Bing Ads Small Business Webcast #3: Create a Bing Ads Campaign that Steals the Spotlight
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Transcript of Bing Ads Small Business Webcast #3: Create a Bing Ads Campaign that Steals the Spotlight
Webcast #3Small Business Marketing Strategy that rocksSteal the spotlight, your campaign playbook by business goals
A 3-part webcast series from Bing Ads
Webcast #3:
Steal the spotlight Your campaign playbook by
business goals
Webcast Series | Small Business Marketing
Agenda
1. Let’s talk about meDouble down on smart audience targeting
2. Campaign playbooks by your business
goals
3. 5 things to do now
Take it away
Find your hookGet stuck in their heads with catchy ads
Register for the rest if you haven’t already!
For the full presentation, register for the On Demand webcast and download from the resource list:
https://aka.ms/bingadssmallbusiness
Webcasts to help you learn.
Bingads.com/webcasts
A great next webcast to sign up for:
https://aka.ms/bingadsreportingwebcast
CPC and PPC:
Cost Per Click and Pay Per Click: The fee you pay
when an ad is clicked
CTR:
Click-through rate, the rate at which searchers
click through an ad
Geo-targeting:
Delivering localized, personalized results based
on a searcher’s location
Paid Search:
Bidding for ad display when searchers use
specific keywords
ROI:
Return on investment, the amount earned per
ad vs. the amount spent on that ad
SEM:
Search engine marketing, improving a site’s
position in search results via a mixture of SEM
and paid advertising
SEO:
Search engine optimization, making a site
relevant for searchers and search engines via
keywords and content
Glossary
CPA: Cost per acquisition. The average cost of
acquiring new customers.
CPC and PPC: Cost per click and pay per click. The fee
you pay when an ad is clicked
CTR: Click-through rate, the rate at which
searchers click through an ad
ROI: Return on investment, the amount earned
per ad vs. the amount spent on that ad
Trigger point:The event or time that pushes a customer
to make a purchase
Glossary