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Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself
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Transcript of Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself
![Page 1: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself](https://reader031.fdocuments.us/reader031/viewer/2022021919/5875fce61a28ab4a508b4dc1/html5/thumbnails/1.jpg)
CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Pitch Perfect
How selling your ideas will help you succeed
Sarah PrescottGM Brand Marketing at Thankyou
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Pitching isn’t just limited to entrepreneurs on Shark Tank.
EVERYONE should learn how to pitch.
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
How would you define what a pitch is?
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
What’s in a pitch?
BUILDING rapport
COMMUNICATING the facts clearly & concisely
INSPIRING the audience to back your vision
GAINING support
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Preparing Your Pitch
What are the facts you need to get across?
The easiest way to work this out is by writing a quick ‘elevator pitch’.
The who The why The what The how
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Preparing Your Pitch
How can you communicate the facts simply and clearly?
Sense check your ‘elevator pitch’ with a friend or colleague who is removed from the idea – do they grasp it as you’re explaining it?
Cut out jargon Speak plainly and don’t try to sound smarter than you
are
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Preparing Your Pitch
What’s the problem your idea will fix or solve?
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Preparing Your Pitch
How is your idea the best solution and how will it benefit others?
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Preparing Your Pitch
To build rapport with and inspire your audience, there’s a key thing you have to remember.
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Preparing Your Pitch
‘People get transformed and captivated by stories. Stories make people feel something, and when you make someone feel something, you cut through the mess.’
- Daniel Flynn
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Preparing Your Pitch
When telling stories, take up these tips:
Be authentic Be vulnerable Be transparent Be passionate
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Preparing Your Pitch
What’s your ask?
Make sure you know what you want from the person you’re meeting with!
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Preparing Your Pitch
Practice it
Don’t let the first time you talk your pitch through be the day you deliver it. Practice it and learn it back to front, and refine it as you go.
Test your pitch with someone else and get feedback!
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Delivering your pitch
Establish rapport
Be warm, friendly and positive Mirror body language Take time to find common ground
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Delivering your pitch
Stick to the point
Try not to get off track Respect the time of the person you’re pitching to Keep it as short & concise as you can
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Delivering your pitch
Read the room
Keep eye contact Watch your body language and the receivers Get a feel for any objections the audience might have
and address them as quickly as you can!
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Keep getting better
Evaluate how you went and ask others for feedback.
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Keep getting better
Refine your pitch over and over again!
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Keep getting better
The most important pitches you’ll deliver
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081
Q&A
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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081