THE BUSINESS OF LEISURE AND ENTERTAINMENT

CORPORATE INTRODUCTION

JANUARY 2017

Bay Laurel Advisors

“The Journey is the Destination!

“Fun is about as good a habit as there is”

~ Musician Jimmy Buffet

~ Photojournalist Dan Eldon

bay laurel ADVISORS

About Bay Laurel Advisors

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Founded in 2009, Bay Laurel Advisors offers a wide range of high level consultation services to project developers for leisure and entertainment real estate projects.

For long term sustained success, an LBE project should be a well crafted blend of business plan and creative vision.

Bay Laurel works with each of its clients to develop a strategic project approach to achieve a unique overall creative direction that is rooted in strong business principles and will lead to a realistic return on investment.

The Bay Laurel Advisors Difference

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Bay Laurel approaches each Client as a completely new opportunity, and provides critical thinking to the development as a whole, to achieve maximum, long-term success.

Our long-standing relationships throughout the industry provide direct access to a wide range of professionals in the areas of design, feasibility, operational planning, brand management and fabrication/production, allowing us to build world-class, high quality teams to bring the client’s vision to life.

The Value of Bay Laurel Advisors

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Brand Success

Bay Laurel has decades of experience in helping well recognized Entertainment Brands successfully integrate with Themed Entertainment Projects and Programs.

The principals of Bay Laurel have worked for and with many of the top Entertainment companies in the world including Paramount Studios, MGM Studios, Walt Disney Company, Dreamworks Animation, Cartoon Network and Crayola Corporation.

We understand the value that high profile brands can lend to location based tourism projects, AND the critical importance of Brand Protection as a part of the licensing process.

The Value of Bay Laurel Advisors

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World Class Quality

The Bay Laurel team has extensive experience on major international leisure and entertainment projects of World Class quality.

We know what it takes to deliver the highest level of international-caliber experiences to guests.

Unparalleled Experience

Our team of professionals has worked on dozens of international tourism, destination resort, theme park and entertainment projects.

Results Driven

The Bay Laurel team is dedicated to realizing its Client’s business and project goals, short term and long term.

We listen to your goals, assist you in their refinement and then propose strategies to achieve the desired results

Our Services

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Bay Laurel Advisors provides the following services:

•  Strategic Planning

•  Licensing Strategies and Negotiations

•  Brand Strategies and Acquisition

•  Attractions Identification and Development

•  Project Development Organization

•  Project Team Development

•  Implementation Strategies

•  Attractions Project Management

Location Based Entertainment

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The world of Location Based Entertainment includes Theme Parks, Family Entertainment Centers, Museums and other Out-of-Home Entertainment Experiences, where consumers go to be entertained. Many of these venues are looking for Family Driven Brands to activate their projects.

Key Facets of an LBE Program

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Key elements that are critical for every brand when entering the Location Based Entertainment marketplace:

•  Strategic Vision/Goal Setting – Establish how the brand should be utilized in the market, prioritize brand attributes and goals:

•  Determine which types of projects are compatible to the Characters

•  Commitment to quality execution

•  ‘Story driven’ integrated attractions versus ‘brand slaps’

•  Tactical Plan Development – Determine how best to implement the Strategic Vision and develop tools required to execute the plan

•  Introduction to key industry leaders – ‘Getting the word out’ that the brand is interested in this market sector, and conveying goals.

•  Tactical Plan Implementation – seeing the project through to a high quality completion and successful launch.

Current and Select Past Clients

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Key clients include

•  Crayola Corporation – Strategic Planning and Project Development, Project Management, Licensing Program Development

•  Cartoon Network – Strategic Planning and Licensing Program Development

•  Management Resources Inc. – Brand Strategic Planning, Project Development Analysis

•  Paramount Studios – Location Based Entertainment Strategic Planning

•  Peanuts Worldwide - Location Based Entertainment Strategic Planning, Licensing Program Development

•  Halo/Microsoft - Location Based Entertainment Strategic Planning, Licensing Program Development

•  Seaworld Corporation – Strategic Planning and Project Management

Key Brand Relationships

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Bay Laurel Advisors has strong working relationships with many top entertainment brands around the world including:

Company Contact Details

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Bay Laurel Advisors 24830 Paseo Primario Calabasas CA 91302 United States

Phone: +1-818-370-3065

Email: gwade@baylaureladvisors.com