Congress of Minnesota ResortsMinnesota Resorts

To Blog or Not to Blog

StoryTeller Media + CommunicationsMedia + Communications

• Founded in 2005.

• Public relations and Inbound Marketing.

• Background in television news.

• Specialize video and written content creation.

Explore Minnesota Golf AllianceExecutive Director

Why Blog?• Improves organic search to your website.

• Positions you as an industry expert.

• Opens your resort to those who are searching for more information about your market or property.

• It’s interactive!

What is a Blog?

A web site on which an individual or group of users record opinions, information, etc. on a regular basis.

What’s a good blog?• Helpful

• Informative

• Useful

• Entertaining

• Engaging

Do’s and Don’ts• Do:

• Blog frequently

• Don’t:

• Start your blog and post “every once in a while”

Do’s and Don’ts

• Do:

• Be strategic with content

• Don’t:

• Blog based upon random thoughts

Do’s and Don’ts

• Do:

• Create a blog calendar

• Don’t:

• Impulsively come up with topics

Do’s and Don’ts• Do:

• Create personas and write to them

• Don’t:

• Write the things that YOU want to write

Do’s and Don’ts

• Do:

• Use keywords

• Don’t:

• Be cute

Do’s and Don’ts

• Do:

• Use hyperlinks to resources

• Don’t:

• Be afraid of “losing” the reader

Do’s and Don’ts

• Do:

• Allow comments

• Don’t:

• Be afraid of bad things people say

Blogging To-Do’s• Create personas

• Develop a blog calendar

• Use keywords

• Be helpful

• Blog frequently

• Keep your blog on your site

Which Platform?

Now What?

Inbound Marketing

Your Blog

Calls-to-Action

Inbound Marketing

• Attract

• Convert

• Analyze

Inbound Marketing

• Capture contact information.

• Engage with your readers through lead nurturing.

• Provide additional, useful information.