MARKET DRIVER

A Macho Tagline

Only Performance

Only Luxury

Blended both Luxury & Performance Hence able to take on US Market.

BMW’s growth exploded when it successfully targeted specific market segment.

MARKET SEGMENTATION :

How does BMW segment its consumers?

Professionals and Baby boomers

Upper Liberals

BMW X Series

BMW Z Series for Post Moderns

BMW 7 Series for Upper Conservatives

A car that spoke of their success.A brand that stood for prestige & achievement.

Jaguar trolled !

Mercedes Trolled !

• BMW Group• The Tagline• Invading US Market• Brand Ambassadors• Market segmentation• BMW target consumers• Taking on competitors

CREATED by Sumedh Choudhari, Nirma University, Ahmedabad during marketing internship under Prof. Sameer Mathur, IIM Lucknow.