BIT Media Kit

Daniel BaddeleyAdvertising Manager +61 2 8399 7619 [email protected]

P R A C T I C A L I T A D V I C E F O R A U S T R A L I A’ S S M B s

Established in May 2012, BIT exists to help the 2 million+ small businesses in Australia keep up with important technology trends.

• BIT is written for everyday people, not IT professionals, so our advice is easy to understand and relevant to a wide range of small businesses: such as retailers, plumbers, accountants and people working from home.

• BIT focuses on practical, useful advice readers can put into practice.

• BIT’s writers have decades of technology expertise between them.

BIT’s mission is to provide practical advice explaining how technology can help small businesses grow



BIT visitors and eNewsletter subscribers

2,759 subscribers (growing monthly)

Ele

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nic

Dir

ect

Ma

il (e

DM

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40% have bought or recommended

products or services

63% of BIT eDM audience have visited an advertiser’s website

Sent three times per week to an ever growing

4,713 subscribers

The average open rate of the eNewsletter is

34%

of BIT online audience visit bit.com.au for work related news/information

of BIT online audience visit bit.com.au daily or weekly

38,619



BIT growth

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Unique Users

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Owner/Proprietor - 37.7%

Partner - 1.7%

Manager - 11%

Employee - 22%

CEO - 0.3%

Senior IT Manager - 5.7%

Senior Marketing Manager - 0.3%

Senior Executive - 2.7%

Non-executive director or board member - 1%

Other - 18%

1-20 - 59.8%

21-50 - 7.2%

51-100 - 5%

101-200 - 3.6%

200+ - 24.5%

Authorise or approve purchases - 49.7%

Recommend or influence purchases - 29.3%

Other - 11%

Role in recommending purchasesJob title How many employees are there in your company?



Readership - Readership survey December 2012

Business Owners and/or Decision

makers

say mobility is a key technology

for their business

are regular visitors,

checking BIT daily or weekly

have purchased or recommend a

purchase products or services seen

on BIT

mostly work from home or

on the road

have referred/referenced

an article to a friend/colleague

of the BIT audience reveal

their small business turns

over at least $2million per year



Who Turns to BIT

The more sites like this that helps SMBs understand how to leverage technology the better as it all fuels industry development and growth.Aidan Tudehope, MD, Macquarie Telecoms

This is my favourite email newsletter! Love the helpful tips!Jim Williams, Exact Target

Thanks for the [NBN Toolkit] eBook, it reads really well – straight to the point, easy to read and informative!”MyNetFone

BIT Editor William Maher has appeared on Sky News Business, discussing topics including Windows 8, data security and the NBN



Issue Main Feature *subject to change

January NAS Storage – tips, iPad tips for business, Nexus 7 tips, IKEA home office, POS, mPOS, NFC

February Best iPad keyboards, Best Bluetooth Headsets, Video marketing case study, Remote Desktop, iPad keyboards, Bluetooth headsets, Home office tips, Hosted PBX benefits, Working from home – tips

March eCommerce

April Mobile Phone plans – buying guide

May Business card scanners – mini roundup, Accounting software – tips

June Office chairs – mini roundup

July Shared Offices – buying guide

August Setting up a web store

September Business cards – buying guide

October Laptop bags – mini roundup

November Business apps

December Mobile phone plans – buying guide

Features Calendar 2013 (more details about features upon request) Online Advertising Rates 2013Creative Rate Run of Site

(CPM)Section Targeted (CPM)

Premium Leaderboard $70 $80

Premium Medium Rectangle $85 $95

Half Page $150 $160

Lower Leaderboard $55 $65

Lower Medium Rectangle $65 $75

Sponsored Links $15 N/A

Interstitial (welcome advert) $240 $250

Site Skin (background only) $185 Tenancy + 15%

Site Roadblock (skin + ad units)

$450 Tenancy + 15%

Super Leaderboard $110 $120

Mobile Banner $35 N/A

Newsletter Sponsorship $350 N/A

eDM (HTML format) $590 N/A

BIT Media Kit

Technology

Transcript of BIT Media Kit