Blogs are likePreventive Maintenance

Stuart Smith, MBA, MSEAT

WHY IS BLOGGING THE PREVENTIVE MAINTENANCE OF MARKETING?

Your [insert word] is a SHARK

YOU NEED CONSISTENCY AND A SCHEDULE

WHAT IS A BLOG?

COMPANYA Permanent Display of Your

PRODUCTA Permanent Display of Your

KNOWLEDGEA Permanent Display of Your

EXPERTISEA Permanent Display of Your

WHICH IS THE MOST IMPORTANT TO YOU?

A)CompanyB)ProductC)Knowledge D)Expertise

WHICH IS THE MOST IMPORTANT TO YOU?

A)CompanyB)ProductC)Knowledge D)Expertise

WHICH IS THE MOST IMPORTANT TO YOUR CUSTOMER?

A)CompanyB)ProductC)Knowledge D)Expertise

WHICH IS THE MOST IMPORTANT TO YOUR CUSTOMER?

A)CompanyB)ProductC)Knowledge D)Expertise

WHY BLOG?

ESTABLISH A WEB PRESENCEWhy Blog?

NAME RECOGNITIONWhy Blog?

SUBJECT AUTHORITYWhy Blog?

INEXPENSIVE COMPARED TO OTHER MEDIA

Why Blog?

WORLDWIDE REACHWhy Blog?

WHAT MAKES A GOOD BLOG?

QUALITY CONTENTWhat makes a good blog?

LINKSWhat makes a good blog?

KEYWORDSWhat makes a good blog?

CALL TO ACTIONWhat makes a good blog?

SEO BASICSWhat makes a good blog?

WHAT IS QUALITY CONTENT?

INFORMATIVEQuality Content

READABLEQuality Content

RARELY MENTIONS PRODUCT OR COMPANY NAME

Quality Content

INTEREST CAPTURING TITLE AND HEADLINES

Quality Content

HAS PICTURES OR VIDEOSQuality Content

MAKES PEOPLE WANT TO RESPOND OR KNOW MORE

Quality Content

WHY ARE LINKS IMPORTANT?

LINKS TELL THE SEARCH ENGINES WHAT IS IMPORTANT ABOUT YOUR WEBPAGE

Links

LINKS POINT READERS TO IMPORTANT PAGES AND INFORMATION

Links

1 LINK PER 150-200 WORDSLinks

LINK TO WEB PAGES, OTHER BLOGS, REFERENCES

Links

LINKS NEED TO BE CODED (HTML) CORRECTLY

Links

FIND OUT MORE AT HTTP://WWW.MINTEK.COM/

Bad

LEARN MORE ABOUT BETTER ASSET MAINTENANCE

Good

KEYWORDS

WORDS OR SHORT PHRASESKeywords

USE KEYWORDS IN TITLES, HEADINGS LINKS AND BODY

Keywords

CALL TO ACTION

DESIGNED TO STIMULATE A RESPONSE

Call to Action

PLACE TOWARD THE END OF A BLOG

Call to Action

SEO BASICS

SUBJECT MATTER IS ONLY HALF A BLOG

SEO Basics

HTML CODING IS THE OTHER HALFSEO Basics

GOOD/CLEAN CODING CAN ADD 1-2 HOURS TO EACH BLOG

SEO Basics

PROPER CODING IS NEEDED FOR MANY ITEMSSEO Basics

PICTURES – “ALT TAGS”SEO Basics

QUOTES – BLOCKQUOTE AND SOURCE HTMLSEO Basics

LINKSSEO Basics

HEADINGS – H1,H2,H3 TAGSSEO Basics

ABBREVIATIONSSEO Basics

GETTING READ

CONSISTENCYGetting Read

TIME Getting Read

USE SOCIAL MEDIAGetting Read

RSS FEEDSGetting Read

GUEST BLOGGINGGetting Read

EXAMPLES OF A GOOD BLOG

COPYBLOGGERHUBSPOT

Examples of a good blog

ENTERPRISE ASSET MANAGEMENT 101THE ENTREPRENEUR’S ADVISOR

Examples of a good blog

BLOGGING PLATFORMS

WO

RDPR

ESS

HU

BSPO

T

THERE IS NO EASY BUTTON

Questions