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FROM GAMBIT…TO BIRDEE

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From Gambit…

To Birdee

interest rates on saving accountsInterest rates on saving accounts

Readiness to go to bank branches

Dissatisfaction in saving services

Interest in Digital and innovation

THERE IS A MISSING PRODUCTSimpleLiquid

Interesting ReturnDigital

1 SOLUTION, 2 OFFERS

- B2C Solution

- Our experts are available

in case of question via

chat

- Launch : October 2016

- B2B Solution

- Different options to fit the

Financial Institution’s

needs

- Fully integrated in the

Financial Institution web

environment

- Launched : January 20165

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WHAT’S IN IT FOR OUR

CUSTOMERS?

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Birdee is also mobile

Newsfeede.g. news about your themes, articles, …

Peer Comparison

Social motivation ,

compete with others, …

Personalized Advice

Recommend the customer to take

action

Because you are also mobile

Smart InvestingAutomated tool that puts your excess money to work

We do not just launch another

investment product,

we change the way people experience

their savings

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OUR SHORT-TERM

AMBITIONS

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Our ambition by 2020: - 60K clients (0.5% of adressable market)- 1 Bio AuM (0.1% of adressable market)

How to cross the chasm?- B2B2C (Birdee Institutional)- Build an ambassadors’ base- Influencers ecosystems- Customer experience rather than mass-

advertising

- 3 FIs by end 2016- 12 FIs by 2020

ADRESSABLE MARKET• Belgium – France – Luxembourg• 25 Mio Mass Affluents (25-55 years old)

• with € 1000 Bil AuM (savings accounts)

• 600 + Financial Institutions