Bing Ads #SMX Mobile Solution Spotlight
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Microsoft Confidential Mobile search advertising with Bing Ads OCTOBER 1 ST , 2014 PAUL CORKERY
description
Paul Corkery, Bing Ads specialist, discusses how to take advantage of mobile search advertising. This presentation was given in person at #SMX East. #SMXBing
Transcript of Bing Ads #SMX Mobile Solution Spotlight
Microsoft Confidential
Mobile search advertising with Bing AdsOCTOBER 1ST, 2014PAUL CORKERY
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70% of YBN mobile queries are from iOS users
BING REACHES USERS ACROSS ALL MOBILE DEVICES
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Strategic partnerships = billions of mobile searches each month
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Bing + Apple
BING POWERS SEARCH FOR IOS AND OSX SPOTLIGHT SEARCH
*Some screens simulated
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Bing + Amazon
BING POWERS SEARCH FOR AMAZON KINDLE AND FIRE PHONES
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Bing + Yahoo
BING POWERS SEARCH FOR YAHOO
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Mobile represents >30% of all queries across Yahoo Bing Network
Source: Bing Ads Internal Data
US MARKET
Jun'14 Jul'14 Aug'1428%
29%
30%
31%
32%
33%
34%Mobile as % of All Queries Across Yahoo Bing Network
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Aggressive year-over-year growth
Source: Bing Ads Internal Data
BING ADS MOBILE CLICKS AND SEARCHES DELIVERED
2013-Q1 2013-Q2 2013-Q3 2013-Q4 2014-Q1 2014-Q2
2,000,000,000
4,000,000,000
6,000,000,000
8,000,000,000
10,000,000,000
100,000,000
200,000,000
300,000,000
+177%Mobile clicks
+94%Mobile SRPVs
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Mobile advertising solutions from Bing Ads
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Bing Ads mobile product portfolio
MOBILE SITE LINKS
CALL EXTENSIONS
LOCAL EXTENSIONS
MOBILE PRODUCT
ADS
Coming Soon!
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Mobile extensions drive higher engagement and ease of conversions
10 –15% higher CTR from extensions on mobile
SAVE
LOCATE
OFFERS
JOIN
DETAILS
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Next steps
OPT IN for mobile across your Bing Ads campaigns
EXPAND your keyword coverage for mobile-enabled campaigns/ad groups
ADOPT AD EXTENSIONS: call extensions, location extensions, mobile site links
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© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
