THE 3 GOLDEN

RULES OF

SOCIAL MEDIA

1..

2..

3..

@RedRocketMedia #B2BSummit14

SET CLEAR

OBJECTIVES

@RedRocketMedia #B2BSummit14

SO WHAT?

@RedRocketMedia #B2BSummit14

@RedRocketMedia #B2BSummit14

SET CLEAR OBJECTIVES

• Build brand awareness

• Increase sales

• Improve your online sentiment

• Provide a customer service channel

@RedRocketMedia #B2BSummit14

“WE WANT 20,000

NEW FOLLOWERS

PER MONTH”

@RedRocketMedia #B2BSummit14

LISTEN TO &

ENGAGE WITH

INDUSTRY

INFLUENCERS

@RedRocketMedia #B2BSummit14

INFLUENCERS

• Targeting your audience and industry

influencers

• Give your followers what they want

@RedRocketMedia #B2BSummit14

INFLUENCERS @RedRocketMedia #B2BSummit14

INFLUENCERS @RedRocketMedia #B2BSummit14

GIVE YOUR AUDIENCE

WHAT THEY WANT

@RedRocketMedia #B2BSummit14

LEARN FROM

THIS CHAP

@RedRocketMedia #B2BSummit14

• Top 5 most engaged

posts of 2013

• 100% positive

sentiment

• Largest reach of

2013

REPORT ON

METRICS THAT

SUPPORT

OBJECTIVES

@RedRocketMedia #B2BSummit14

REPORTING

• Choose metrics that support your objectives

• ROI isn’t always about sales

• Just tracking social referral traffic isn’t always the

most transparent

@RedRocketMedia #B2BSummit14

Set clear objectives

Listen to and engage with industry

influencers

Report on metrics that support

objectives

1

3

2

@RedRocketMedia #B2BSummit14

THANKS!

ANY

QUESTIONS?

@RedRocketMedia #B2BSummit14