Blogs Are EvolvingAre You Positioned to Get Your Best Blog Results?

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2009 State of the Blogosphere

Blogging Demographics:• 2/3 are Male• 60% are 18-44 • 75% have college degrees• One in three has annual income of $75K+• One in four has annual income of $100K+• 86% of bloggers have been blogging for more

than one year

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2009 State of the Blogosphere

Blogging for Brands:• 70% of bloggers talk about brands on their blogs

• 46% post blogs about brands they love (or hate)

• 38% post brand or product reviews

• 56% of corporate bloggers say their blog has helped their company establish an industry-leader role

• 58% say their company is better known because of their corporate blog

Source: http://thefuturebuzz.com/2009/12/10/blogging-stats-facts-data/

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Videos, photos, charts, polls and more make a standard blog much more interesting and interactive.

Great Content & Text Aren’t Enough Anymore

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Bring Brand Personality to Your Blog Design

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An interesting blog design will attract readers and keep them

coming back for more…

Creative Headlines Grab Attention

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Where Does Blogging Fit into Your Social Media

Plan?

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Social Media Flowchart

Source: http://www.bydatabedriven.com/social-media-flow-chart-blog-vs-facebook-vs-twitter/

Pass on It

Try to post content at least 2-3 times per week

Create content worth reading & linking to

Include photos & embedded videos to make blog posts more interesting

Encourage social bookmarking & sharing

Always use a CTA at the end of the post

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Blog Recommended Best Practices

Submit url to blog & RSS directories

Cross-promote your blog on all other social channels, email signatures, press releases & collateral

Conduct backlink analysis on competing blogs

Create interesting & interactive campaigns to encourage guest blog posts, photos & videos

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Blog Recommended Best Practices

To Evaluate Your Strategic Next-Steps for

Effective Blogging -

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