Small Team, Big Results
Transcript of Small Team, Big Results
Small Team, Big ResultsTen Things Marketing Automation Can Do For Your Small Team
Megan NiedenthalSr. Product Marketing Manager, Marketo
Neha ShahSr. Product Marketing Manager, Marketo
Nichole HathornSolutions Consultant, Marketo
Volume: Get More Leads
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• More of the right leads
• Quantity shouldn’t compromise
quality
Velocity: Move Leads Quickly Through the Funnel
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Move leads through funnel faster by:
• Engaging them in continuous
conversations
• Listening and responding across
channels
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Quality: Drive Marketing and Sales Alignment
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• Pass leads to sales that are most
likely to close
• Give sales the insights they need to
close deals
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Quality
Volume
Velocity
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Make Smarter Decisions: Reporting Gives You Insight
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Reporting
• Understand which of your marketing
efforts were successful
• Keep doing what’s working and stop
doing what’s not
Velocity
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Volume
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Quality
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Reporting
1. Increase organic traffic to your site
2. Personalize experience for known & anonymous visitors
3. Send relevant information in real-time based on visitors’ activities
4. Improve social reach and influence
5. Trigger workflows based on behavior and non-behavior
6. Replicate success in minutes
7. Easily test and decide which emails are best
8. Provide flexible scoring model so you define success
9. Prioritize leads for sales
10. Help you understand which programs have the best ROI
Ten Things Marketing Automation Can Do For You