Big Data to Big Results - Yoh's Journey

Big Data, Big Results – Yoh’s JourneyCindy Lombardo: Manager, Candidate Marketing – Yoh, A Day & Zimmermann Company

Tiffany Williams: Client Value Manager - SuccessFactors

2 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.

Agenda

• Introduction

• The Current Talent Marketplace and Evolution of Candidate Marketing

• Yoh’s Journey

• Journey to Big Results: 2008 – 2012

• Big Results: Present and Future State

• How To Start Your Own Journey

• Q & A


The Race for Talent


Race to Talent 2013 Facts: Bersin by Deloitte

• 65% of global leaders cite “talent and leadership shortages” as their number one business challenge.

• A critical skills shortage exists. Across nine countries surveyed, 43% of employers agreed that they could not find enough skilled entry-level workers. This problem is not likely to be a temporary blip; in fact, it will probably get much worse.

• The McKinsey Global Institute estimates that there will be a global shortfall of 85 million high- and middle-skilled workers by 2020.

-Bersin by Deloitte July 2013


Recruiting Is Changing

Power is shifting from the company to the candidate…

http://www.google.com/url?sa=i&rct=j&q=fishing+with+a+net&source=images&cd=&cad=rja&docid=c_ZqPl79L-Jp1M&tbnid=-U11PV61b_G8NM:&ved=0CAUQjRw&url=http://thedatingangel.com.au/blog/online-dating-tips/&ei=EZ9-UdWGNOaniALDoICwBQ&bvm=bv.45836354,d.cGE&psig=AFQjCNHcLkQd7apy0dtS1tYQorFuUR3Gwg&ust=1367339112902038


Trends Driving the Recruiting Market Place

1. Social Recruiting & Employment Branding

2. Mobile

3. Value Based Relationships

1. Big Data= Measurement/ROI

2. Results Oriented

3. Workplace is Vastly Different

External Facing Internal Facing


Attract talent Select the best

Trend: Automation and Optimization of Technology

Job Boards

Sourcing Tools

HeadHunters

Campaigns & Events

Military & Diversity

Mobile & Micro Sites

Social Recruiting

CRMReferral Tracking

Unable to Measure

Don’t Know what works

Most common Recruiting model today


Attract talent directly to youEngage and capture talent inside

and out

Select the best faster and easier

Redefining Recruiting Solutions

Measure

Know what works


Selected Yoh Clients

IndustryLeading

#8 among Top Managed Services Programs

#23 among the Largest U.S. Staffing Firms

Who is YOH


Yoh Sourcing Circa 2008 - The Wild Wild West

No Centralized Sourcing Strategy

No Diversification of Sourcing Channels

Limited Visibility into ROI

RESULT = Overspend and Resources Going Dark


Yoh Sourcing Circa 2009 -’10: Industrial Revolution

Gaining Steam Power …

Centralization of Sourcing Strategy

Diversification of Sourcing Channels

Campaign Tracking Begins

… but Manual Labor

= Slow speed to market

= Wasted resources


Yoh Sourcing Circa Late 2010 -’11: Modernization

Yoh engages SuccessFactors to help bring Transparency and Automation to both the Sourcing strategy and process

One small step for Yoh,

One giant leap for ROI…

Career Site Optimization Recruitment Marketing Platform Advanced Analytics


Career Site Optimization with SuccessFactors

The Old… And The New!


SuccessFactors’ Recruitment Marketing Platform

Apply Starts by Days From the Talent Community

Membership


Data Must Be Meaningful…


ATS DataDigital Campaign Data Performance

Advanced Analytics: Full Line of Sight Data Allow One to Interpret the Entire Story

… Without Full Context, Data Can Be Misleading

``


Overall Results of Yoh’s Modern Era with SuccessFactors

Measure

Attract Capture

Interact

Yoh’s career site (built and hosted by

SuccessFactors) enjoys more than a 200% lift in unique

visitor traffic .http://jobs.yoh.com

SuccessFactors works with Yoh’s additional technology

partners to streamline online applications directly into the

ATS. The result - a 350% increase in the number of new

candidate files added to the internal database.

Via SuccessFactors' Recruitment Marketing platform, Yoh begins developing their Talent Community, seeing over 10,000 new members join monthly. The platform’s automated re-marketing effort drives a significant rate of return applies from members.

85% of career site traffic is directly or indirectly driven by

the Recruitment Marketing Platform.

http://jobs.yoh.com/


Yoh’s Sourcing Circa 2012: Big Data = Big Results

Engineering Heath CareProfessional

Data Filter Determines Appropriate Sourcing Mix Based Upon Historical Results

Data Filter Also Determines Level of Difficulty and Potential Need for Additional Resources

SuccessFactors as Agency of Record

Life Sciences

IT & Telecom

Federal & Aviation


Results of Yoh’s Big Data Era with SuccessFactors

31.5% Increase in Program Hires

Time to Fill Improvement by 15 Days

83.2% Visit to Apply Conversion


Yoh’s Sourcing Today and Beyond:Mobile and Off Line

Mobile Site Enhancements Off Line Source Tracking & Pipelining


Yoh’s Sourcing Today and Beyond:Expanding Social via Vine


Yoh’s Sourcing Today and Beyond: International Expansion - United Kingdom

How to Start Your Journey


Starting Your Journey….

1.) Prepare for Change Management- Training- Communication- Sharing Results

2.) Find a Partner NOT Just a Tool- Comprehensive Service Offering ** one stop shop- Analytics and Automation-Consultative and Innovative

3.) Connect with your Regional Sales Manager at Successfactors/SAP

http://www.successfactors.com/en_us/company/contact-us.html




Q&A

Big Data to Big Results - Yoh's Journey

Business

Transcript of Big Data to Big Results - Yoh's Journey