISTORY OF BMW
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)*+
)
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VISION OF BMW
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THE ULTIMATE DRIVING
MACHINE ,hat come$ to !o#r min" when !o# thin- ao#t
M, /
0o! in Dri%ing. 1Fre#"e am Fahren2
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BMW PRODUCT LINE
Co#pe$.
Con%ertile$.
Se"an$.
Sport$ ,agon.
Sport Acti%it! 3ehicle.
&oa"$ter.
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COUPES
4*5)6)
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CONVERTIBLES
775)6+
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SEDANS
77589
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SPORTS WAGON
79599
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SPORT ACTIVITY VEHICLE
975*9
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ROADSTER
:959)
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MARKET SEGMENTATION
Segmentation o( M,. A#tomoile$.
i-e$.
Finance.
A#to !-e$ ;nance
6 gloal pre$ence
Strong ran" pre$ence
e#$Strength$> $trong a"%erti$ement$
DiHerent target gro#p ' 795 :6 !ear$
A#"i
Strength$> $trong online promotionInno%ati%e p#licit! 5 conte$t$
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BMW IN INDIA
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CONCLUSION
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